diff --git a/addons/product/models/product_attribute_value.py b/addons/product/models/product_attribute_value.py
index b6804793095..fcf5f9011e4 100644
--- a/addons/product/models/product_attribute_value.py
+++ b/addons/product/models/product_attribute_value.py
@@ -44,6 +44,12 @@ class ProductAttributeValue(models.Model):
             " to display the color if the attribute type is 'Color'.")
     display_type = fields.Selection(related='attribute_id.display_type')
     color = fields.Integer(string="Color Index", default=_get_default_color)
+    image = fields.Image(
+        string="Image",
+        help="You can upload an image that will be used as the color of the attribute value.",
+        max_width=70,
+        max_height=70,
+    )
 
     _sql_constraints = [
         ('value_company_uniq',
diff --git a/addons/product/models/product_template_attribute_value.py b/addons/product/models/product_template_attribute_value.py
index 445d8e32d0f..5e7bd6b6489 100644
--- a/addons/product/models/product_template_attribute_value.py
+++ b/addons/product/models/product_template_attribute_value.py
@@ -60,6 +60,7 @@ class ProductTemplateAttributeValue(models.Model):
     is_custom = fields.Boolean(related='product_attribute_value_id.is_custom')
     display_type = fields.Selection(related='product_attribute_value_id.display_type')
     color = fields.Integer(string="Color", default=_get_default_color)
+    image = fields.Image(related='product_attribute_value_id.image')
 
     _sql_constraints = [
         ('attribute_value_unique',
diff --git a/addons/product/views/product_attribute_views.xml b/addons/product/views/product_attribute_views.xml
index 11703518fdf..1835d3300e2 100644
--- a/addons/product/views/product_attribute_views.xml
+++ b/addons/product/views/product_attribute_views.xml
@@ -46,7 +46,12 @@
                                 <field name="name"/>
                                 <field name="display_type" column_invisible="True"/>
                                 <field name="is_custom" groups="product.group_product_variant" column_invisible="parent.display_type == 'multi'"/>
-                                <field name="html_color" column_invisible="parent.display_type != 'color'" widget="color"/>
+                                <field name="html_color" column_invisible="parent.display_type != 'color'" invisible="image" widget="color"/>
+                                <field name="image"
+                                       class="oe_avatar text-start float-none"
+                                       column_invisible="parent.display_type != 'color'"
+                                       options="{'size': [70, 70]}"
+                                       widget="image"/>
                                 <field name="default_extra_price"/>
                             </tree>
                         </field>
@@ -95,7 +100,8 @@
                 <field name="attribute_id" optional="hide"/>
                 <field name="name"/>
                 <field name="display_type" optional="hide"/>
-                <field name="html_color" invisible="display_type != 'color'" widget="color"/>
+                <field name="html_color" invisible="display_type != 'color' or image" widget="color"/>
+                <field name="image" invisible="display_type != 'color'" widget="image" options="{'size': [70, 70]}"/>
                 <field name="ptav_active" optional="hide"/>
                 <field name="price_extra" widget="monetary" options="{'field_digits': True}"/>
                 <field name="currency_id" column_invisible="True"/>
@@ -113,7 +119,8 @@
                         <field name="ptav_active" readonly="1" invisible="ptav_active"/>
                         <field name="name"/>
                         <field name="display_type" invisible="1"/>
-                        <field name="html_color" invisible="display_type != 'color'"/>
+                        <field name="html_color" invisible="display_type != 'color' or image"/>
+                        <field name="image" invisible="display_type != 'color' or not image" widget="image" options="{'size': [70, 70]}"/>
                         <field name="price_extra" widget="monetary" options="{'field_digits': True}"/>
                         <field name="currency_id" invisible="1"/>
                         <field name="exclude_for" widget="one2many" mode="tree">
diff --git a/addons/sale_product_configurator/controllers/main.py b/addons/sale_product_configurator/controllers/main.py
index cca3513900f..003b064eaa6 100644
--- a/addons/sale_product_configurator/controllers/main.py
+++ b/addons/sale_product_configurator/controllers/main.py
@@ -236,6 +236,7 @@ class ProductConfiguratorController(Controller):
                         'name': str,
                         'price_extra': float,
                         'html_color': str|False,
+                        'image': str|False,
                         'is_custom': bool
                     }],
                     'selected_attribute_id': int,
@@ -270,7 +271,7 @@ class ProductConfiguratorController(Controller):
                 attribute=dict(**ptal.attribute_id.read(['id', 'name', 'display_type'])[0]),
                 attribute_values=[
                     dict(
-                        **ptav.read(['name', 'html_color', 'is_custom'])[0],
+                        **ptav.read(['name', 'html_color', 'image', 'is_custom'])[0],
                         price_extra=ptav.currency_id._convert(
                             ptav.price_extra,
                             currency,
diff --git a/addons/sale_product_configurator/static/src/js/product_template_attribute_line/product_template_attribute_line.js b/addons/sale_product_configurator/static/src/js/product_template_attribute_line/product_template_attribute_line.js
index adc1f271b52..ca2cff0a672 100644
--- a/addons/sale_product_configurator/static/src/js/product_template_attribute_line/product_template_attribute_line.js
+++ b/addons/sale_product_configurator/static/src/js/product_template_attribute_line/product_template_attribute_line.js
@@ -29,6 +29,7 @@ export class ProductTemplateAttributeLine extends Component {
                     id: Number,
                     name: String,
                     html_color: [Boolean, String], // backend sends 'false' when there is no color
+                    image: [Boolean, String], // backend sends 'false' when there is no image set
                     is_custom: Boolean,
                     price_extra: Number,
                     excluded: { type: Boolean, optional: true },
diff --git a/addons/sale_product_configurator/static/src/js/product_template_attribute_line/product_template_attribute_line.xml b/addons/sale_product_configurator/static/src/js/product_template_attribute_line/product_template_attribute_line.xml
index f15410b2778..93c83f84e11 100644
--- a/addons/sale_product_configurator/static/src/js/product_template_attribute_line/product_template_attribute_line.xml
+++ b/addons/sale_product_configurator/static/src/js/product_template_attribute_line/product_template_attribute_line.xml
@@ -92,9 +92,11 @@
         <ul class="list-inline">
             <li t-foreach="this.props.attribute_values" t-as="ptav" t-key="ptav.id"
                 class="list-inline-item me-1">
+                <t t-set="img_style" t-value="ptav.image ? 'background:url(/web/image/product.template.attribute.value/'+ptav.id+'/image); background-size:cover;' : ''"/>
+                <t t-set="color_style" t-value="ptav.is_custom ? '' : 'background-color:' + ptav.html_color"/>
                 <label
                     t-att-title="ptav.name"
-                    t-attf-style="background-color:#{ptav.is_custom ? '' : ptav.html_color}"
+                    t-attf-style="#{img_style or color_style}"
                     t-att-class="{'o_sale_product_configurator_ptav_color': true,
                                   'active': this.props.selected_attribute_value_ids.includes(ptav.id),
                                   'custom_value': ptav.is_custom,
diff --git a/addons/website_sale/views/templates.xml b/addons/website_sale/views/templates.xml
index 3bf119e6638..d938a9a4747 100644
--- a/addons/website_sale/views/templates.xml
+++ b/addons/website_sale/views/templates.xml
@@ -493,6 +493,27 @@
     <template id="website_sale.products_categories_top" active="True" name="Categories in top-nav"/>
     <template id="website_sale.products_attributes_top" active="False" name="Attributes in top-nav"/>
 
+    <template id="o_wsale_offcanvas_color_attribute" name="Color type attribute in filter">
+        <t t-foreach="a.value_ids" t-as="v">
+            <t t-set="img_style"
+               t-value="'background:url(/web/image/product.attribute.value/%s/image); background-size:cover;' % v.id if v.image else ''"
+            />
+            <t t-set="color_style"
+               t-value="'background: ' + str(v.html_color or v.name if not v.is_custom else '')"
+            />
+            <label t-attf-style="#{img_style or color_style}"
+                   t-attf-class="css_attribute_color mb-1 #{'active' if v.id in attrib_set else ''}"
+            >
+                <input type="checkbox"
+                       name="attrib"
+                       t-att-value="'%s-%s' % (a.id, v.id)"
+                       t-att-checked="'checked' if v.id in attrib_set else None"
+                       t-att-title="v.name"
+                />
+            </label>
+        </t>
+    </template>
+
     <!-- OffCanvas Nav -->
     <template id="website_sale.o_wsale_offcanvas" name="Offcanvas">
         <aside id="o_wsale_offcanvas"
@@ -645,11 +666,7 @@
                                         </div>
                                     </div>
                                     <div t-if="a.display_type == 'color'" class="pt-1 pb-3">
-                                        <t t-foreach="a.value_ids" t-as="v">
-                                            <label t-attf-style="background-color:#{v.html_color or v.name}" t-attf-class="css_attribute_color mb-1 #{'active' if v.id in attrib_set else ''}">
-                                                <input type="checkbox" name="attrib" t-att-value="'%s-%s' % (a.id,v.id)" t-att-checked="'checked' if v.id in attrib_set else None" t-att-title="v.name" />
-                                            </label>
-                                        </t>
+                                        <t t-call="website_sale.o_wsale_offcanvas_color_attribute"/>
                                     </div>
                                 </div>
                             </div>
@@ -870,11 +887,7 @@
                                     </div>
                                 </t>
                                 <div t-if="a.display_type == 'color'" class="mb-3">
-                                    <t t-foreach="a.value_ids" t-as="v">
-                                        <label t-attf-style="background-color:#{v.html_color or v.name}" t-attf-class="css_attribute_color mb-1 #{'active' if v.id in attrib_set else ''}">
-                                            <input type="checkbox" name="attrib" t-att-value="'%s-%s' % (a.id,v.id)" t-att-checked="'checked' if v.id in attrib_set else None" t-att-title="v.name" />
-                                        </label>
-                                    </t>
+                                    <t t-call="website_sale.o_wsale_offcanvas_color_attribute"/>
                                 </div>
                             </div>
                         </div>
diff --git a/addons/website_sale/views/variant_templates.xml b/addons/website_sale/views/variant_templates.xml
index e639ec20cc9..36d219d2fa2 100644
--- a/addons/website_sale/views/variant_templates.xml
+++ b/addons/website_sale/views/variant_templates.xml
@@ -95,9 +95,16 @@
                     <t t-elif="ptal.attribute_id.display_type == 'color'">
                         <ul t-att-data-attribute_id="ptal.attribute_id.id" t-attf-class="list-inline o_wsale_product_attribute #{'d-none' if single_and_custom else ''}">
                             <li t-foreach="ptal.product_template_value_ids._only_active()" t-as="ptav" class="list-inline-item me-1">
-                                <label t-attf-style="background-color:#{ptav.html_color or ptav.product_attribute_value_id.name if not ptav.is_custom else ''}"
-                                    t-attf-class="css_attribute_color #{'active' if ptav in combination else ''} #{'custom_value' if ptav.is_custom else ''} #{'transparent' if (not ptav.is_custom and not ptav.html_color) else ''}">
-                                    <input type="radio"
+                                <t t-set="img_style"
+                                   t-value="'background:url(/web/image/product.template.attribute.value/%s/image); background-size:cover;' % ptav.id if ptav.image else ''"
+                                />
+                                <t t-set="color_style"
+                                   t-value="'background:' + str(ptav.html_color or ptav.name if not ptav.is_custom else '')"
+                                />
+                                <label t-attf-style="#{img_style or color_style}"
+                                       t-attf-class="css_attribute_color #{'active' if ptav in combination else ''} #{'custom_value' if ptav.is_custom else ''} #{'transparent' if (not ptav.is_custom and not ptav.html_color) else ''}"
+                                >
+                                      <input type="radio"
                                         t-attf-class="js_variant_change  #{ptal.attribute_id.create_variant}"
                                         t-att-checked="ptav in combination"
                                         t-att-name="'ptal-%s' % ptal.id"