diff --git a/addons/web_editor/static/src/js/wysiwyg/widgets/link_dialog.js b/addons/web_editor/static/src/js/wysiwyg/widgets/link_dialog.js
index 236725dcace..6e8ec03f1f8 100644
--- a/addons/web_editor/static/src/js/wysiwyg/widgets/link_dialog.js
+++ b/addons/web_editor/static/src/js/wysiwyg/widgets/link_dialog.js
@@ -71,6 +71,7 @@ var LinkDialog = Dialog.extend({
         if (this.data.url) {
             var match = /mailto:(.+)/.exec(this.data.url);
             this.$('input[name="url"]').val(match ? match[1] : this.data.url);
+            this._onURLInput();
         }
 
         // Hide the duplicate color buttons (most of the times, primary = alpha
@@ -184,6 +185,8 @@ var LinkDialog = Dialog.extend({
 
         if (url.indexOf('@') >= 0 && url.indexOf('mailto:') < 0 && !url.match(/^http[s]?/i)) {
             url = ('mailto:' + url);
+        } else if (url.indexOf(location.origin) === 0 && this.$('#o_link_dialog_url_strip_domain').prop("checked")) {
+            url = url.slice(location.origin.length);
         }
         var allWhitespace = /\s+/gi;
         var allStartAndEndSpace = /^\s+|\s+$/gi;
@@ -211,8 +214,10 @@ var LinkDialog = Dialog.extend({
     _onURLInput: function () {
         var $linkUrlInput = this.$('#o_link_dialog_url_input');
         $linkUrlInput.closest('.form-group').removeClass('o_has_error').find('.form-control, .custom-select').removeClass('is-invalid');
-        var isLink = $linkUrlInput.val().indexOf('@') < 0;
+        let value = $linkUrlInput.val();
+        let isLink = value.indexOf('@') < 0;
         this.$('input[name="is_new_window"]').closest('.form-group').toggleClass('d-none', !isLink);
+        this.$('.o_strip_domain').toggleClass('d-none', value.indexOf(window.location.origin) !== 0);
     },
 });
 
diff --git a/addons/web_editor/static/src/xml/wysiwyg.xml b/addons/web_editor/static/src/xml/wysiwyg.xml
index bcf3a480a93..4c5ffaa50c2 100644
--- a/addons/web_editor/static/src/xml/wysiwyg.xml
+++ b/addons/web_editor/static/src/xml/wysiwyg.xml
@@ -440,6 +440,12 @@
                     <label class="col-form-label col-md-3" for="o_link_dialog_url_input">URL or Email</label>
                     <div class="col-md-9">
                         <input type="text" name="url" class="form-control" id="o_link_dialog_url_input" required="required"/>
+                        <div class="form-check text-muted o_strip_domain">
+                            <input type="checkbox" id="o_link_dialog_url_strip_domain" checked="checked" class="form-check-input"/>
+                            <label for="o_link_dialog_url_strip_domain" class="form-check-label">
+                                Autoconvert to relative link
+                            </label>
+                        </div>
                     </div>
                 </div>
                 <div class="form-group row">