diff --git a/addons/base_geolocalize/models/res_partner.py b/addons/base_geolocalize/models/res_partner.py
index 44fa8d9692f..4c36ffe9207 100644
--- a/addons/base_geolocalize/models/res_partner.py
+++ b/addons/base_geolocalize/models/res_partner.py
@@ -1,16 +1,26 @@
 # -*- coding: utf-8 -*-
 # Part of Odoo. See LICENSE file for full copyright and licensing details.
 import json
+import logging
 import urllib2
 
 from odoo import api, fields, models, tools, _
 from odoo.exceptions import UserError
 
+_logger = logging.getLogger(__name__)
 
-def geo_find(addr):
+
+def geo_find(addr, apikey=False):
     if not addr:
         return None
-    url = 'https://maps.googleapis.com/maps/api/geocode/json?sensor=false&address='
+
+    if not apikey:
+        raise UserError(_('''API key for GeoCoding (Places) required.\n
+                          Save this key in System Parameters with key: google.api_key_geocode, value: <your api key>
+                          Visit https://developers.google.com/maps/documentation/geocoding/get-api-key for more information.
+                          '''))
+
+    url = "https://maps.googleapis.com/maps/api/geocode/json?key=%s&sensor=false&address=" % apikey
     url += urllib2.quote(addr.encode('utf8'))
 
     try:
@@ -19,6 +29,8 @@ def geo_find(addr):
         raise UserError(_('Cannot contact geolocation servers. Please make sure that your Internet connection is up and running (%s).') % e)
 
     if result['status'] != 'OK':
+        if result.get('error_message'):
+            _logger.error(result['error_message'])
         return None
 
     try:
@@ -46,22 +58,26 @@ class ResPartner(models.Model):
     partner_longitude = fields.Float(string='Geo Longitude', digits=(16, 5))
     date_localization = fields.Date(string='Geolocation Date')
 
+    @classmethod
+    def _geo_localize(cls, apikey, street='', zip='', city='', state='', country=''):
+        search = geo_query_address(street=street, zip=zip, city=city, state=state, country=country)
+        result = geo_find(search, apikey)
+        if result is None:
+            search = geo_query_address(city=city, state=state, country=country)
+            result = geo_find(search, apikey)
+        return result
+
     @api.multi
     def geo_localize(self):
         # We need country names in English below
+        apikey = self.env['ir.config_parameter'].sudo().get_param('google.api_key_geocode')
         for partner in self.with_context(lang='en_US'):
-            result = geo_find(geo_query_address(street=partner.street,
-                                                zip=partner.zip,
-                                                city=partner.city,
-                                                state=partner.state_id.name,
-                                                country=partner.country_id.name))
-            if result is None:
-                result = geo_find(geo_query_address(
-                    city=partner.city,
-                    state=partner.state_id.name,
-                    country=partner.country_id.name
-                ))
-
+            result = partner._geo_localize(apikey,
+                                           partner.street,
+                                           partner.zip,
+                                           partner.city,
+                                           partner.state_id.name,
+                                           partner.country_id.name)
             if result:
                 partner.write({
                     'partner_latitude': result[0],
diff --git a/addons/website_crm_partner_assign/models/crm_lead.py b/addons/website_crm_partner_assign/models/crm_lead.py
index 3e7651bbb2a..a927cb37e12 100644
--- a/addons/website_crm_partner_assign/models/crm_lead.py
+++ b/addons/website_crm_partner_assign/models/crm_lead.py
@@ -88,19 +88,10 @@ class CrmLead(models.Model):
             if lead.partner_latitude and lead.partner_longitude:
                 continue
             if lead.country_id:
-                result = geo_find(geo_query_address(street=lead.street,
-                                                    zip=lead.zip,
-                                                    city=lead.city,
-                                                    state=lead.state_id.name,
-                                                    country=lead.country_id.name))
-
-                if result is None:
-                    result = geo_find(geo_query_address(
-                        city=lead.city,
-                        state=lead.state_id.name,
-                        country=lead.country_id.name
-                    ))
-
+                apikey = self.env['ir.config_parameter'].sudo().get_param('google.api_key_geocode')
+                result = self.env['res.partner']._geo_localize(apikey,
+                                                               lead.street, lead.zip, lead.city,
+                                                               lead.state_id.name, lead.country_id.name)
                 if result:
                     lead.write({
                         'partner_latitude': result[0],
diff --git a/addons/website_crm_partner_assign/tests/test_partner_assign.py b/addons/website_crm_partner_assign/tests/test_partner_assign.py
index 6bf5e00af76..b3249fd3d7c 100644
--- a/addons/website_crm_partner_assign/tests/test_partner_assign.py
+++ b/addons/website_crm_partner_assign/tests/test_partner_assign.py
@@ -11,7 +11,7 @@ class TestPartnerAssign(TransactionCase):
     def setUp(self):
         super(TestPartnerAssign, self).setUp()
 
-        def geo_find(addr):
+        def geo_find(addr, apikey):
             return {
                 'Wavre, Belgium': (50.7158956, 4.6128075),
                 'Cannon Hill Park, B46 3AG Birmingham, United Kingdom': (52.45216, -1.898578),