diff --git a/addons/marketing_campaign/marketing_campaign.py b/addons/marketing_campaign/marketing_campaign.py
index 30d11f95b61..c3086db8fad 100644
--- a/addons/marketing_campaign/marketing_campaign.py
+++ b/addons/marketing_campaign/marketing_campaign.py
@@ -371,7 +371,7 @@ class marketing_campaign_activity(osv.osv):
         'revenue': fields.float('Revenue', help="Set an expected revenue if you consider that every campaign item that has reached this point has generated a certain revenue. You can get revenue statistics in the Reporting section"),
         'signal': fields.char('Signal', size=128,
                               help='An activity with a signal can be called programmatically. Be careful, the workitem is always created when a signal is sent'),
-        'keep_if_condition_not_met': fields.boolean('Keep as cancelled',
+        'keep_if_condition_not_met': fields.boolean("Don't delete workitems",
                                                     help="By activating this option, workitems that aren't executed because the condition is not met are marked as cancelled instead of being deleted.")
     }