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odoo_source/addons/crm/README.md
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Denis Vermylen (dve) eed8a34686 [IMP] crm_*, sale_*: sales channel dashboard
Functional
        ==========

Sales teams become sales channels. Their dashboard cards now include a graph
displaying customizable data for managers (comparable to those in accounting).

By default, you now have the following sales channels (non-demo):

      Direct Sales      (with installation of crm or sale)

  Sales Channel type: Sales
  Works same as before, what's changed is:
    - their cards display one big button directing to the start of their
      workflow
    - the links on the right-hand side have been reworked, and are only
      displayed when there is at least one item requiring attention.
    - 'More' tab remains unchanged.

      Website           (with installation of website_sale)

  Sales Channel type: Website
  Differences lies in the links displayed in the dashboard card:
    - it displays abandoned carts, awaiting payments and payments to capture
  Default Channel linked to all sales made from the eCommerce.

      Point of Sale     (with installation of sale and point_of_sale
                                              -> auto-installs pos_sale)

  Sales Channel type: Point of Sale
  Linked to pos.configs and their pos.sessions and pos.orders.
    - only links to their linked pos.config dashboard and open sessions
    - can't use opportunities, lead or invoicing and can only display
      pos.order data in the graph.
  Default Channel linked to the default pos.config.

        Technical
        =========

- Add a channel type: sales, pos, website that have different actions/settings
- Add a graphs to the kanban cards in the sales/crm dashboard, configurable in
  the form view in the new dashboard page.
- Rename sales teams to sales channels, rename and add default and demo sales
  channels
- Change dashboard links depending on the channel type and add a related
  computed fields on crm.team
- Rename strings and improve channel form view.
- Leads are now checked by default once activated for 'sales' type channels
- Disable checking "leads" without using "opportunities".
- Hide invoicing and invoicing target depending on channel type.
- Move currency_id to sales_team
2017-01-03 19:04:34 +01:00

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Markdown

Odoo CRM
--------
Boost sales productivity, improve win rates, grow revenue with the Odoo
<a href="https://www.odoo.com/page/crm">Open Source CRM</a>.
Manage your sales funnel with no effort. Attract leads, follow-up on phone
calls and meetings. Analyse the quality of your leads to make informed
decisions and save time by integrating emails directly into the application.
Your Sales Funnel, The Way You Like It
--------------------------------------
Track your opportunities pipeline with the revolutionary kanban view. Work
inside your sales funnel and get instant visual information about next actions,
new messages, top opportunities and expected revenues.
Lead Management Made Easy
-------------------------
Create leads automatically from incoming emails. Analyse leads efficiency and
compare performance by campaigns, channels or sales channel.
Find duplicates, merge leads and assign them to the right salesperson in one
operation. Spend less time on administration and more time on qualifying leads.
Organize Your Opportunities
---------------------------
Get your opportunities organized to stay focused on the best deals. Manage all
your customer interactions from the opportunity like emails, phone calls,
internal notes, meetings and quotations.
Follow opportunities that interest you to get notified upon specific events:
deal won or lost, stage changed, new customer demand, etc.
Email Integration and Automation
--------------------------------
Work with the email applications you already use every day. Whether your
company uses Microsoft Outlook or Gmail, no one needs to change the way they
work, so everyone stays productive.
Route, sort and filter incoming emails automatically. Odoo CRM handles incoming
emails and route them to the right opportunities or sales channel. New leads are
created on the fly and interested salespersons are notified automatically.
Collaborative Agenda
--------------------
Schedule your meetings and phone calls using the integrated calendar. You can
see your agenda and your colleagues' in one view. As a manager, it's easy to
see what your team is busy with.
Lead Automation and Marketing Campaigns
---------------------------------------
Drive performance by automating tasks with Odoo <a href="https://www.odoo.com/page/crm">CRM</a>.
Use our marketing campaigns to automate lead acquisition, follow ups and
promotions. Define automated actions (e.g. ask a salesperson to call, send an
email, ...) based on triggers (no activity since 20 days, answered a
promotional email, etc.)
Optimize campaigns from lead to close, on every channel. Make smarter decisions
about where to invest and show the impact of your marketing activities on your
company's bottom line.
Customize Your Sales Cycle
--------------------------
Customize your sales cycle by configuring sales stages that perfectly fit your
sales approach. Control statistics to get accurate forecasts to improve your
sales performance at every stage of your customer relationship.
Drive Engagement with Gamification
----------------------------------
### Leverage your team's natural desire for competition
Reinforce good habits and improve win rates with real-time recognition and
rewards inspired by [game mechanics](http://en.wikipedia.org/wiki/Gamification).
Align sales channels around clear business objectives with challenges, personal
objectives and team leader boards.
### Leaderboards
Promote leaders and competition amongst sales channel with performance ratios.
### Personal Objectives
Assign clear goals to users to align them with the company objectives.
### Team Targets
Compare revenues with forecasts and budgets in real time.