diff --git a/addons/website_sale/views/templates.xml b/addons/website_sale/views/templates.xml
index 000b79cfa0d..8793974b981 100644
--- a/addons/website_sale/views/templates.xml
+++ b/addons/website_sale/views/templates.xml
@@ -199,7 +199,7 @@
                     <t t-set="bg_color" t-value="td_product['ribbon']['bg_color'] or ''"/>
                     <t t-set="text_color" t-value="td_product['ribbon']['text_color']"/>
                     <t t-set="bg_class" t-value="td_product['ribbon']['html_class']"/>
-                    <span t-attf-class="o_ribbon o_not_editable #{bg_class}" t-attf-style="#{text_color and ('color: %s; ' % text_color)}#{bg_color and 'background-color:' + bg_color}" t-field="product.website_ribbon_id.html"/>
+                    <span t-attf-class="o_ribbon o_not_editable #{bg_class}" t-attf-style="#{text_color and ('color: %s; ' % text_color)}#{bg_color and 'background-color:' + bg_color}" t-out="td_product['ribbon']['html'] or ''"/>
                 </a>
             </div>
             <div class="o_wsale_product_information position-relative d-flex flex-column flex-grow-1 flex-shrink-1">