diff --git a/addons/website_sale/views/website_sale.xml b/addons/website_sale/views/website_sale.xml
index 97dabcb1c79..2c4fd193715 100644
--- a/addons/website_sale/views/website_sale.xml
+++ b/addons/website_sale/views/website_sale.xml
@@ -292,7 +292,6 @@
 
                           <div class="product_price mt16" t-if="product.product_variant_ids">
                               <h4>
-                                  <b><span class="oe_price" t-esc="product.product_variant_ids[0].price" /> €</b>
                                   <t t-if="product.product_variant_ids[0].lst_price != product.product_variant_ids[0].price">
                                   <span class="text-danger" style="text-decoration: line-through;"
                                     t-field="product.product_variant_ids[0].lst_price"