diff --git a/addons/website_sale/static/src/js/website_sale.editor.js b/addons/website_sale/static/src/js/website_sale.editor.js
index ae8f6cff0fa..05d0d454c03 100644
--- a/addons/website_sale/static/src/js/website_sale.editor.js
+++ b/addons/website_sale/static/src/js/website_sale.editor.js
@@ -230,15 +230,16 @@ options.registry.WebsiteSaleGridLayout = options.Class.extend({
      * @see this.selectClass for params
      */
     setPpg: function (previewMode, widgetValue, params) {
+        const PPG_LIMIT = 10000;
         const ppg = parseInt(widgetValue);
         if (!ppg || ppg < 1) {
             return false;
         }
-        this.ppg = ppg;
+        this.ppg = Math.min(ppg, PPG_LIMIT);
         return this._rpc({
             route: '/shop/config/website',
             params: {
-                'shop_ppg': ppg,
+                'shop_ppg': this.ppg,
             },
         });
     },