diff --git a/addons/crm/README.md b/addons/crm/README.md
index 1e9bb9c91e3..f03874c1329 100644
--- a/addons/crm/README.md
+++ b/addons/crm/README.md
@@ -76,7 +76,7 @@ sales performance at every stage of your customer relationship.
 Drive Engagement with Gamification
 ----------------------------------
 
-### Leverage sales' natural desire for competition
+### Leverage your team's natural desire for competition
 
 Reinforce good habits and improve win rates with real-time recognition and
 rewards inspired by [game mechanics](http://en.wikipedia.org/wiki/Gamification).
@@ -87,7 +87,7 @@ objectives and team leader boards.
 
 Promote leaders and competition amongst sales team with performance ratios.
 
-### Personnal Objectives
+### Personal Objectives
 
 Assign clear goals to users to align them with the company objectives.