diff --git a/addons/account/views/account_view.xml b/addons/account/views/account_view.xml
index f6621a6197d..7a5fe0f2e34 100644
--- a/addons/account/views/account_view.xml
+++ b/addons/account/views/account_view.xml
@@ -13,11 +13,7 @@
                    <sheet>
                        <group>
                            <group>
-                             <div class="oe_title oe_inline" colspan="2">
-                                <h1>
-                                  <field name="name" placeholder="name"/>
-                                </h1>
-                             </div>  
+                             <field name="name"/>
                              <field name="code" placeholder="code"/>
                              <field name="user_type_id" widget="selection"/>
                              <field name="tax_ids" widget="many2many_tags"/>
diff --git a/addons/account_asset/views/account_asset_view.xml b/addons/account_asset/views/account_asset_view.xml
index 8f60c4b0b3a..5d0b6460257 100644
--- a/addons/account_asset/views/account_asset_view.xml
+++ b/addons/account_asset/views/account_asset_view.xml
@@ -13,7 +13,7 @@
                     <div class="oe_title oe_inline">
                         <label for="name" class="oe_edit_only"/>
                         <h1>
-                            <field name="name"/>
+                            <field name="name" placeholder="e.g. Computers"/>
                         </h1>
                     </div>
                     <group>
@@ -106,7 +106,7 @@
                     <div class="oe_title">
                         <label for="name" class="oe_edit_only"/>
                         <h1>
-                            <field name="name"/>
+                            <field name="name" placeholder="e.g. Laptop iBook"/>
                         </h1>
                     </div>
                     <group>
diff --git a/addons/account_budget/account_budget_view.xml b/addons/account_budget/account_budget_view.xml
index eafe90c24d8..69ec48578f7 100644
--- a/addons/account_budget/account_budget_view.xml
+++ b/addons/account_budget/account_budget_view.xml
@@ -76,7 +76,7 @@
                         <div class="oe_title">
                             <label for="name" class="oe_edit_only"/>
                             <h1>
-                                <field name="name" attrs="{'readonly':[('state','!=','draft')]}"/>
+                                <field name="name" attrs="{'readonly':[('state','!=','draft')]}" placeholder="Budget Name"/>
                             </h1>
                         </div>
                         <group>
diff --git a/addons/analytic/views/analytic_view.xml b/addons/analytic/views/analytic_view.xml
index d4a2ebe9651..6c9869dbc22 100644
--- a/addons/analytic/views/analytic_view.xml
+++ b/addons/analytic/views/analytic_view.xml
@@ -82,7 +82,7 @@
                         <div class="oe_title">
                             <label for="name"/>
                             <h1>
-                                <field name="name" class="oe_inline"/>
+                                <field name="name" class="oe_inline" placeholder="e.g. Project XYZ"/>
                             </h1>
                         </div>
                         <div name="project"/>
diff --git a/addons/calendar/calendar_view.xml b/addons/calendar/calendar_view.xml
index ecdb7b84c1c..4d17f5c04cc 100644
--- a/addons/calendar/calendar_view.xml
+++ b/addons/calendar/calendar_view.xml
@@ -79,11 +79,12 @@
                             <label for="name"/>
                         </div>
                         <h1>
-                            <field name="name"/>
+                            <field name="name" placeholder="e.g. Business Lunch"/>
                         </h1>
                         <label for="partner_ids" string="Attendees" class="oe_edit_only"/>
                         <h2>
                             <field name="partner_ids" widget="many2manyattendee"
+                                placeholder="Select attendees..."
                                 context="{'force_email':True}"
                                 on_change="onchange_partner_ids(partner_ids)"
                                 class="oe_inline"/>
diff --git a/addons/crm_partner_assign/res_partner_view.xml b/addons/crm_partner_assign/res_partner_view.xml
index ffcc7126ab9..9c1022d7e42 100644
--- a/addons/crm_partner_assign/res_partner_view.xml
+++ b/addons/crm_partner_assign/res_partner_view.xml
@@ -58,7 +58,7 @@
                     <div class="oe_title">
                         <label for="name" class="oe_edit_only"/>
                         <h1>
-                            <field name="name"/>
+                            <field name="name" placeholder="e.g. Gold Partner"/>
                         </h1>
                     </div>
                     <group>
diff --git a/addons/delivery/views/delivery_view.xml b/addons/delivery/views/delivery_view.xml
index 2b6fbae5902..f28c787252c 100644
--- a/addons/delivery/views/delivery_view.xml
+++ b/addons/delivery/views/delivery_view.xml
@@ -29,7 +29,7 @@
                         <div class="oe_title" name="title">
                             <label for="name" string="Name" class="oe_edit_only"/>
                             <h1>
-                                <field name="name"/>
+                                <field name="name" placeholder="e.g. USPS Express"/>
                             </h1>
                             <group name="company">
                                 <field name="partner_id" class="oe_inline"/>
diff --git a/addons/fleet/fleet_view.xml b/addons/fleet/fleet_view.xml
index f8d2f1d8cf5..d914720631d 100644
--- a/addons/fleet/fleet_view.xml
+++ b/addons/fleet/fleet_view.xml
@@ -10,11 +10,11 @@
                     <div class="oe_title">
                         <label for="modelname" class="oe_edit_only"/>
                         <h1>
-                            <field name="name"/>
+                            <field name="name" placeholder="e.g. Model S"/>
                         </h1>
                         <label for="brand_id" class="oe_edit_only"/>
                         <h2>
-                            <field name="brand_id" on_change="on_change_brand(brand_id)"/>
+                            <field name="brand_id" on_change="on_change_brand(brand_id)" placeholder="e.g. Tesla"/>
                         </h2>
                     </div>
                     <notebook>
@@ -236,11 +236,11 @@
                         <div class="oe_title">
                             <label for="model_id" class="oe_edit_only"/>
                             <h1>
-                                <field name="model_id" on_change="on_change_model(model_id)"/>
+                                <field name="model_id" on_change="on_change_model(model_id)" placeholder="e.g. Model S"/>
                             </h1>
                             <label for="license_plate" class="oe_edit_only"/>
                             <h2>
-                                <field name="license_plate" class="oe_inline"/>
+                                <field name="license_plate" class="oe_inline" placeholder="e.g. PAE 326"/>
                             </h2>
                             <label for="tag_ids" class="oe_edit_only"/>
                             <field name="tag_ids" widget="many2many_tags" />
diff --git a/addons/hr_payroll/hr_payroll_view.xml b/addons/hr_payroll/hr_payroll_view.xml
index 116e53d1850..c6ff8c9a380 100644
--- a/addons/hr_payroll/hr_payroll_view.xml
+++ b/addons/hr_payroll/hr_payroll_view.xml
@@ -231,7 +231,7 @@
                     </div>
                     <div class="oe_title">
                         <label for="employee_id" class="oe_edit_only"/>
-                        <h1><field name="employee_id" on_change="onchange_employee_id(date_from, date_to, employee_id, contract_id)"/></h1>
+                        <h1><field name="employee_id" placeholder="Employee" on_change="onchange_employee_id(date_from, date_to, employee_id, contract_id)"/></h1>
                     </div>
                     <group col="4">
                         <label for="date_from" string="Period"/>
diff --git a/addons/marketing_campaign/marketing_campaign_view.xml b/addons/marketing_campaign/marketing_campaign_view.xml
index 81bf1bfa52d..5b93cb2a115 100644
--- a/addons/marketing_campaign/marketing_campaign_view.xml
+++ b/addons/marketing_campaign/marketing_campaign_view.xml
@@ -86,7 +86,7 @@
                 </div>
                 <div class="oe_title">
                     <label for="name" class="oe_edit_only"/>
-                    <h1><field name="name"/></h1>
+                    <h1><field name="name" placeholder="Marketing Campaign"/></h1>
                 </div>
                 <group>
                     <group>
diff --git a/addons/mass_mailing/views/mass_mailing.xml b/addons/mass_mailing/views/mass_mailing.xml
index a94c1abd7da..2670efa7c3c 100644
--- a/addons/mass_mailing/views/mass_mailing.xml
+++ b/addons/mass_mailing/views/mass_mailing.xml
@@ -272,7 +272,7 @@
                         <div class="oe_title">
                             <label for="name" class="oe_edit_only"/>
                             <h1>
-                                <field name="name" placeholder="Mailing List Name"/>
+                                <field name="name" placeholder="e.g. Consumer Newsletter"/>
                             </h1>
                             <group>
                                 <field name="popup_redirect_url"/>
diff --git a/addons/mrp/mrp_view.xml b/addons/mrp/mrp_view.xml
index ee023b9d0df..795060ef9b6 100644
--- a/addons/mrp/mrp_view.xml
+++ b/addons/mrp/mrp_view.xml
@@ -585,7 +585,7 @@
                 <sheet>
                     <div class="oe_title">
                         <label for="name" class="oe_edit_only"/>
-                        <h1><field name="name"/></h1>
+                        <h1><field name="name" placeholder="Manufacturing Reference"/></h1>
                     </div>
                     <group>
                         <group>
diff --git a/addons/procurement/procurement_view.xml b/addons/procurement/procurement_view.xml
index 8be2bc8339e..0c30eb45f5b 100644
--- a/addons/procurement/procurement_view.xml
+++ b/addons/procurement/procurement_view.xml
@@ -271,7 +271,7 @@
                 <form string="Procurement Rule">
                     <div class="oe_title">
                         <label for="name" class="oe_edit_only"/>
-                        <h1><field name="name"/></h1>
+                        <h1><field name="name" placeholder="e.g. Buy"/></h1>
                     </div>
                     <group name="general">
                         <group>
diff --git a/addons/product/pricelist_view.xml b/addons/product/pricelist_view.xml
index 7fd93edce64..b7158d0163d 100644
--- a/addons/product/pricelist_view.xml
+++ b/addons/product/pricelist_view.xml
@@ -112,7 +112,7 @@
                     <sheet>
                         <div class="oe_title">
                             <h1>
-                                <field name="name"/>
+                                <field name="name" placeholder="e.g. USD Retailers"/>
                             </h1>
                         </div>
                         <group col="4">
diff --git a/addons/product/product_view.xml b/addons/product/product_view.xml
index d5ddc558015..cfc0b13809f 100644
--- a/addons/product/product_view.xml
+++ b/addons/product/product_view.xml
@@ -231,7 +231,7 @@
                         <field name="image_medium" widget="image" class="oe_avatar"/>
                         <div class="oe_title">
                             <label class="oe_edit_only" for="name" string="Product Name"/>
-                            <h1><field name="name"/></h1>
+                            <h1><field name="name" placeholder="e.g. Odoo Enterprise Susbcription"/></h1>
                         </div>
                         <group>
                             <p>All general settings about this product are managed on <button name="open_product_template" type="object" string="the product template" class="oe_link"/></p>
@@ -618,7 +618,7 @@
                     <div class="oe_title">
                         <label for="name" string="Category Name" class="oe_edit_only"/>
                         <h1>
-                            <field name="name"/>
+                            <field name="name" placeholder="e.g. Lamps"/>
                         </h1>
                     </div>
                     <group name="parent">
diff --git a/addons/stock/stock_view.xml b/addons/stock/stock_view.xml
index 6696b8e9cf8..ac80667fc16 100644
--- a/addons/stock/stock_view.xml
+++ b/addons/stock/stock_view.xml
@@ -195,7 +195,7 @@
                     <div class="oe_title">
                         <label for="name" class="oe_edit_only"/>
                         <h1>
-                            <field name="name"/>
+                            <field name="name" placeholder="e.g. LOT/0001/20121/>
                         </h1>
                     </div>
                     <group name="main_group">
diff --git a/addons/stock_landed_costs/stock_landed_costs_view.xml b/addons/stock_landed_costs/stock_landed_costs_view.xml
index b1ee6f5579d..ee57b5e8e0a 100644
--- a/addons/stock_landed_costs/stock_landed_costs_view.xml
+++ b/addons/stock_landed_costs/stock_landed_costs_view.xml
@@ -17,7 +17,7 @@
                         <div class="oe_title">
                             <label for="name" class="oe_edit_only"/>
                             <h1>
-                                <field name="name"/>
+                                <field name="name" placeholder="Landed Cost Name"/>
                             </h1>
                         </div>
                         <group>
diff --git a/addons/website_event_track/views/event_backend.xml b/addons/website_event_track/views/event_backend.xml
index f5dcfd9db03..32b1e6e2f5c 100644
--- a/addons/website_event_track/views/event_backend.xml
+++ b/addons/website_event_track/views/event_backend.xml
@@ -104,7 +104,7 @@
                         <div class="oe_title">
                             <label for="name" class="oe_edit_only"/>
                             <h1>
-                                <field name="name"/>
+                                <field name="name" placeholder="e.g. Inspiring Business Talk"/>
                             </h1>
                             <label for="event_id" class="oe_edit_only"/>
                             <h3>
diff --git a/addons/website_quote/views/website_quotation_backend.xml b/addons/website_quote/views/website_quotation_backend.xml
index 3055aa31270..18d6bb1bc92 100644
--- a/addons/website_quote/views/website_quotation_backend.xml
+++ b/addons/website_quote/views/website_quotation_backend.xml
@@ -60,7 +60,7 @@
                         <div class="oe_title">
                             <label for="name" class="oe_edit_only"/>
                             <h1>
-                                <field name="name"/>
+                                <field name="name" placeholder="Quotation Template"/>
                             </h1>
                         </div>
                         <group>
diff --git a/openerp/addons/base/ir/ir_actions.xml b/openerp/addons/base/ir/ir_actions.xml
index 5bf414a48d0..8a4d16e5c2f 100644
--- a/openerp/addons/base/ir/ir_actions.xml
+++ b/openerp/addons/base/ir/ir_actions.xml
@@ -270,7 +270,7 @@
                         </div>
                         <div class="oe_title">
                             <label for="name" class="oe_edit_only"/>
-                            <h1><field name="name"/></h1>
+                            <h1><field name="name" placeholder="e.g. Update order quantity""/></h1>
                         </div>
                         <group>
                             <group>
diff --git a/openerp/addons/base/module/module_view.xml b/openerp/addons/base/module/module_view.xml
index 0f56b5c39b7..949e3e42b71 100644
--- a/openerp/addons/base/module/module_view.xml
+++ b/openerp/addons/base/module/module_view.xml
@@ -75,9 +75,9 @@
                     <sheet>
                     <field name="icon_image" widget="image" class="oe_avatar"/>
                     <div class="oe_title">
-                        <h1><field name="shortdesc"/></h1>
+                        <h1><field name="shortdesc" placeholder="Module Name"/></h1>
                         <h3 class="oe_fade">
-                            By <field name="author" class="oe_inline"/>
+                            By <field name="author" class="oe_inline" placeholder="Author Name"/>
                         </h3>
                         <div>
                             <button name="button_immediate_install" states="uninstalled" string="Install" type="object" class="btn btn-primary"/>