diff --git a/addons/web_editor/static/src/js/wysiwyg/wysiwyg.js b/addons/web_editor/static/src/js/wysiwyg/wysiwyg.js
index f17200bb03f..2187c607e7c 100644
--- a/addons/web_editor/static/src/js/wysiwyg/wysiwyg.js
+++ b/addons/web_editor/static/src/js/wysiwyg/wysiwyg.js
@@ -202,7 +202,7 @@ const Wysiwyg = Widget.extend({
             commands: powerboxOptions.commands,
             categories: powerboxOptions.categories,
             plugins: options.editorPlugins,
-            direction: localization.direction || 'ltr',
+            direction: options.direction || localization.direction || 'ltr',
             collaborationClientAvatarUrl: `${browser.location.origin}/web/image?model=res.users&field=avatar_128&id=${this.getSession().uid}`,
         }, editorCollaborationOptions));
 
diff --git a/addons/website/static/src/components/wysiwyg_adapter/wysiwyg_adapter.js b/addons/website/static/src/components/wysiwyg_adapter/wysiwyg_adapter.js
index e5cd7397bf7..ca075adcc68 100644
--- a/addons/website/static/src/components/wysiwyg_adapter/wysiwyg_adapter.js
+++ b/addons/website/static/src/components/wysiwyg_adapter/wysiwyg_adapter.js
@@ -279,6 +279,7 @@ export class WysiwygAdapterComponent extends ComponentAdapter {
             showEmptyElementHint: false,
             getReadOnlyAreas: this._getReadOnlyAreas.bind(this),
             getUnremovableElements: this._getUnremovableElements.bind(this),
+            direction: this.websiteService.currentWebsite.metadata.direction,
             ...this.props.wysiwygOptions,
         };
     }
diff --git a/addons/website/static/src/services/website_service.js b/addons/website/static/src/services/website_service.js
index 5c78065b03c..764cfa43dfc 100644
--- a/addons/website/static/src/services/website_service.js
+++ b/addons/website/static/src/services/website_service.js
@@ -126,6 +126,7 @@ export const websiteService = {
                         editable: !!document.getElementById('wrapwrap'),
                         viewXmlid: viewXmlid,
                         lang: document.documentElement.getAttribute('lang').replace('-', '_'),
+                        direction: document.documentElement.querySelector('#wrapwrap.o_rtl') ? 'rtl' : 'ltr',
                     };
                 }
                 contentWindow = document.defaultView;