diff --git a/addons/pad/pad.py b/addons/pad/pad.py
index 0199368327a..711bbd46fc5 100644
--- a/addons/pad/pad.py
+++ b/addons/pad/pad.py
@@ -91,7 +91,24 @@ class pad_common(osv.osv_memory):
 
     def create(self, cr, uid, vals, context=None):
         self._set_pad_value(cr, uid, vals, context)
-        return super(pad_common, self).create(cr, uid, vals, context=context)
+        res = super(pad_common, self).create(cr, uid, vals, context=context)
+
+        # In case the pad is created programmatically, the content is not filled in yet since it is
+        # normally initialized by the JS layer
+        pad_urls = {}
+        for k, field in self._fields.iteritems():
+            if hasattr(field, 'pad_content_field') and k not in vals:
+                ctx = dict(context or {})
+                ctx.update({
+                    'model': self._name,
+                    'field_name': k,
+                    'object_id': res,
+                })
+                pad = self.pad_generate_url(cr, uid, ctx)
+                pad_urls[k] = pad.get('url')
+        if pad_urls:
+            self.write(cr, uid, res, pad_urls, context=context)
+        return res
 
     # Set the pad content in vals
     def _set_pad_value(self, cr, uid, vals, context=None):