diff --git a/addons/loyalty/models/product_product.py b/addons/loyalty/models/product_product.py
index 772291d1029..9193f258283 100644
--- a/addons/loyalty/models/product_product.py
+++ b/addons/loyalty/models/product_product.py
@@ -10,7 +10,7 @@ class ProductProduct(models.Model):
     def write(self, vals):
         if not vals.get('active', True) and any(product.active for product in self):
             # Prevent archiving products used for giving rewards
-            rewards = self.env['loyalty.reward'].search([('discount_line_product_id', 'in', self.ids)])
+            rewards = self.env['loyalty.reward'].sudo().search([('discount_line_product_id', 'in', self.ids)], limit=1)
             if rewards:
                 raise ValidationError(_("This product may not be archived. It is being used for an active promotion program."))
         return super().write(vals)