diff --git a/addons/website/static/src/js/menu/translate.js b/addons/website/static/src/js/menu/translate.js
index 2588d6b6104..dbc45d268ef 100644
--- a/addons/website/static/src/js/menu/translate.js
+++ b/addons/website/static/src/js/menu/translate.js
@@ -241,6 +241,7 @@ var TranslatePageMenu = websiteNavbarData.WebsiteNavbarActionWidget.extend({
                 });
 
                 self._markTranslatableNodes();
+                this.$translations.filter('input[type=hidden].o_translatable_input_hidden').prop('type', 'text');
             },
         });
 
diff --git a/addons/website/static/src/scss/website.wysiwyg.scss b/addons/website/static/src/scss/website.wysiwyg.scss
index bf236f91900..e9a24a24770 100644
--- a/addons/website/static/src/scss/website.wysiwyg.scss
+++ b/addons/website/static/src/scss/website.wysiwyg.scss
@@ -58,6 +58,12 @@ html[lang] > body.editor_enable [data-oe-translation-state] {
     }
 }
 
+html[data-edit_translations="1"] {
+    .o_translate_mode_hidden {
+        display: none !important;
+    }
+}
+
 // SNIPPET PANEL
 $i: 1;
 @each $font-name, $font-config in $o-theme-font-configs {
diff --git a/odoo/tools/translate.py b/odoo/tools/translate.py
index 19efd27db47..f76e813a438 100644
--- a/odoo/tools/translate.py
+++ b/odoo/tools/translate.py
@@ -151,8 +151,19 @@ TRANSLATED_ATTRS = dict.fromkeys({
     'aria-keyshortcuts', 'aria-placeholder', 'aria-roledescription', 'aria-valuetext',
     'value_label',
 }, lambda e: True)
+
+def translate_attrib_value(node):
+    # check if the value attribute of a node must be translated
+    classes = node.attrib.get('class', '').split(' ')
+    return (
+        (node.tag == 'input' and node.attrib.get('type', 'text') == 'text')
+        and 'datetimepicker-input' not in classes
+        or (node.tag == 'input' and node.attrib.get('type') == 'hidden')
+        and 'o_translatable_input_hidden' in classes
+    )
+
 TRANSLATED_ATTRS.update(
-    value=lambda e: (e.tag == 'input' and e.attrib.get('type', 'text') == 'text') and 'datetimepicker-input' not in e.attrib.get('class', '').split(' '),
+    value=translate_attrib_value,
     text=lambda e: (e.tag == 'field' and e.attrib.get('widget', '') == 'url'),
     **{f't-attf-{attr}': cond for attr, cond in TRANSLATED_ATTRS.items()},
 )