diff --git a/addons/product/models/product_template.py b/addons/product/models/product_template.py
index 7902b351c01..88cfb214baf 100644
--- a/addons/product/models/product_template.py
+++ b/addons/product/models/product_template.py
@@ -540,7 +540,10 @@ class ProductTemplate(models.Model):
         while True:
             domain = templates and [('product_tmpl_id', 'not in', templates.ids)] or []
             args = args if args is not None else []
-            products_ids = Product._name_search(name, args+domain, operator=operator, name_get_uid=name_get_uid)
+            # Product._name_search has default value limit=100
+            # So, we either use that value or override it to None to fetch all products at once
+            kwargs = {} if limit else {'limit': None}
+            products_ids = Product._name_search(name, args+domain, operator=operator, name_get_uid=name_get_uid, **kwargs)
             products = Product.browse(products_ids)
             new_templates = products.mapped('product_tmpl_id')
             if new_templates & templates: