diff --git a/addons/event/data/event_demo.xml b/addons/event/data/event_demo.xml
index e51e5f0ecd3..51b83ab1420 100644
--- a/addons/event/data/event_demo.xml
+++ b/addons/event/data/event_demo.xml
@@ -144,6 +144,7 @@
         <field name="user_id" ref="base.user_demo"/>
         <field name="date_begin" eval="(DateTime.today()+ timedelta(days=130)).strftime('%Y-%m-%d 20:15:00')"/>
         <field name="date_end" eval="(DateTime.today()+ timedelta(days=133)).strftime('%Y-%m-%d 00:30:00')"/>
+        <field name="date_tz">Europe/London</field>
         <field name="event_type_id" ref="event_type_0"/>
         <field name="address_id" ref="event.res_partner_location_1"/>
         <field name="stage_id" ref="event_stage_announced"/>
diff --git a/addons/event/models/event_event.py b/addons/event/models/event_event.py
index 6458f4e6177..797e5fd36ca 100644
--- a/addons/event/models/event_event.py
+++ b/addons/event/models/event_event.py
@@ -191,6 +191,9 @@ class EventEvent(models.Model):
     address_id = fields.Many2one(
         'res.partner', string='Venue', default=lambda self: self.env.company.partner_id.id,
         tracking=True, domain="['|', ('company_id', '=', False), ('company_id', '=', company_id)]")
+    address_inline = fields.Char(
+        string='Venue (formatted for one line uses)', compute='_compute_address_inline',
+        compute_sudo=True)
     country_id = fields.Many2one(
         'res.country', 'Country', related='address_id.country_id', readonly=False, store=True)
     # ticket reports
@@ -494,6 +497,18 @@ class EventEvent(models.Model):
                is_html_empty(event.event_type_id.ticket_instructions):
                 event.ticket_instructions = event.event_type_id.ticket_instructions
 
+    @api.depends('address_id')
+    def _compute_address_inline(self):
+        """Use venue address if available, otherwise its name, finally ''. """
+        for event in self:
+            if (event.address_id.contact_address or '').strip():
+                event.address_inline = ', '.join(
+                    frag.strip()
+                    for frag in event.address_id.contact_address.split('\n') if frag.strip()
+                )
+            else:
+                event.address_inline = event.address_id.name or ''
+
     @api.constrains('seats_max', 'seats_available', 'seats_limited')
     def _check_seats_limit(self):
         for event in self:
@@ -585,7 +600,7 @@ class EventEvent(models.Model):
             cal_event.add('dtend').value = event.date_end.astimezone(pytz.timezone(event.date_tz))
             cal_event.add('summary').value = event.name
             if event.address_id:
-                cal_event.add('location').value = event.sudo().address_id.contact_address
+                cal_event.add('location').value = event.address_inline
 
             result[event.id] = cal.serialize().encode('utf-8')
         return result
diff --git a/addons/event/models/event_registration.py b/addons/event/models/event_registration.py
index 7a733869c82..7a48123bcb5 100644
--- a/addons/event/models/event_registration.py
+++ b/addons/event/models/event_registration.py
@@ -4,7 +4,7 @@
 from dateutil.relativedelta import relativedelta
 
 from odoo import _, api, fields, models, SUPERUSER_ID
-from odoo.tools import format_datetime
+from odoo.tools import format_date
 from odoo.exceptions import AccessError, ValidationError
 
 
@@ -296,7 +296,7 @@ class EventRegistration(models.Model):
     # TOOLS
     # ------------------------------------------------------------
 
-    def get_date_range_str(self):
+    def get_date_range_str(self, lang_code=False):
         self.ensure_one()
         today = fields.Datetime.now()
         event_date = self.event_begin_date
@@ -312,7 +312,7 @@ class EventRegistration(models.Model):
         elif event_date.month == (today + relativedelta(months=+1)).month:
             return _('next month')
         else:
-            return _('on %(date)s', date=format_datetime(self.env, self.event_begin_date, tz=self.event_id.date_tz, dt_format='medium'))
+            return _('on %(date)s', date=format_date(self.env, self.event_begin_date, lang_code=lang_code, date_format='medium'))
 
     def _get_registration_summary(self):
         self.ensure_one()
diff --git a/addons/event/tests/test_event_internals.py b/addons/event/tests/test_event_internals.py
index 2b1b3b9b546..e8601effe50 100644
--- a/addons/event/tests/test_event_internals.py
+++ b/addons/event/tests/test_event_internals.py
@@ -79,7 +79,7 @@ class TestEventData(TestEventInternalsCommon):
             self.assertEqual(registration.get_date_range_str(), u'next month')
 
             event.date_begin = datetime(2020, 3, 1, 10, 0, 0)
-            self.assertEqual(registration.get_date_range_str(), u'on Mar 1, 2020, 11:00:00 AM')
+            self.assertEqual(registration.get_date_range_str(), u'on Mar 1, 2020')
 
             # Is actually 8:30 to 20:00 in Mexico
             event.write({
diff --git a/addons/event/views/event_views.xml b/addons/event/views/event_views.xml
index b140429a001..8ce556e4379 100644
--- a/addons/event/views/event_views.xml
+++ b/addons/event/views/event_views.xml
@@ -572,8 +572,8 @@
                             <group string="Attendee" name="attendee">
                                 <field class="o_text_overflow" name="name"/>
                                 <field name="email"/>
-                                <field name="phone" class="o_force_ltr"/>
-                                <field name="mobile" class="o_force_ltr"/>
+                                <field name="phone" class="o_force_ltr" widget="phone" options="{'enable_sms': false}"/>
+                                <field name="mobile" class="o_force_ltr" widget="phone"/>
                             </group>
                             <group string="Event Information" name="event">
                                 <field class="o_text_overflow" name="event_id" attrs="{'readonly': [('state', '!=', 'draft')]}" options="{'no_create': True}"/>
diff --git a/addons/event_sms/data/sms_data.xml b/addons/event_sms/data/sms_data.xml
index 39629dd993d..2ee5fcc769c 100644
--- a/addons/event_sms/data/sms_data.xml
+++ b/addons/event_sms/data/sms_data.xml
@@ -11,7 +11,8 @@
     <record id="sms_template_data_event_reminder" model="sms.template">
         <field name="name">Event: Reminder</field>
         <field name="model_id" ref="event.model_event_registration"/>
-        <field name="body">{{ object.event_id.organizer_id.name or object.event_id.company_id.name or user.env.company.name }}: We are excited to remind you that the {{ object.event_id.name }} event is starting {{ object.get_date_range_str() }}. We confirm your registration and hope to meet you there.</field>
+        <field name="body">Ready for "{{ object.event_id.name }}" {{ object.get_date_range_str(object.partner_id.lang) }}?
+{{ 'It starts at %s' % format_time(time=object.event_begin_date, tz=object.event_id.date_tz, time_format='short', lang_code=object.partner_id.lang) + (', at %s' % object.event_id.address_inline if object.event_id.address_inline else '') + '.\nSee you there!' if object.event_id.address_inline or 'website_published' not in object.event_id._fields else 'Join us on %s/event/%i !' % (object.get_base_url(), object.event_id.id) }}</field>
         <field name="lang">{{ object.partner_id.lang }}</field>
     </record>
 
diff --git a/addons/website_event/models/event_event.py b/addons/website_event/models/event_event.py
index 4e28ef71678..4b6e5c33532 100644
--- a/addons/website_event/models/event_event.py
+++ b/addons/website_event/models/event_event.py
@@ -417,7 +417,7 @@ class Event(models.Model):
             'details': self.name,
         }
         if self.address_id:
-            params.update(location=self.sudo().address_id.contact_address.replace('\n', ' '))
+            params.update(location=self.address_inline)
         encoded_params = werkzeug.urls.url_encode(params)
         google_url = GOOGLE_CALENDAR_URL + encoded_params
         iCal_url = '/event/%d/ics?%s' % (self.id, encoded_params)