diff --git a/addons/sale_coupon/report/sale_coupon_report_templates.xml b/addons/sale_coupon/report/sale_coupon_report_templates.xml
index ad1076a6dc7..e7783e28e7d 100644
--- a/addons/sale_coupon/report/sale_coupon_report_templates.xml
+++ b/addons/sale_coupon/report/sale_coupon_report_templates.xml
@@ -11,44 +11,48 @@
                                     Congratulations
                                     <t t-esc="o.partner_id.name"/>,
                                 </h4>
-                                <t t-set="text">OFF ON YOUR NEXT ORDER !</t>
+                                <t t-set="text">on your next order</t>
+                                <h4>Here is your reward from <t t-esc="o.program_id.company_id.name"/>.</h4>
                                 <t t-if="o.program_id.reward_type == 'discount'">
-                                    <h1 t-if="o.program_id.discount_type == 'fixed_amount'" class="text-success">
+                                    <t t-set="trans_text">off %s</t>
+                                    <t t-set="text" t-value="trans_text % text"/>
+                                    <h1 t-if="o.program_id.discount_type == 'fixed_amount'" style="font-size: 55px; color: #875A7B">
                                         <strong><span t-field="o.program_id.discount_fixed_amount" t-options='{"widget": "monetary", "display_currency": o.program_id.currency_id}'/></strong>
                                     </h1>
-                                    <h1 t-if="o.program_id.discount_type == 'percentage'" class="text-success">
-                                        <strong><span t-field="o.program_id.discount_percentage"/>%</strong>
+                                    <h1 t-if="o.program_id.discount_type == 'percentage'" style="font-size: 55px; color: #875A7B">
+                                        <strong><span t-field="o.program_id.discount_percentage"/> %</strong>
                                     </h1>
                                     <t t-if="o.program_id.discount_apply_on == 'specific_products'">
                                         <t t-if="len(o.program_id.discount_specific_product_ids) > 1">
-                                            <t t-set="text">OFF ON SOME PRODUCTS*</t>
+                                            <t t-set="text">off on some products*</t>
                                             <t t-set="display_specific_products" t-value="True"/>
                                         </t>
                                         <t t-else="">
-                                            <t t-set="trans_text">OFF ON %s</t>
-                                            <t t-set="text" t-value="trans_text % o.program_id.discount_specific_product_ids.name.upper()"/>
+                                            <t t-set="trans_text">off on %s</t>                                            
+                                            <t t-set="text" t-value="trans_text % o.program_id.discount_specific_product_ids.name"/>
                                         </t>
                                     </t>
                                     <t t-if="o.program_id.discount_apply_on == 'cheapest_product'">
-                                        <t t-set="text">OFF ON THE CHEAPEST PRODUCT</t>
+                                        <t t-set="text">off on the cheapest product</t>
                                     </t>
                                 </t>
                                 <t t-if="o.program_id.reward_type == 'product'">
-                                    <t t-set="trans_text">GET %s FREE %s ON YOUR NEXT ORDER !</t>
-                                    <t t-set="text" t-value="trans_text % (o.program_id.reward_product_quantity, o.program_id.reward_product_id.name.upper())"/>
+                                    <strong style="font-size: 55px; color: #875A7B">
+                                        <t t-esc="'get %s free %s' % (o.program_id.reward_product_quantity, o.program_id.reward_product_id.name)"/>
+                                    </strong>
                                 </t>
                                 <t t-if="o.program_id.reward_type == 'free_shipping'">
-                                    <t t-set="text">GET FREE SHIPPING ON YOUR NEXT ORDER !</t>
+                                    <strong style="font-size: 55px; color: #875A7B">get free shipping</strong>
                                 </t>
-                                <h3 t-esc="text"/>
-                                <h3 t-if="o.expiration_date">
+                                <h1 class="font-weight-bold" style="font-size: 34px" t-esc="text"/>
+                                <br/>
+                                <h4 t-if="o.expiration_date">
                                     Use this promo code before
-                                    <strong t-field="o.expiration_date" t-options='{"format": "d MMMM y"}'/>
-                                </h3>
-                                <h3>
-                                    CODE:
-                                    <strong class="bg-success" t-esc="o.code"></strong>
-                                </h3>
+                                    <span t-field="o.expiration_date" t-options='{"format": "yyyy-MM-d"}'/>
+                                </h4>
+                                <h2 class="mt32">
+                                    <strong class="bg-light" t-esc="o.code" style="padding: 20px 10px;"></strong>
+                                </h2>
                                 <h4 t-if="o.program_id.rule_min_quantity > 1">
                                     <span>Minimum purchase of</span>
                                     <strong t-esc="o.program_id.rule_min_quantity"/> <span>products</span>
@@ -59,15 +63,17 @@
                                 </h4>
                                 <p t-if="display_specific_products">
                                     <small>
-                                        *Valid for following products: <t t-esc="', '.join(o.program_id.discount_specific_product_ids.mapped('name')).upper()"/>
+                                        *Valid for following products: <t t-esc="', '.join(o.program_id.discount_specific_product_ids.mapped('name'))"/>
                                     </small>
                                 </p>
                                 <br/>
                                 <img alt="Barcode" t-att-src="'/report/barcode/Code128/%s' % o.code"/>
+                                <br/><br/>
+                                <h4>Thank you,</h4>
                                 <br/>
-                                <div class="mt64">
+                                <div class="mt32">
                                     <div class="text-center">
-                                    <img alt="Logo" t-att-src="'/logo?company=%d' % (o.program_id.company_id)" t-att-alt="'%s' % (o.program_id.company_id.name)" style="border:0px solid transparent; height: 50; width: 200px;" height="50"/>
+                                        <img alt="Logo" t-att-src="'/logo?company=%d' % (o.program_id.company_id)" t-att-alt="'%s' % (o.program_id.company_id.name)" style="border:0px solid transparent; height: 50; width: 200px;" height="50"/>
                                     </div>
                                 </div>
                                 <div>