diff --git a/addons/sale_product_configurator/static/src/js/product_configurator_modal.js b/addons/sale_product_configurator/static/src/js/product_configurator_modal.js
index 25835e1c539..da3ac1d8494 100644
--- a/addons/sale_product_configurator/static/src/js/product_configurator_modal.js
+++ b/addons/sale_product_configurator/static/src/js/product_configurator_modal.js
@@ -6,7 +6,6 @@ var Dialog = require('web.Dialog');
 var ServicesMixin = require('web.ServicesMixin');
 var VariantMixin = require('sale.VariantMixin');
 
-var productNameMap = {};
 var optionalProductsMap = {};
 
 var OptionalProductsModal = Dialog.extend(ServicesMixin, VariantMixin, {
@@ -63,7 +62,6 @@ var OptionalProductsModal = Dialog.extend(ServicesMixin, VariantMixin, {
         this._productImageField = 'image_medium';
 
         // reset any previously populated properties maps
-        productNameMap = {};
         optionalProductsMap = {};
 
         this._opened.then(function () {
@@ -303,11 +301,6 @@ var OptionalProductsModal = Dialog.extend(ServicesMixin, VariantMixin, {
         $parent.find('.td-qty').addClass('text-center');
         $parent.find('.td-qty').append($parent.find('.optional_product_quantity'));
 
-        // change product name to display_name (containing attribute values) when it's added to cart
-        // the "simple" name is kept into a map to revert to it if the product is removed from the cart
-        productNameMap[productTemplateId] = $parent.find(".product-name").html();
-        $parent.find(".product-name").html($parent.find(".product_display_name").val());
-
         var productCustomVariantValues = self.getCustomVariantValues($parent);
         var noVariantAttributeValues = self.getNoVariantAttributeValues($parent);
         if (productCustomVariantValues || noVariantAttributeValues) {
@@ -408,10 +401,6 @@ var OptionalProductsModal = Dialog.extend(ServicesMixin, VariantMixin, {
         var $select_options_text = $modal.find('.o_select_options');
         $select_options_text.show();
 
-        // revert back to original product name and clean the entry
-        $parent.find(".product-name").html(productNameMap[productTemplateId]);
-        delete productNameMap[productTemplateId];
-
         this._removeOptionOption($modal, productTemplateId);
 
         $modal.find('tr:last').after($parent);
diff --git a/addons/sale_product_configurator/views/templates.xml b/addons/sale_product_configurator/views/templates.xml
index 092471a3820..ba03bbb30d1 100644
--- a/addons/sale_product_configurator/views/templates.xml
+++ b/addons/sale_product_configurator/views/templates.xml
@@ -165,13 +165,12 @@
                     <td class="td-img">
                         <input type="hidden" class="product_template_id" t-att-value="product.id"/>
                         <input type="hidden" class="product_id" t-attf-name="optional-product-#{product.id}" t-att-value="product_variant.id"/>
-                        <input type="hidden" class="product_display_name" t-attf-name="optional-productname-#{product.id}" t-att-value="combination_info['display_name']"/>
                         <img t-if="product_variant" t-att-src="'/web/image/product.product/%s/image_medium' % product_variant.id"  class="variant_image" alt="Product Image"/>
                         <img t-else="" t-att-src="'/web/image/product.template/%s/image_medium' % product.id"  class="variant_image" alt="Product Image"/>
                     </td>
                     <td class='td-product_name' colspan="2">
                         <div class="float-left">
-                            <strong class="product-name" t-esc="combination_info['display_name']"/>
+                            <strong class="product-name product_display_name" t-esc="combination_info['display_name']"/>
                             <div class="text-muted small" t-field="product.description_sale"/>
                         </div>
                         <div class="float-right">