diff --git a/addons/web/static/src/css/base.css b/addons/web/static/src/css/base.css
index ac04fb4d1e1..e0a10073a53 100644
--- a/addons/web/static/src/css/base.css
+++ b/addons/web/static/src/css/base.css
@@ -1808,15 +1808,21 @@
   margin: 0 0 0 4px;
   padding: 0;
 }
-.openerp .oe_view_nocontent > img {
-  float: left;
-  margin: 1.5em;
-}
-.openerp .oe_view_nocontent > div {
-  overflow: hidden;
-  padding: 35px 0px 0px 0px;
-  max-width: 700px;
+.openerp .oe_view_nocontent {
+  padding-left: 15px;
+  margin-top: 0;
+  color: #777777;
   font-size: 125%;
+  max-width: 700px;
+}
+.openerp .oe_view_nocontent .oe_view_nocontent_create {
+  background: transparent url(/web/static/src/img/view_empty_arrow.png) no-repeat 0 0;
+  padding-top: 35px;
+  min-height: 35px;
+  color: #4c4c4c;
+}
+.openerp .oe_view_nocontent > p {
+  padding-left: 95px;
 }
 .openerp .oe_formview {
   background: white;
diff --git a/addons/web/static/src/css/base.sass b/addons/web/static/src/css/base.sass
index 2698787c5a3..210c4cb16b6 100644
--- a/addons/web/static/src/css/base.sass
+++ b/addons/web/static/src/css/base.sass
@@ -1400,15 +1400,18 @@ $sheet-max-width: 860px
     // }}}
     // Views Common {{{
     .oe_view_nocontent
-        > img
-            float: left
-            margin: 1.5em
-        > div
-            // don't encroach on my arrow
-            overflow: hidden
-            padding: 35px 0px 0px 0px
-            max-width: 700px
-            font-size: 125%
+        padding-left: 15px
+        margin-top: 0
+        color: #777777
+        font-size: 125%
+        max-width: 700px
+        .oe_view_nocontent_create
+            background: transparent url(/web/static/src/img/view_empty_arrow.png) no-repeat 0 0
+            padding-top: 35px
+            min-height: 35px
+            color: #4c4c4c
+        > p
+            padding-left: 95px
     // }}}
     // FormView.base and dynamic tags {{{
     .oe_formview
diff --git a/addons/web/static/src/img/view_empty_arrow.png b/addons/web/static/src/img/view_empty_arrow.png
index b0b1372adfd..ef8f3c820d7 100644
Binary files a/addons/web/static/src/img/view_empty_arrow.png and b/addons/web/static/src/img/view_empty_arrow.png differ
diff --git a/addons/web/static/src/js/view_list.js b/addons/web/static/src/js/view_list.js
index 9c7bf88db1a..93b3a245ec3 100644
--- a/addons/web/static/src/js/view_list.js
+++ b/addons/web/static/src/js/view_list.js
@@ -880,9 +880,7 @@ instance.web.ListView = instance.web.View.extend( /** @lends instance.web.ListVi
         }
         this.$element.find('table:first').hide();
         this.$element.prepend(
-            $('<div class="oe_view_nocontent">')
-                .append($('<img>', { src: '/web/static/src/img/view_empty_arrow.png' }))
-                .append($('<div>').html(this.options.action.help))
+            $('<div class="oe_view_nocontent">').html(this.options.action.help)
         );
     }
 });
diff --git a/addons/web_kanban/static/src/js/kanban.js b/addons/web_kanban/static/src/js/kanban.js
index 83c8078231b..7bec7245286 100644
--- a/addons/web_kanban/static/src/js/kanban.js
+++ b/addons/web_kanban/static/src/js/kanban.js
@@ -332,9 +332,7 @@ instance.web_kanban.KanbanView = instance.web.View.extend({
         }
         this.$element.find('.oe_view_nocontent').remove();
         this.$element.prepend(
-            $('<div class="oe_view_nocontent">')
-                .append($('<img>', { src: '/web/static/src/img/view_empty_arrow.png' }))
-                .append($('<div>').html(this.options.action.help))
+            $('<div class="oe_view_nocontent">').html(this.options.action.help)
         );
     }
 });