diff --git a/addons/crm/crm_mail_template_data.xml b/addons/crm/crm_mail_template_data.xml
index a9107069cb9..99b6e280fb4 100644
--- a/addons/crm/crm_mail_template_data.xml
+++ b/addons/crm/crm_mail_template_data.xml
@@ -32,7 +32,7 @@
                         <td style="padding:15px 10px;font-size:20px">
                             <p style="color:#a24689;margin:0" >Hooray!</p><br>
                             <p dir="ltr" style="font-size:15px;margin-top:0pt;margin-bottom:0pt;">
-                                <span>Your Odoo CRM application is up and running</span></p><br>
+                                <span>Your Odoo CRM application is up and running.</span></p><br>
                             <p dir="ltr" style="margin-top:0pt;margin-bottom:8pt;">
                                 <span style="font-size:13px;font-weight:bold; ">What’s next?</span></p>
                             <ul style="margin-top:0pt;margin-bottom:0pt;font-size:13px;list-style-type:disc;">
@@ -97,7 +97,7 @@
                                 <a href="https://www.odoo.com/documentation/user/9.0/crm.html">
                                 <span style="text-decoration:underline;">User Documentation</span></a>
                                 </span><span> or with our </span>
-                                <a href="https://www.odoo.com/documentation/9.0/">
+                                <a href="https://www.odoo.com/documentation">
                                 <span style="text-decoration:underline;">API Documentation</span></a>
                             </p>
                             <br>
diff --git a/addons/project/project_mail_template_data.xml b/addons/project/project_mail_template_data.xml
index b2cb723c9bc..229b33704ab 100644
--- a/addons/project/project_mail_template_data.xml
+++ b/addons/project/project_mail_template_data.xml
@@ -30,7 +30,6 @@
                 <tbody>
                     <tr>
                         <td style="padding:15px 10px;font-size:20px">
-                            <p style="color:#a24689;margin:0" >Hooray!</p><br>
                             <p dir="ltr" style="font-size:15px;margin-top:0pt;margin-bottom:0pt;">
                                 <span>Your Odoo Project application is up and running</span></p><br>
                             <p dir="ltr" style="margin-top:0pt;margin-bottom:8pt;">
@@ -99,7 +98,7 @@
                                 <a href="https://www.odoo.com/documentation/user/9.0/project.html">
                                 <span style="text-decoration:underline;">User Documentation</span></a>
                                 </span><span> or with our </span>
-                                <a href="https://www.odoo.com/documentation/9.0/">
+                                <a href="https://www.odoo.com/documentation">
                                 <span style="text-decoration:underline;">API Documentation</span></a>
                             </p>
                             <br>
diff --git a/addons/website_mail/data/mail_channel_data.xml b/addons/website_mail/data/mail_channel_data.xml
index 8cf50628ad3..f73182a2830 100644
--- a/addons/website_mail/data/mail_channel_data.xml
+++ b/addons/website_mail/data/mail_channel_data.xml
@@ -38,20 +38,18 @@
                         <td style="padding:15px 10px;font-size:20px">
                             <p style="color:#a24689;margin:0" >Awesome!</p><br>
                             <p dir="ltr" style="font-size:15px;margin-top:0pt;margin-bottom:0pt;">
-                                <span>Your website is now online !</span></p><br>
+                                <span>Your website is now online!</span></p><br>
                             <p dir="ltr" style="margin-top:0pt;margin-bottom:8pt;">
-                                <span style="font-size:13px;font-weight:bold; ">Did you know ?</span></p>
+                                <span style="font-size:13px;font-weight:bold; ">Did you know?</span></p>
                             <ul style="margin-top:0pt;margin-bottom:0pt;font-size:13px;list-style-type:disc;">
                                 <li dir="ltr">
                                     <p dir="ltr" style="margin-top:0pt;margin-bottom:0pt;">
-                                        <span>Enhance your online business with astonishing apps like : Forum, Blog, e-Commerce, Events, online jobs...</span>
+                                        <span>From the Customize / Install Apps menu, you can install new features (forum, blog, eCommerce, jobs, ...)</span>
                                     </p>
                                 </li>
                                 <li dir="ltr">
                                     <p dir="ltr" style="margin-top:0pt;margin-bottom:8pt;">
-                                        <span>Customize the look of your website with our </span>
-                                        <span style="font-weight:bold;text-decoration:underline;"><a href="https://www.odoo.com/apps/themes">magnificent themes</a></span>
-                                        <span>to easily create a unique website.</span>
+                                        <span>Customize the look of your website with the Customize menu.</span>
                                     </p>
                                 </li>
                             </ul> <br>
@@ -68,11 +66,6 @@
                                         <span>Grow your traffic by optimizing your referencing with our SEO tool,</span>
                                     </p>
                                 </li>
-                                <li dir="ltr">
-                                    <p dir="ltr" style="margin-top:0pt;margin-bottom:0pt;">
-                                        <span>Test different versions of a page to perform better in reaching your business objectives,</span>
-                                    </p>
-                                </li>
                                 <li dir="ltr">
                                     <p dir="ltr" style="margin-top:0pt;margin-bottom:0pt;">
                                         <span>Improve your conversion from visitor to customer with the Website Live support,</span>
@@ -80,12 +73,12 @@
                                 </li>
                                 <li dir="ltr">
                                     <p dir="ltr" style="margin-top:0pt;margin-bottom:0pt;">
-                                        <span>Broaden your audience by translating your website automatically with Gengo,</span>
+                                        <span>Broaden your audience with the multi-language support,</span>
                                     </p>
                                 </li>
                                 <li dir="ltr">
                                     <p dir="ltr" style="margin-top:0pt;margin-bottom:0pt;">
-                                        <span>Go further into the customizing with our advanced HTML editor,</span>
+                                        <span>Go further into the customization with our advanced HTML editor,</span>
                                     </p>
                                 </li>
                                 <li dir="ltr">
@@ -104,13 +97,12 @@
                                 <a href="mailto:help@odoo.com"><span style="text-decoration:underline;">
                                 help@odoo.com</span></a> if you have any question. You can also discover 
                                 how to get the best out of Odoo with our </span>
-                                <a href="https://www.odoo.com/documentation/user/9.0/project.html">
+                                <a href="https://www.odoo.com/documentation/user">
                                 <span style="text-decoration:underline;">User Documentation</span></a>
                                 </span><span> or with our </span>
-                                <a href="https://www.odoo.com/documentation/9.0/">
+                                <a href="https://www.odoo.com/documentation">
                                 <span style="text-decoration:underline;">API Documentation</span></a>
                             </p>
-                            <br>
                             <p dir="ltr" style="font-size:13px;margin-top:0pt;margin-bottom:8pt;"><span>Enjoy your Odoo experience,</span></p>
                         </td>
                     </tr>