diff --git a/addons/website_sale/models/product.py b/addons/website_sale/models/product.py
index e5bf6ca82f4..a0909186eec 100644
--- a/addons/website_sale/models/product.py
+++ b/addons/website_sale/models/product.py
@@ -448,6 +448,13 @@ class Product(models.Model):
             res['url'] = self.website_url
         return res
 
+    @api.multi
+    def open_website_url(self):
+        self.ensure_one()
+        res = self.product_tmpl_id.open_website_url()
+        res['url'] = self.website_url
+        return res
+
     @api.multi
     def _get_images(self):
         """Return a list of records implementing `image.mixin` to