diff --git a/addons/coupon/models/coupon.py b/addons/coupon/models/coupon.py
index f2d7d704a92..54eadb0e842 100644
--- a/addons/coupon/models/coupon.py
+++ b/addons/coupon/models/coupon.py
@@ -52,7 +52,7 @@ class Coupon(models.Model):
     def _get_default_template(self):
         return False
 
-    def action_coupon_sent(self):
+    def action_coupon_send(self):
         """ Open a window to compose an email, with the edi invoice template
             message loaded by default
         """
diff --git a/addons/coupon/views/coupon_views.xml b/addons/coupon/views/coupon_views.xml
index 67bdd3b3177..8b7cc3968aa 100644
--- a/addons/coupon/views/coupon_views.xml
+++ b/addons/coupon/views/coupon_views.xml
@@ -9,6 +9,8 @@
                 <field name="expiration_date"/>
                 <field name="program_id"/>
                 <field name="partner_id"/>
+                <button name="action_coupon_send" string="Send" type="object" icon="fa-paper-plane-o" attrs="{'invisible': [('state', 'not in', ['new', 'sent'])]}"/>
+                <button name="action_coupon_cancel" string="Cancel" type="object" icon="fa-times" attrs="{'invisible': [('state', '!=', 'new')]}"/>
                 <field name="state"/>
             </tree>
         </field>
@@ -29,7 +31,7 @@
         <field name="arch" type="xml">
             <form string="Coupons" create="false" edit="false" delete="false">
                 <header>
-                    <button name="action_coupon_sent" type="object" string="Send by Email" class="oe_highlight" attrs="{'invisible': [('state', 'not in', ['new', 'sent'])]}"/>
+                    <button name="action_coupon_send" type="object" string="Send by Email" class="oe_highlight" attrs="{'invisible': [('state', 'not in', ['new', 'sent'])]}"/>
                     <button name="action_coupon_cancel" type="object" string="Cancel" class="oe_highlight" attrs="{'invisible': [('state', '!=', 'new')]}"/>
                     <field name="state" widget="statusbar" statusbar_visible="new,sent,used,expired" context="{'state': state}"/>
                 </header>
diff --git a/addons/sale_coupon/models/coupon.py b/addons/sale_coupon/models/coupon.py
index d5a4ed179f8..a5812534515 100644
--- a/addons/sale_coupon/models/coupon.py
+++ b/addons/sale_coupon/models/coupon.py
@@ -43,6 +43,7 @@ class Coupon(models.Model):
         return message
 
     def _get_default_template(self):
-        if self.order_id:
+        default_template = super()._get_default_template()
+        if not default_template:
             return self.env.ref('sale_coupon.mail_template_sale_coupon', False)
-        return super()._get_default_template()
+        return default_template
diff --git a/addons/sale_coupon/models/coupon_program.py b/addons/sale_coupon/models/coupon_program.py
index 7916cb6daae..2df040cc9ed 100644
--- a/addons/sale_coupon/models/coupon_program.py
+++ b/addons/sale_coupon/models/coupon_program.py
@@ -1,7 +1,7 @@
 # -*- coding: utf-8 -*-
 # Part of Odoo. See LICENSE file for full copyright and licensing details.
 
-from odoo import api, fields, models, _
+from odoo import fields, models, _
 from babel.dates import format_datetime
 
 class CouponProgram(models.Model):
diff --git a/addons/website/tools.py b/addons/website/tools.py
index 924df41d2e0..40fcd65c817 100644
--- a/addons/website/tools.py
+++ b/addons/website/tools.py
@@ -65,7 +65,8 @@ def werkzeugRaiseNotFound(*args, **kwargs):
 def MockRequest(
         env, *, routing=True, multilang=True,
         context=None,
-        cookies=None, country_code=None, website=None, sale_order_id=None
+        cookies=None, country_code=None, website=None, sale_order_id=None,
+        website_sale_current_pl=None,
 ):
     router = MagicMock()
     match = router.return_value.bind.return_value.match
@@ -102,6 +103,7 @@ def MockRequest(
             geoip={'country_code': country_code},
             debug=False,
             sale_order_id=sale_order_id,
+            website_sale_current_pl=website_sale_current_pl,
         ),
         website=website
     )
diff --git a/addons/website_sale_coupon/__init__.py b/addons/website_sale_coupon/__init__.py
index 7d34c7c054a..88710707227 100644
--- a/addons/website_sale_coupon/__init__.py
+++ b/addons/website_sale_coupon/__init__.py
@@ -3,3 +3,4 @@
 
 from . import controllers
 from . import models
+from . import wizard
diff --git a/addons/website_sale_coupon/__manifest__.py b/addons/website_sale_coupon/__manifest__.py
index 6a35db5cb10..ba9f72a47ab 100644
--- a/addons/website_sale_coupon/__manifest__.py
+++ b/addons/website_sale_coupon/__manifest__.py
@@ -10,14 +10,20 @@ Coupon & promotion programs can be edited in the Catalog menu of the Website app
     """,
     'category': 'Website/Website',
     'version': '1.0',
-    'depends': ['website_sale', 'sale_coupon'],
+    'depends': ['website_sale', 'website_links', 'sale_coupon'],
     'data': [
+        'security/ir.model.access.csv',
+        'views/coupon_share_views.xml',
         'views/website_sale_templates.xml',
         'views/res_config_settings_views.xml',
+        'views/sale_coupon_coupon_views.xml',
         'views/sale_coupon_program_views.xml',
     ],
-    'auto_install': True,
+    'auto_install': ['website_sale', 'sale_coupon'],
     'assets': {
+        'web.assets_frontend': [
+            'website_sale_coupon/static/src/js/coupon_toaster_widget.js',
+        ],
         'web.assets_tests': [
             'website_sale_coupon/static/tests/**/*',
         ],
diff --git a/addons/website_sale_coupon/controllers/main.py b/addons/website_sale_coupon/controllers/main.py
index a9246cc057d..9334927d424 100644
--- a/addons/website_sale_coupon/controllers/main.py
+++ b/addons/website_sale_coupon/controllers/main.py
@@ -1,8 +1,11 @@
 # -*- coding: utf-8 -*-
-from odoo import http
+from odoo import http, _
 from odoo.addons.website_sale.controllers import main
+from odoo.exceptions import UserError
 from odoo.http import request
 
+from werkzeug.urls import url_encode, url_parse
+
 
 class WebsiteSale(main.WebsiteSale):
 
@@ -28,6 +31,26 @@ class WebsiteSale(main.WebsiteSale):
         order.recompute_coupon_lines()
         return super(WebsiteSale, self).cart(**post)
 
+    @http.route(['/coupon/<string:code>'], type='http', auth='public', website=True, sitemap=False)
+    def activate_coupon(self, code, r='/shop', **kw):
+        url_parts = url_parse(r)
+        url_query = url_parts.decode_query()
+        url_query.pop('coupon_error', False)  # trust only Odoo error message
+
+        request.session['pending_coupon_code'] = code
+        order = request.website.sale_get_order()
+        if order:
+            result = order._try_pending_coupon()
+            order.recompute_coupon_lines()
+            if isinstance(result, UserError):
+                url_query['coupon_error'] = result
+            else:
+                url_query['notify_coupon'] = code
+        else:
+            url_query['coupon_error'] = _("The coupon will be automatically applied when you add something in your cart.")
+        redirect = url_parts.replace(query=url_encode(url_query))
+        return request.redirect(redirect.to_url())
+
     # Override
     # Add in the rendering the free_shipping_line
     def _get_shop_payment_values(self, order, **kwargs):
diff --git a/addons/website_sale_coupon/models/sale_coupon.py b/addons/website_sale_coupon/models/sale_coupon.py
index 62b93fbeae3..3bd3973907e 100644
--- a/addons/website_sale_coupon/models/sale_coupon.py
+++ b/addons/website_sale_coupon/models/sale_coupon.py
@@ -12,3 +12,8 @@ class SaleCoupon(models.Model):
         if order and self.program_id.website_id and self.program_id.website_id != order.website_id:
             return {'error': 'This coupon is not valid on this website.'}
         return super()._check_coupon_code(order_date, partner_id, **kwargs)
+
+    def action_coupon_share(self):
+        """ Open a window to copy the coupon link """
+        self.ensure_one()
+        return self.env['coupon.share'].create_share_action(coupon=self)
diff --git a/addons/website_sale_coupon/models/sale_coupon_program.py b/addons/website_sale_coupon/models/sale_coupon_program.py
index b55d2a0e566..bca4164cd41 100644
--- a/addons/website_sale_coupon/models/sale_coupon_program.py
+++ b/addons/website_sale_coupon/models/sale_coupon_program.py
@@ -34,3 +34,8 @@ class CouponProgram(models.Model):
         if self.website_id and self.website_id != order.website_id:
             return {'error': 'This promo code is not valid on this website.'}
         return super()._check_promo_code(order, coupon_code)
+
+    def action_program_share(self):
+        """ Open a window to copy the program link """
+        self.ensure_one()
+        return self.env['coupon.share'].create_share_action(program=self)
diff --git a/addons/website_sale_coupon/models/sale_order.py b/addons/website_sale_coupon/models/sale_order.py
index 08ff012371a..435de355033 100644
--- a/addons/website_sale_coupon/models/sale_order.py
+++ b/addons/website_sale_coupon/models/sale_order.py
@@ -2,12 +2,33 @@
 from datetime import timedelta
 
 from odoo import api, fields, models
+from odoo.exceptions import UserError
 from odoo.http import request
 
 
 class SaleOrder(models.Model):
     _inherit = "sale.order"
 
+    def _try_pending_coupon(self):
+        if not request:
+            return
+
+        pending_coupon_code = request.session.get('pending_coupon_code')
+        if pending_coupon_code:
+            try:
+                self.env['sale.coupon.apply.code'].with_context(active_id=self.id).create({
+                    'coupon_code': pending_coupon_code
+                }).process_coupon()
+                request.session.pop('pending_coupon_code')
+            except UserError as e:
+                return e
+        return True
+
+    def recompute_coupon_lines(self):
+        for order in self:
+            order._try_pending_coupon()
+        return super().recompute_coupon_lines()
+
     def _compute_website_order_line(self):
         """ This method will merge multiple discount lines generated by a same program
             into a single one (temporary line with `new()`).
diff --git a/addons/website_sale_coupon/models/website.py b/addons/website_sale_coupon/models/website.py
new file mode 100644
index 00000000000..06be29c42d1
--- /dev/null
+++ b/addons/website_sale_coupon/models/website.py
@@ -0,0 +1,11 @@
+# -*- coding: utf-8 -*-
+from odoo import models
+from odoo.http import request
+
+
+class Website(models.Model):
+    _inherit = 'website'
+
+    def sale_reset(self):
+        request.session.pop('pending_coupon_code')
+        return super().sale_reset()
diff --git a/addons/website_sale_coupon/security/ir.model.access.csv b/addons/website_sale_coupon/security/ir.model.access.csv
new file mode 100644
index 00000000000..208fe7ebb18
--- /dev/null
+++ b/addons/website_sale_coupon/security/ir.model.access.csv
@@ -0,0 +1,2 @@
+id,name,model_id:id,group_id:id,perm_read,perm_write,perm_create,perm_unlink
+access_coupon_share,access_coupon_share,model_coupon_share,sales_team.group_sale_manager,1,1,1,0
diff --git a/addons/website_sale_coupon/static/src/js/coupon_toaster_widget.js b/addons/website_sale_coupon/static/src/js/coupon_toaster_widget.js
new file mode 100644
index 00000000000..fe966e94e6f
--- /dev/null
+++ b/addons/website_sale_coupon/static/src/js/coupon_toaster_widget.js
@@ -0,0 +1,34 @@
+/** @odoo-module **/
+
+import publicWidget from 'web.public.widget';
+import {registry} from "@web/core/registry";
+
+const CouponToasterWidget = publicWidget.Widget.extend({
+    start() {
+        let options = {};
+        const $content = this.$('.coupon-message-content');
+        const $title = this.$('.coupon-message-title');
+
+        if ($content.length) {
+            Object.assign(options, {message: $content[0].innerHTML});
+        }
+        if ($title.length) {
+            Object.assign(options, {title: $title[0].innerHTML});
+        }
+
+        if (this.$el.hasClass('coupon-info-message')) {
+            this.displayNotification(Object.assign({type: 'success'}, options));
+        } else if (this.$el.hasClass('coupon-error-message')) {
+            this.displayNotification(Object.assign({type: 'danger'}, options));
+        }
+
+        return this._super(...arguments);
+    },
+});
+
+registry.category("public_root_widgets").add("CouponToasterWidget", {
+    Widget: CouponToasterWidget,
+    selector: '.coupon-message',
+});
+
+export default CouponToasterWidget;
diff --git a/addons/website_sale_coupon/tests/__init__.py b/addons/website_sale_coupon/tests/__init__.py
index cc015ce47c9..35870353044 100644
--- a/addons/website_sale_coupon/tests/__init__.py
+++ b/addons/website_sale_coupon/tests/__init__.py
@@ -1,2 +1,3 @@
+from . import test_apply_pending_coupon
 from . import test_sale_coupon_multiwebsite
 from . import test_shop_sale_coupon
diff --git a/addons/website_sale_coupon/tests/test_apply_pending_coupon.py b/addons/website_sale_coupon/tests/test_apply_pending_coupon.py
new file mode 100644
index 00000000000..f8eecbf8487
--- /dev/null
+++ b/addons/website_sale_coupon/tests/test_apply_pending_coupon.py
@@ -0,0 +1,61 @@
+# Part of Odoo. See LICENSE file for full copyright and licensing details.
+
+from odoo.addons.sale_coupon.tests.test_program_numbers import TestSaleCouponProgramNumbers
+from odoo.addons.website.tools import MockRequest
+from odoo.addons.website_sale_coupon.controllers.main import WebsiteSale
+from odoo.tests import tagged
+
+
+@tagged('-at_install', 'post_install')
+class TestSaleCouponApplyPending(TestSaleCouponProgramNumbers):
+
+    def setUp(self):
+        super().setUp()
+
+        self.WebsiteSaleController = WebsiteSale()
+
+        self.website = self.env['website'].browse(1)
+        self.global_program = self.p1
+        self.coupon_program = self.env['coupon.program'].create({
+            'name': 'One Free Product',
+            'program_type': 'coupon_program',
+            'rule_min_quantity': 2.0,
+            'reward_type': 'product',
+            'reward_product_id': self.largeCabinet.id,
+            'active': True,
+        })
+
+        self.coupon = self.env['coupon.coupon'].create({
+            'program_id': self.coupon_program.id,
+        })
+
+    def test_01_activate_coupon_with_existing_program(self):
+        order = self.empty_order
+
+        with MockRequest(self.env, website=self.website, sale_order_id=order.id, website_sale_current_pl=1) as request:
+            self.WebsiteSaleController.cart_update_json(self.largeCabinet.id, set_qty=3)
+            self.WebsiteSaleController.pricelist(self.global_program.promo_code)
+            self.assertEqual(order.amount_total, 864, "The order total should equal 864: 3*320 - 10% discount ")
+
+            self.WebsiteSaleController.activate_coupon(self.coupon.code)
+            promo_code = request.session.get('pending_coupon_code')
+            self.assertFalse(promo_code, "The promo code should be removed from the pending coupon dict")
+            self.assertEqual(order.amount_total, 576, "The order total should equal 576: 3*320 - 320 (free product) - 10%")
+
+    def test_02_pending_coupon_with_existing_program(self):
+        order = self.empty_order
+
+        with MockRequest(self.env, website=self.website, sale_order_id=order.id, website_sale_current_pl=1) as request:
+            self.WebsiteSaleController.cart_update_json(self.largeCabinet.id, set_qty=1)
+            self.WebsiteSaleController.pricelist(self.global_program.promo_code)
+            self.assertEqual(order.amount_total, 288, "The order total should equal 288: 320 - 10%")
+
+            self.WebsiteSaleController.activate_coupon(self.coupon.code)
+            promo_code = request.session.get('pending_coupon_code')
+            self.assertEqual(order.amount_total, 288, "The order total should still equal 288 as the coupon for free product can't be applied since it requires 2 min qty")
+            self.assertEqual(promo_code, self.coupon.code, "The promo code should be set in the pending coupon dict as it couldn't be applied, we save it for later reuse")
+
+            self.WebsiteSaleController.cart_update_json(self.largeCabinet.id, add_qty=2)
+            promo_code = request.session.get('pending_coupon_code')
+            self.assertFalse(promo_code, "The promo code should be removed from the pending coupon dict as it should have been applied")
+            self.assertEqual(order.amount_total, 576, "The order total should equal 576: 3*320 - 320 (free product) - 10%")
diff --git a/addons/website_sale_coupon/views/coupon_share_views.xml b/addons/website_sale_coupon/views/coupon_share_views.xml
new file mode 100644
index 00000000000..29fdc252305
--- /dev/null
+++ b/addons/website_sale_coupon/views/coupon_share_views.xml
@@ -0,0 +1,32 @@
+<?xml version="1.0" encoding="utf-8"?>
+<odoo>
+    <record id="coupon_share_view_form" model="ir.ui.view">
+        <field name="name">coupon.share.form</field>
+        <field name="model">coupon.share</field>
+        <field name="arch" type="xml">
+            <form string="Share Coupon" edit="1" create="0">
+                <field name="program_website_id" invisible="1"/>
+                <group attrs="{'invisible': [('website_id', '=', False)]}">
+                    <div colspan="2">
+                        <p>
+                            You can share this promotion with your customers.
+                            It will be applied at checkout when the customer uses this link.
+                        </p>
+                    </div>
+                    <field name="share_link" widget="CopyClipboardURL" nolabel="1"/>
+                </group>
+                <hr attrs="{'invisible': ['|', ('website_id', '=', False), ('id', '!=', False)]}"/>
+                <group attrs="{'invisible': [('id', '!=', False)]}">
+                    <field name="website_id" groups="website.group_multi_website" widget="selection"
+                           attrs="{'invisible': [('program_website_id', '!=', False)]}"/>
+                    <field name="redirect"/>
+                </group>
+                <footer>
+                    <button string="Done" class="btn-primary" special="cancel" data-hotkey="z"/>
+                    <button string="Generate Short Link" class="btn-secondary" type="object" name="action_generate_short_link"
+                            attrs="{'invisible': ['|', ('website_id', '=', False), ('id', '!=', False)]}" data-hotkey="g"/>
+                </footer>
+            </form>
+        </field>
+    </record>
+</odoo>
diff --git a/addons/website_sale_coupon/views/sale_coupon_coupon_views.xml b/addons/website_sale_coupon/views/sale_coupon_coupon_views.xml
new file mode 100644
index 00000000000..3544c8a80d2
--- /dev/null
+++ b/addons/website_sale_coupon/views/sale_coupon_coupon_views.xml
@@ -0,0 +1,13 @@
+<?xml version="1.0" encoding="utf-8"?>
+<odoo>
+    <record id="coupon_view_tree" model="ir.ui.view">
+        <field name="name">coupon.coupon.tree</field>
+        <field name="model">coupon.coupon</field>
+        <field name="inherit_id" ref="coupon.coupon_view_tree"/>
+        <field name="arch" type="xml">
+            <button name="action_coupon_send" position="after">
+                <button name="action_coupon_share" string="Share" type="object" icon="fa-share-alt" attrs="{'invisible': [('state', 'not in', ['new', 'sent'])]}"/>
+            </button>
+        </field>
+    </record>
+</odoo>
diff --git a/addons/website_sale_coupon/views/sale_coupon_program_views.xml b/addons/website_sale_coupon/views/sale_coupon_program_views.xml
index 06ce21f546b..c122229149a 100644
--- a/addons/website_sale_coupon/views/sale_coupon_program_views.xml
+++ b/addons/website_sale_coupon/views/sale_coupon_program_views.xml
@@ -24,7 +24,9 @@
         <field name="inherit_id" ref="coupon.coupon_program_view_tree"/>
         <field name="arch" type="xml">
             <field name="name" position="after">
+                <field name="promo_code" invisible="1"/>
                 <field name="website_id" groups="website.group_multi_website"/>
+                <button name="action_program_share" string="Share" type="object" icon="fa-share-alt" attrs="{'invisible': [('promo_code', '=', False)]}"/>
             </field>
         </field>
     </record>
diff --git a/addons/website_sale_coupon/views/website_sale_templates.xml b/addons/website_sale_coupon/views/website_sale_templates.xml
index 05debafb629..6bebb0834c2 100644
--- a/addons/website_sale_coupon/views/website_sale_templates.xml
+++ b/addons/website_sale_coupon/views/website_sale_templates.xml
@@ -6,6 +6,22 @@
         <attribute name="t-if">not line.is_reward_line</attribute>
     </xpath>
 </template>
+<template id="layout" inherit_id="website.layout">
+    <body position="inside">
+        <t t-set="coupon_error" t-value="request.params.get('coupon_error')"/>
+        <t t-set="pending_coupon_code" t-value="request.session.get('pending_coupon_code')"/>
+        <t t-if="coupon_error and pending_coupon_code">
+            <div class="d-none coupon-message coupon-error-message">
+                <span class="coupon-message-title">Could not apply the promo code: <t t-out="pending_coupon_code"/></span>
+                <span class="coupon-message-content" t-out="coupon_error"/>
+            </div>
+        </t>
+        <t t-set="notify_coupon" t-value="request.params.get('notify_coupon')"/>
+        <div t-if="notify_coupon" class="d-none coupon-message coupon-info-message">
+            <span class="coupon-message-content">The following promo code was applied on your order: <t t-out="notify_coupon"/></span>
+        </div>
+    </body>
+</template>
 <template id="sale_coupon_result" inherit_id="website_sale.coupon_form">
     <xpath expr="//form[@name='coupon_code']" position="after">
         <t t-if="website_sale_order and website_sale_order.applied_coupon_ids">
diff --git a/addons/website_sale_coupon/wizard/__init__.py b/addons/website_sale_coupon/wizard/__init__.py
new file mode 100644
index 00000000000..4731e9ff622
--- /dev/null
+++ b/addons/website_sale_coupon/wizard/__init__.py
@@ -0,0 +1,4 @@
+# -*- coding: utf-8 -*-
+# Part of Odoo. See LICENSE file for full copyright and licensing details.
+
+from . import sale_coupon_share
diff --git a/addons/website_sale_coupon/wizard/sale_coupon_share.py b/addons/website_sale_coupon/wizard/sale_coupon_share.py
new file mode 100644
index 00000000000..554d18de39c
--- /dev/null
+++ b/addons/website_sale_coupon/wizard/sale_coupon_share.py
@@ -0,0 +1,99 @@
+# -*- coding: utf-8 -*-
+# Part of Odoo. See LICENSE file for full copyright and licensing details.
+
+from werkzeug.urls import url_encode
+
+from odoo import fields, models, api, _
+from odoo.exceptions import UserError, ValidationError
+
+
+class SaleCouponShare(models.TransientModel):
+    _name = 'coupon.share'
+    _description = 'Create links that apply a coupon and redirect to a specific page'
+
+    def _get_default_website_id(self):
+        # program_website_id = self.program_website_id
+        program_website_id = self.env['coupon.program'].browse(self.env.context.get('default_program_id')).website_id
+        if program_website_id:
+            return program_website_id
+        else:
+            Website = self.env['website']
+            websites = Website.search([])
+            return len(websites) == 1 and websites or Website
+
+    website_id = fields.Many2one('website', required=True, default=_get_default_website_id)
+    coupon_id = fields.Many2one('coupon.coupon', domain="[('program_id', '=', program_id)]")
+    program_id = fields.Many2one('coupon.program', required=True, domain=[
+        '|', ('program_type', '=', 'coupon_program'),
+        ('promo_code_usage', '=', 'code_needed'),
+    ])
+    program_website_id = fields.Many2one('website', string='Program Website', related='program_id.website_id')
+
+    promo_code = fields.Char(compute='_compute_promo_code')
+    share_link = fields.Char(compute='_compute_share_link')
+    redirect = fields.Char(required=True, default='/shop')
+
+    @api.constrains('coupon_id', 'program_id')
+    def _check_program(self):
+        if self.filtered(lambda record: not record.coupon_id and record.program_id.program_type == 'coupon_program'):
+            raise ValidationError(_("A coupon is needed for coupon programs."))
+
+    @api.constrains('website_id', 'program_id')
+    def _check_website(self):
+        if self.filtered(lambda record: record.program_website_id and record.program_website_id != record.website_id):
+            raise ValidationError(_("The shared website should correspond to the website of the program."))
+
+    @api.depends('coupon_id.code', 'program_id.promo_code')
+    def _compute_promo_code(self):
+        for record in self:
+            record.promo_code = record.coupon_id.code or record.program_id.promo_code
+
+    @api.depends('website_id', 'redirect')
+    @api.depends_context('use_short_link')
+    def _compute_share_link(self):
+        for record in self:
+            target_url = '{base}/coupon/{code}?{query}'.format(
+                base=record.website_id.get_base_url(),
+                code=record.promo_code,
+                query=url_encode({'r': record.redirect}),
+            )
+
+            if record.env.context.get('use_short_link'):
+                tracker = self.env['link.tracker'].search([('url', '=', target_url)], limit=1)
+                if not tracker:
+                    tracker = self.env['link.tracker'].create({'url': target_url})
+                record.share_link = tracker.short_url
+            else:
+                record.share_link = target_url
+
+    def action_generate_short_link(self):
+        return {
+            'name': _('Share Coupon'),
+            'type': 'ir.actions.act_window',
+            'view_mode': 'form',
+            'res_model': 'coupon.share',
+            'target': 'new',
+            'res_id': self.id,
+            'context': {
+                'use_short_link': True,
+            }
+        }
+
+    @api.model
+    def create_share_action(self, coupon=None, program=None):
+        if bool(program) == bool(coupon):
+            raise UserError(_("Provide either a coupon or a program."))
+
+        return {
+            'name': _('Share Coupon'),
+            'type': 'ir.actions.act_window',
+            'view_mode': 'form',
+            'res_model': 'coupon.share',
+            'target': 'new',
+            'flags': {'form': {'action_buttons': True}},
+            'context': {
+                'form_view_initial_mode': 'edit',
+                'default_program_id': program and program.id or coupon.program_id.id,
+                'default_coupon_id': coupon and coupon.id or None,
+            }
+        }