diff --git a/addons/mass_mailing/__manifest__.py b/addons/mass_mailing/__manifest__.py
index 3caf442aeb5..c391a611fb0 100644
--- a/addons/mass_mailing/__manifest__.py
+++ b/addons/mass_mailing/__manifest__.py
@@ -2,7 +2,7 @@
 # Part of Odoo. See LICENSE file for full copyright and licensing details.
 
 {
-    'name': 'Mass Mailing Campaigns',
+    'name': 'Email Marketing',
     'summary': 'Design, send and track emails',
     'description': """
 Easily send mass mailing to your leads, opportunities or customers. Track
diff --git a/addons/mass_mailing/views/mass_mailing_views.xml b/addons/mass_mailing/views/mass_mailing_views.xml
index 36748205c52..567f6cefb37 100644
--- a/addons/mass_mailing/views/mass_mailing_views.xml
+++ b/addons/mass_mailing/views/mass_mailing_views.xml
@@ -2,7 +2,7 @@
 <odoo>
 
         <!-- Marketing / Mass Mailing -->
-        <menuitem name="Mass Mailing" id="mass_mailing_menu_root" sequence="60" web_icon="mass_mailing,static/description/icon.png"/>
+        <menuitem name="Email Marketing" id="mass_mailing_menu_root" sequence="60" web_icon="mass_mailing,static/description/icon.png"/>
         <menuitem name="Mailings" id="mass_mailing_menu"
             parent="mass_mailing_menu_root" sequence="1" groups="mass_mailing.group_mass_mailing_user"/>
         <menuitem name="Contacts" id="mass_mailing_contact_menu"