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+Better manage leads with marketing automation
+Nurture all of your prospects with a personal and targeted message
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+ + Formulate elaborate and advanced marketing campaigns that are centered around your prospects. +
++ Easily create different messages and segment them so that you're sending the right message to the right person at the right time. +
++ Visualize your workflow thanks to detailed diagrams and stay in control of your marketing strategy. +
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+ + Customize your campaigns and define automated actions (e.g. ask a salesperson to call, send an email or set up a reminder) based on triggers (no activity for 20 days, the answer to a promotional email, report of issue, etc.) +
++ Adapt to the buyer's decision journey by sending targeted and personalized emails. Dynamically change email content based on a prospect's score, industry, page visited, job title, or even their position within the sales cycle. +
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+ + Set up lead nurturing campaigns to stay in touch with prospects who are not ready to talk to your sales representatives. Use lead scoring to send meaningful and relevant messages to prospects that are not considered hot enough. As soon as you decide they are “ready for sales”, they will be automatically handed over to the appropriate sales representative, ensuring a high quality pipeline. +
++ Stop relying on guesswork and know exactly which marketing drives produce the best results. Connect your closed deals to their original campaign or message in order to find out what has been the most successful and avoid wasting resources. Get a full overview of all your marketing activities, easily interpret your statistics and analyze the results thanks to a comprehensive dashboard and custom reports. +
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