diff --git a/addons/marketing_campaign/marketing_campaign_view.xml b/addons/marketing_campaign/marketing_campaign_view.xml
index 20c3a1bb6e7..dc4d989ee5b 100644
--- a/addons/marketing_campaign/marketing_campaign_view.xml
+++ b/addons/marketing_campaign/marketing_campaign_view.xml
@@ -66,7 +66,9 @@
                         name="%(act_marketing_campaing_stat)d"
                         class="oe_stat_button"
                         icon="fa-keyboard-o"
-                        string="Statistics" help="Marketing Campaign Statistics"/>
+                        help="Marketing Campaign Statistics">
+                        <div>Campaign<br/>Statistics</div>
+                    </button>
                     <button type="action"
                         name="%(act_marketing_campaing_segment_opened)d"
                         class="oe_stat_button"