diff --git a/odoo/addons/base/models/ir_ui_view.py b/odoo/addons/base/models/ir_ui_view.py
index 391244cce86..b1a00d904b6 100644
--- a/odoo/addons/base/models/ir_ui_view.py
+++ b/odoo/addons/base/models/ir_ui_view.py
@@ -766,19 +766,20 @@ actual arch.
         [view_data] = root.read(fields=fields)
         view_arch = etree.fromstring(view_data['arch'].encode('utf-8'))
         if not root.inherit_id:
+            if self._context.get('inherit_branding'):
+                view_arch.attrib.update({
+                    'data-oe-model': 'ir.ui.view',
+                    'data-oe-id': str(root.id),
+                    'data-oe-field': 'arch',
+                })
             arch_tree = view_arch
         else:
+            if self._context.get('inherit_branding'):
+                self.inherit_branding(view_arch, root.id, root.id)
             parent_view = root.inherit_id.read_combined(fields=fields)
             arch_tree = etree.fromstring(parent_view['arch'])
             arch_tree = self.apply_inheritance_specs(arch_tree, view_arch, parent_view['id'])
 
-        if self._context.get('inherit_branding'):
-            arch_tree.attrib.update({
-                'data-oe-model': 'ir.ui.view',
-                'data-oe-id': str(root.id),
-                'data-oe-field': 'arch',
-            })
-
         # and apply inheritance
         arch = self.apply_view_inheritance(arch_tree, root.id, self.model)
 
@@ -1196,6 +1197,7 @@ actual arch.
     def _contains_branded(self, node):
         return node.tag == 't'\
             or 't-raw' in node.attrib\
+            or 't-call' in node.attrib\
             or any(self.is_node_branded(child) for child in node.iterdescendants())
 
     def _pop_view_branding(self, element):
diff --git a/odoo/addons/base/tests/test_views.py b/odoo/addons/base/tests/test_views.py
index 461fe6277c3..7b8deb8ea33 100644
--- a/odoo/addons/base/tests/test_views.py
+++ b/odoo/addons/base/tests/test_views.py
@@ -674,6 +674,51 @@ class TestTemplating(ViewCase):
             second.get('data-oe-id'),
             "second should come from the extension view")
 
+    def test_branding_primary_inherit(self):
+        view1 = self.View.create({
+            'name': "Base view",
+            'type': 'qweb',
+            'arch': """<root>
+                <item order="1"/>
+            </root>
+            """
+        })
+        view2 = self.View.create({
+            'name': "Extension",
+            'type': 'qweb',
+            'mode': 'primary',
+            'inherit_id': view1.id,
+            'arch': """<xpath expr="//item" position="after">
+                <item order="2"/>
+            </xpath>
+            """
+        })
+
+        arch_string = view2.with_context(inherit_branding=True).read_combined(['arch'])['arch']
+
+        arch = etree.fromstring(arch_string)
+        self.View.distribute_branding(arch)
+
+        [initial] = arch.xpath('//item[@order=1]')
+        self.assertEqual(
+            initial.get('data-oe-id'),
+            str(view1.id),
+            "initial should come from the root view")
+        self.assertEqual(
+            initial.get('data-oe-xpath'),
+            '/root[1]/item[1]',
+            "initial's xpath should be within the inherited view only")
+
+        [second] = arch.xpath('//item[@order=2]')
+        self.assertEqual(
+            second.get('data-oe-id'),
+            str(view2.id),
+            "second should come from the extension view")
+        self.assertEqual(
+            second.get('data-oe-xpath'),
+            '/xpath/item',
+            "second xpath should be on the inheriting view only")
+
     def test_branding_distribute_inner(self):
         """ Checks that the branding is correctly distributed within a view
         extension
@@ -724,6 +769,21 @@ class TestTemplating(ViewCase):
             )
         )
 
+    def test_call_no_branding(self):
+        view = self.View.create({
+            'name': "Base View",
+            'type': 'qweb',
+            'arch': """<root>
+                <item><span t-call="foo"/></item>
+            </root>""",
+        })
+
+        arch_string = view.with_context(inherit_branding=True).read_combined(['arch'])['arch']
+        arch = etree.fromstring(arch_string)
+        self.View.distribute_branding(arch)
+
+        self.assertEqual(arch, E.root(E.item(E.span({'t-call': "foo"}))))
+
     def test_esc_no_branding(self):
         view = self.View.create({
             'name': "Base View",