diff --git a/addons/sale_quotation_builder/views/sale_portal_templates.xml b/addons/sale_quotation_builder/views/sale_portal_templates.xml
index 2b3bbe19ce4..4c5b2f6dc95 100644
--- a/addons/sale_quotation_builder/views/sale_portal_templates.xml
+++ b/addons/sale_quotation_builder/views/sale_portal_templates.xml
@@ -83,11 +83,13 @@
     </template>
 
     <template id="brand_promotion" inherit_id="website.brand_promotion">
-        <xpath expr="//div[hasclass('o_brand_promotion')]" position="replace">
-            <div class="o_brand_promotion">
-                Powered by <a target="_blank" class="badge badge-danger" href="http://www.odoo.com/page/website-builder">Odoo</a>,
-                an awesome <a target="_blank" href="http://www.odoo.com/page/crm">Open Source CRM</a>.
-            </div>
+        <xpath expr="//t[@t-call='web.brand_promotion_message']" position="replace">
+            <t t-call="web.brand_promotion_message">
+                <t t-set="_message">
+                    An awesome <a target="_blank" href="https://www.odoo.com/page/crm?utm_source=db&amp;utm_medium=portal">Open Source CRM</a>
+                </t>
+                <t t-set="_utm_medium">portal</t>
+            </t>
         </xpath>
     </template>
 
diff --git a/addons/web/static/src/img/odoo_logo_tiny.png b/addons/web/static/src/img/odoo_logo_tiny.png
new file mode 100644
index 00000000000..9fd3895e662
Binary files /dev/null and b/addons/web/static/src/img/odoo_logo_tiny.png differ
diff --git a/addons/web/views/webclient_templates.xml b/addons/web/views/webclient_templates.xml
index 51aa1423584..1ed2df632f2 100644
--- a/addons/web/views/webclient_templates.xml
+++ b/addons/web/views/webclient_templates.xml
@@ -478,9 +478,25 @@
         </xpath>
     </template>
 
+    <template id="brand_promotion_message" name="Brand Promotion Message">
+        <t t-set="odoo_logo">
+            <a target="_blank"
+                t-attf-href="http://www.odoo.com?utm_source=db&amp;utm_medium=#{_utm_medium}"
+                class="badge badge-light">
+                <img alt="Odoo"
+                        src="/web/static/src/img/odoo_logo_tiny.png"
+                        style="height: 1em; vertical-align: baseline;"/>
+            </a>
+        </t>
+        <t t-set="final_message">Powered by %s%s</t>
+        <t t-raw="final_message % (odoo_logo, _message and ('- %s' % _message) or '')"/>
+    </template>
     <template id="brand_promotion" name="Brand Promotion">
         <div class="o_brand_promotion">
-            Powered by <a target="_blank" href="http://www.odoo.com?utm_source=db&amp;utm_medium=portal">Odoo</a>
+            <t t-call="web.brand_promotion_message">
+                <t t-set="_message"></t>
+                <t t-set="_utm_medium">portal</t>
+            </t>
         </div>
     </template>
 
diff --git a/addons/website/views/website_templates.xml b/addons/website/views/website_templates.xml
index 3b9979c712b..566a4ad8244 100644
--- a/addons/website/views/website_templates.xml
+++ b/addons/website/views/website_templates.xml
@@ -291,11 +291,13 @@
 </template>
 
 <template id="brand_promotion" inherit_id="web.brand_promotion" name="Brand Promotion">
-    <xpath expr="//div[hasclass('o_brand_promotion')]" position="replace">
-        <div class="o_brand_promotion">
-            Create a <a target="_blank" href="http://www.odoo.com/page/website-builder?utm_source=db&amp;utm_medium=website">free website</a> with
-            <a target="_blank" class="badge badge-danger" href="http://www.odoo.com/page/website-builder?utm_source=db&amp;utm_medium=website">Odoo</a>
-        </div>
+    <xpath expr="//t[@t-call='web.brand_promotion_message']" position="replace">
+        <t t-call="web.brand_promotion_message">
+            <t t-set="_message">
+                Create a <a target="_blank" href="http://www.odoo.com/page/website-builder?utm_source=db&amp;utm_medium=website">free website</a>
+            </t>
+            <t t-set="_utm_medium">website</t>
+        </t>
     </xpath>
 </template>
 
diff --git a/addons/website_event/views/event_templates.xml b/addons/website_event/views/event_templates.xml
index c040583e697..791ea18f465 100644
--- a/addons/website_event/views/event_templates.xml
+++ b/addons/website_event/views/event_templates.xml
@@ -718,16 +718,6 @@
     </t>
 </template>
 
-<template id="website_event.brand_promotion" inherit_id="website.brand_promotion">
-    <xpath expr="//div[hasclass('o_brand_promotion')]" position="replace">
-        <div class="o_brand_promotion">
-            Powered by <a target="_blank" class="badge badge-danger" href="http://www.odoo.com/page/website-builder?utm_source=db&amp;utm_medium=website">Odoo</a>.
-            Try the <a target="_blank" href="http://www.odoo.com/page/website-builder?utm_source=db&amp;utm_medium=website">open source website builder</a>.
-        </div>
-    </xpath>
-</template>
-
-
 <!-- User Navbar -->
 <template id="user_navbar_inherit_website_event" inherit_id="website.user_navbar">
     <xpath expr="//div[@id='o_new_content_menu_choices']//div[@name='module_website_event']" position="attributes">
diff --git a/addons/website_sale/views/templates.xml b/addons/website_sale/views/templates.xml
index ae50d527f21..083b07426df 100644
--- a/addons/website_sale/views/templates.xml
+++ b/addons/website_sale/views/templates.xml
@@ -1644,11 +1644,13 @@
     </template>
 
     <template id="website_sale.brand_promotion" inherit_id="website.brand_promotion">
-        <xpath expr="//div[hasclass('o_brand_promotion')]" position="replace">
-            <div class="o_brand_promotion">
-                Powered by <a target="_blank" class="badge badge-danger" href="http://www.odoo.com/page/website-builder?utm_source=db&amp;utm_medium=website">Odoo</a>,
-                the #1 <a target="_blank" href="http://www.odoo.com/page/e-commerce?utm_source=db&amp;utm_medium=website">Open Source eCommerce</a>.
-            </div>
+        <xpath expr="//t[@t-call='web.brand_promotion_message']" position="replace">
+            <t t-call="web.brand_promotion_message">
+                <t t-set="_message">
+                    The #1 <a target="_blank" href="http://www.odoo.com/page/e-commerce?utm_source=db&amp;utm_medium=website">Open Source eCommerce</a>
+                </t>
+                <t t-set="_utm_medium">website</t>
+            </t>
         </xpath>
     </template>