diff --git a/addons/website/static/src/client_actions/configurator/configurator.js b/addons/website/static/src/client_actions/configurator/configurator.js
index a7e58f90d20..3360347f75f 100644
--- a/addons/website/static/src/client_actions/configurator/configurator.js
+++ b/addons/website/static/src/client_actions/configurator/configurator.js
@@ -334,7 +334,7 @@ class ApplyConfiguratorScreen extends Component {
             const data = {
                 'selected_features': selectedFeatures,
                 'industry_id': this.state.selectedIndustry.id,
-                'industry_name': this.state.selectedIndustry.label,
+                'industry_name': this.state.selectedIndustry.label.toLowerCase(),
                 'selected_palette': selectedPalette,
                 'theme_name': themeName,
                 'website_purpose': WEBSITE_PURPOSES[