diff --git a/addons/coupon/data/coupon_email_data.xml b/addons/coupon/data/coupon_email_data.xml
index 0c399000b35..d28e2f80947 100644
--- a/addons/coupon/data/coupon_email_data.xml
+++ b/addons/coupon/data/coupon_email_data.xml
@@ -6,7 +6,7 @@
Your reward coupon from ${object.program_id.company_id.name}
${object.program_id.company_id.email | safe}
- ${object.partner_id.id}
+ ${object.order_id.partner_id.id or object.partner_id.id}