[MERGE] from trunk
bzr revid: fva@openerp.com-20130920123057-6kk3y56dp1ljmxuv
This commit is contained in:
Frédéric van der Essen
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{
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'name': 'Mass Mailing Campaigns',
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'description': """TODO""",
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'description': """
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Easily send mass mailing to your leads, opportunities or customers. Track
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marketing campaigns performance to improve conversion rates. Design
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professional emails and reuse templates in a few clicks.
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""",
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'version': '1.0',
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'author': 'OpenERP',
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'website': 'http://www.openerp.com',
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<section class="oe_container">
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<div class="oe_row oe_spaced">
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<h2 class="oe_slogan">Mass Mailing Made Easy</h2>
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<h3 class="oe_slogan">Design, Send, Track Emails</h3>
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<div class="oe_span6">
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<div class="oe_bg_img">
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<img src="mass_mailing_campaign.png" class="oe_picture oe_screenshot">
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</div>
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</div>
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<div class="oe_span6">
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<p class='oe_mt32'>
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Easily send mass mailing to your leads, opportunities or customers. Track
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marketing campaigns performance to improve conversion rates. Design
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professional emails and reuse templates in a few clicks.
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</p>
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<div class="oe_centeralign oe_websiteonly">
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<a href="http://www.openerp.com/start" class="oe_button oe_big oe_tacky">Start your <span class="oe_emph">free</span> trial</a>
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</div>
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</div>
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</div>
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</section>
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<section class="oe_container oe_dark">
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<div class="oe_row">
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<h2 class="oe_slogan">Send Professional Emails</h2>
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<div class="oe_span6">
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<p class='oe_mt32'>
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Import database of prospects or filter on
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existing leads, opportunities and customers in just a few clicks.
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</p><p>
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Define email templates to reuse content or specific design for your newsletter.
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Setup several email servers with their own IP/domain to optimise opening rates.
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</p>
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</div>
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<div class="oe_span6">
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<div class="oe_bg_img">
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<img class="oe_picture oe_screenshot" src="mass_mailing_composer.png">
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</div>
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</div>
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</div>
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</section>
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<section class="oe_container">
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<div class="oe_row">
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<h2 class="oe_slogan">Organize Marketing Campaigns</h2>
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<h3 class="oe_slogan">Design, Send, Track by Campaigns</h3>
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<div class="oe_span6">
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<div class="oe_bg_img">
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<img class="oe_picture oe_screenshot" src="mass_mailing_campaign.png">
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</div>
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</div>
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<div class="oe_span6">
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<p class='oe_mt32'>
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Get real time statistics on campaigns performance to improve your
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conversion rate. Track mails sent, received, opened and
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answered.
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</p><p>
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Easily manage your marketing campaigns, discussion groups,
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leads and opportunities in one simple and powerful platform.
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</p>
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</div>
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</div>
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</section>
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<section class="oe_container oe_dark">
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<div class="oe_row">
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<h2 class="oe_slogan">Integrated with OpenERP Apps</h2>
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<h2 class="oe_slogan"></h2>
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<div class="oe_span6">
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<p class='oe_mt32'>
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Get access to mass mailing features from every OpenERP app to improve
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the way your users communicate.
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</p><p>
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Send template of emails from <a href="/apps/crm">CRM</a> opportunities, select leads based on
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marketing segments, send <a href="/apps/hr_recruitment">jobs offers</a> and automate answers to applicants, reuse
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email template in the <a href="/apps/marketing_campaign">lead automation marketing campaigns</a>.
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</p><p>
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Answers to your emails appears automatically in the history of every document with the
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<a href="/apps/mail">social network</a> module.
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</p>
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</div>
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<div class="oe_span6">
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<div class="oe_bg_img">
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<img class="oe_picture oe_screenshot" src="mass_mailing_tasks.png">
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</div>
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</div>
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</div>
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</section>
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<section class="oe_container">
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<div class="oe_row">
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<h2 class="oe_slogan">Clean Your Lead Database</h2>
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<h3 class="oe_slogan">Handle bounce and conversion rates</h3>
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<div class="oe_span6">
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<div class="oe_bg_img">
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<img class="oe_picture oe_screenshot" src="mass_mailing_mailing.png">
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</div>
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</div>
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<div class="oe_span6">
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<p class='oe_mt32'>
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Get a clean lead database that improves over the time using the
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performance of your mails. OpenERP handle bounce mails
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efficiently, flag erroneous leads accordingly and gives you
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statistics on the quality of your leads.
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</p>
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</div>
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</div>
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</section>
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<section class="oe_container oe_dark">
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<div class="oe_row">
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<h2 class="oe_slogan">One click emails send</h2>
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<h3 class="oe_slogan">Select any documents, send emails</h3>
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<div class="oe_span6">
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<p class='oe_mt32'>
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The marketing department will love working on campaigns. But you can also
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give a one click mass mailing facility to all others users on their own
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prospects or documents.
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</p><p>
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Select a few documents (e.g. leads, support tickets, suppliers, applicants,
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...) and send emails to their contacts in one click, reusing existing emails
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templates.
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</p>
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</div>
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<div class="oe_span6">
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<div class="oe_bg_img">
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<img class="oe_picture oe_screenshot" src="mass_mailing_composer.png">
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</div>
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</div>
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</div>
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</section>
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<section class="oe_container">
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<div class="oe_row">
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<h2 class="oe_slogan">Follow-up On Answers</h2>
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<h3 class="oe_slogan">Communicate efficiently with prospects</h3>
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<div class="oe_span6">
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<div class="oe_bg_img">
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<img class="oe_picture oe_screenshot" src="mass_mailing_history.png">
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</div>
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</div>
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<div class="oe_span6">
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<p class='oe_mt32'>
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The chatter feature enables you to communicate faster and more efficiently with
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your customer. Get documents created automatically (leads, opportunities,
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tasks, ...) based on answers to your mass mailing campaigns Follow the
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discussion directly on the business documents within OpenERP or via email.
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</p><p>
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Get all the negotiations and discussions attached to the right document
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and relevent managers notified on specific events.
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</p>
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</div>
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</div>
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</section>
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<section class="oe_container oe_dark">
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<div class="oe_row oe_spaced">
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<h2 class="oe_slogan">Campaigns Dashboard</h2>
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<h3 class="oe_slogan">Analyse the performance of your campaigns</h3>
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<div class="oe_span6">
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<p class="oe_mt32">
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Get the insights you need to make smarter marketing campaign. Track statistics
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per campaign: bounce rates, sent mails, best content, etc. The clear dashboards
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gives you a direct overview of your campaign performance.
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</p>
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</div>
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<div class="oe_span6">
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<div class="oe_bg_img">
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<img class="oe_picture oe_screenshot" src="mass_mailing_dashboard.png">
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</div>
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</div>
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</div>
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</section>
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<section class="oe_container">
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<div class="oe_row">
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<h2 class="oe_slogan">Fully Integrated With Others Apps</h2>
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<h3 class="oe_slogan">Efficient mailing for every users</h3>
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</div>
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<div class="oe_row">
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<div class="oe_span4">
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<a href="/apps/marketing_campaign">
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<h3>Lead Automation</h3>
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<div class="oe_row_img oe_centered">
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<img class="oe_picture oe_screenshot" src="app_marketing_campaign.png">
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</div>
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</a>
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<p>
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Define automated actions (e.g. ask a salesperson to call, send
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an email, ...) based on triggers (no activity since 20 days,
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answered a promotional email, etc.)
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</p><p>
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Optimize campaigns from lead to close, on every channel. Make
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smarter decisions about where to invest and show the impact of
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your marketing activities on your company's bottom line.
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</p>
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</div>
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<div class="oe_span4">
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<a href="/apps/website_crm">
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<h3>Website Forms</h3>
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<div class="oe_row_img oe_centered">
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<img class="oe_picture oe_screenshot" src="app_website_crm.png">
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</div>
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</a>
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<p>
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Integrate a contact form in your website easily. Forms
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submissions create leads automatically in OpenERP CRM. Leads
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can be used in marketing campaigns.
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</p>
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</div>
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<div class="oe_span4">
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<a href="/apps/crm">
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<h3>CRM</h3>
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<div class="oe_row_img oe_centered">
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<img class="oe_picture oe_screenshot" src="app_crm.png">
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</div>
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</a>
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<p>
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Manage your sales funnel with no effort. Attract leads, follow-up on phone
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calls and meetings. Analyse the quality of your leads to make informed
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decisions and save time by integrating emails directly into the application.
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</p>
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</div>
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</div>
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</section>
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