diff --git a/addons/procurement/procurement.py b/addons/procurement/procurement.py
index 2263a441363..0e6b5440a9b 100644
--- a/addons/procurement/procurement.py
+++ b/addons/procurement/procurement.py
@@ -325,7 +325,7 @@ class procurement_order(osv.osv):
         for procurement in self.browse(cr, uid, ids, context=context):
             if procurement.product_qty <= 0.00:
                 raise osv.except_osv(_('Data Insufficient !'),
-                    _('Please check the quantity in procurement order(s), it should not be 0 or less!'))
+                    _('Please check the quantity in procurement order(s) for the product "%s", it should not be 0 or less!' % procurement.product_id.name))
             if procurement.product_id.type in ('product', 'consu'):
                 if not procurement.move_id:
                     source = procurement.location_id.id