diff --git a/addons/gamification/data/gamification_karma_rank_data.xml b/addons/gamification/data/gamification_karma_rank_data.xml
index b91ee3dd4dc..2a5ad0231fe 100644
--- a/addons/gamification/data/gamification_karma_rank_data.xml
+++ b/addons/gamification/data/gamification_karma_rank_data.xml
@@ -13,9 +13,8 @@
         <record id="rank_newbie" model="gamification.karma.rank">
             <field name="name">Newbie</field>
             <field name="description" type="html"><p>You just began the adventure! Welcome!</p></field>
-            <field name="description_reach_next" type="html"><p>Keep going !</p></field>
             <field name="karma_min">1</field>
             <field name="image" type="base64" file="gamification/static/img/rank_newbie_badge.svg"/>
         </record>
     </data>
-</odoo>
+</odoo>
\ No newline at end of file
diff --git a/addons/gamification/data/gamification_karma_rank_demo.xml b/addons/gamification/data/gamification_karma_rank_demo.xml
index c34f93b486e..45b57ae34f3 100644
--- a/addons/gamification/data/gamification_karma_rank_demo.xml
+++ b/addons/gamification/data/gamification_karma_rank_demo.xml
@@ -1,5 +1,5 @@
 <?xml version="1.0" encoding="utf-8"?>
-<odoo><data>
+<odoo><data noupdate="1">
     <!-- Set demo karma for test tour as demo user-->
     <record id="base.user_demo" model="res.users">
         <field name="karma">20</field>
@@ -12,7 +12,11 @@
     <record id="rank_student" model="gamification.karma.rank">
         <field name="name">Student</field>
         <field name="description" type="html"><p>You begin to understand things ! Keep going!</p></field>
-        <field name="description_reach_next" type="html"><p>Keep going !</p></field>
+        <field name="description_motivational" type="html">
+<div class="media align-items-center">
+    <div class="media-body">Reach the next rank and gain a very nice mug !</div>
+    <img class="ml-3 img img-fluid" style="max-height: 72px;" src="/gamification/static/img/rank_misc_mug.jpg"/>
+</div></field>
         <field name="karma_min">100</field>
         <field name="image" type="base64" file="gamification/static/img/rank_student_badge.svg"/>
     </record>
@@ -20,7 +24,11 @@
     <record id="rank_bachelor" model="gamification.karma.rank">
         <field name="name">Bachelor</field>
         <field name="description" type="html"><p>Hey ! You're not so dumb after all !</p></field>
-        <field name="description_reach_next" type="html"><p>Keep going !</p></field>
+        <field name="description_motivational" type="html">
+<div class="media align-items-center">
+    <div class="media-body">Reach the next rank and gain a very magic wand !</div>
+    <img class="ml-3 img img-fluid" style="max-height: 72px;" src="/gamification/static/img/rank_misc_wand.jpg"/>
+</div></field>
         <field name="karma_min">500</field>
         <field name="image" type="base64" file="gamification/static/img/rank_bachelor_badge.svg"/>
     </record>
@@ -28,7 +36,11 @@
     <record id="rank_master" model="gamification.karma.rank">
         <field name="name">Master</field>
         <field name="description" type="html"><p>You're good ! Really Good !</p></field>
-        <field name="description_reach_next" type="html"><p>Keep going !</p></field>
+        <field name="description_motivational" type="html">
+<div class="media align-items-center">
+    <div class="media-body">Reach the next rank and gain a very nice hat !</div>
+    <img class="ml-3 img img-fluid" style="max-height: 72px;" src="/gamification/static/img/rank_misc_hat.jpg"/>
+</div></field>
         <field name="karma_min">2000</field>
         <field name="image" type="base64" file="gamification/static/img/rank_master_badge.svg"/>
     </record>
@@ -36,7 +48,11 @@
     <record id="rank_doctor" model="gamification.karma.rank">
         <field name="name">Doctor</field>
         <field name="description" type="html"><p>Ok, RESPECT !</p></field>
-        <field name="description_reach_next" type="html"><p>Keep going !</p></field>
+        <field name="description_motivational" type="html">
+<div class="media align-items-center">
+    <div class="media-body">Reach the next rank and gain a week-end with a unicorn !</div>
+    <img class="ml-3 img img-fluid" style="max-height: 72px;" src="/gamification/static/img/rank_misc_unicorn.jpg"/>
+</div></field>
         <field name="karma_min">10000</field>
         <field name="image" type="base64" file="gamification/static/img/rank_doctor_badge.svg"/>
     </record>
diff --git a/addons/gamification/models/gamification_karma_rank.py b/addons/gamification/models/gamification_karma_rank.py
index e5a7897f44c..78b8e40ac50 100644
--- a/addons/gamification/models/gamification_karma_rank.py
+++ b/addons/gamification/models/gamification_karma_rank.py
@@ -19,9 +19,9 @@ class KarmaRank(models.Model):
 
     name = fields.Text(string='Rank Name', translate=True, required=True)
     description = fields.Html(string='Description', translate=html_translate, sanitize_attributes=False,)
-    description_reach_next = fields.Html(
-        string='Motivation phrase', translate=html_translate, sanitize_attributes=False,
-        help="Motivation phrase to reach next rank")
+    description_motivational = fields.Html(
+        string='Motivational', translate=html_translate, sanitize_attributes=False,
+        help="Motivational phrase to reach this rank")
     karma_min = fields.Integer(string='Required Karma', help='Minimum karma needed to reach this rank')
     user_ids = fields.One2many('res.users', 'rank_id', string='Users', help="Users having this rank")
     image = fields.Binary('Rank Icon')
diff --git a/addons/gamification/static/img/rank_misc_hat.jpg b/addons/gamification/static/img/rank_misc_hat.jpg
new file mode 100644
index 00000000000..68abf33bc14
Binary files /dev/null and b/addons/gamification/static/img/rank_misc_hat.jpg differ
diff --git a/addons/gamification/static/img/rank_misc_mug.jpg b/addons/gamification/static/img/rank_misc_mug.jpg
new file mode 100644
index 00000000000..09cc5567b0e
Binary files /dev/null and b/addons/gamification/static/img/rank_misc_mug.jpg differ
diff --git a/addons/gamification/static/img/rank_misc_unicorn.jpg b/addons/gamification/static/img/rank_misc_unicorn.jpg
new file mode 100644
index 00000000000..5612d5f7855
Binary files /dev/null and b/addons/gamification/static/img/rank_misc_unicorn.jpg differ
diff --git a/addons/gamification/static/img/rank_misc_wand.jpg b/addons/gamification/static/img/rank_misc_wand.jpg
new file mode 100644
index 00000000000..4e2ec0457f3
Binary files /dev/null and b/addons/gamification/static/img/rank_misc_wand.jpg differ
diff --git a/addons/gamification/views/gamification_karma_rank_views.xml b/addons/gamification/views/gamification_karma_rank_views.xml
index f09d516ca88..f728cff538e 100644
--- a/addons/gamification/views/gamification_karma_rank_views.xml
+++ b/addons/gamification/views/gamification_karma_rank_views.xml
@@ -1,3 +1,4 @@
+<?xml version="1.0" encoding="utf-8"?>
 <odoo>
     <data>
         <!-- Ranks views -->
@@ -35,8 +36,6 @@
                 <tree string="Ranks List">
                     <field name="name"/>
                     <field name="karma_min"/>
-                    <field name="description"/>
-                    <field name="user_ids"/>
                 </tree>
             </field>
         </record>
@@ -58,6 +57,7 @@
                         <group>
                             <field name="karma_min"/>
                             <field name="description" placeholder="e.g. A Master Chief knows quite everything on the forum! You cannot beat him!"/>
+                            <field name="description_motivational" placeholder="e.g. Reach this rank to gain a free mug !"/>
                             <field name="create_date" invisible="1"/>
                         </group>
                         <group string="Users to that rank" attrs="{'invisible': [('create_date','=',False)]}">