diff --git a/addons/mass_mailing_sms/views/mailing_mailing_views.xml b/addons/mass_mailing_sms/views/mailing_mailing_views.xml
index 39116b8abc7..0771f3dd07b 100644
--- a/addons/mass_mailing_sms/views/mailing_mailing_views.xml
+++ b/addons/mass_mailing_sms/views/mailing_mailing_views.xml
@@ -110,7 +110,7 @@
                 </page>
             </xpath>
             <xpath expr="//field[@name='user_id']" position="after">
-                <field name="sms_allow_unsubscribe"/>
+                <field name="sms_allow_unsubscribe" attrs="{'invisible': [('mailing_type', '!=', 'sms')]}"/>
             </xpath>
             <!-- Option page tweaks -->
             <xpath expr="//field[@name='email_from']" position="attributes">