diff --git a/addons/web/static/src/js/libs/jquery.js b/addons/web/static/src/js/libs/jquery.js
index 4bcab8eb866..77aa9e63c3d 100644
--- a/addons/web/static/src/js/libs/jquery.js
+++ b/addons/web/static/src/js/libs/jquery.js
@@ -92,8 +92,11 @@ $.fn.extend({
      */
     odooBounce: function () {
         return this.each(function () {
-            $(this).css('box-sizing', 'content-box')
-                   .effect('bounce', {distance: 18, times: 5}, 250);
+            var $el = $(this);
+            $el.addClass('o_catch_attention');
+            setTimeout(function () {
+                $el.removeClass('o_catch_attention');
+            }, 400);
         });
     },
     /**
diff --git a/addons/web/static/src/scss/ui.scss b/addons/web/static/src/scss/ui.scss
index efdba4bc420..b2f4a147ca1 100644
--- a/addons/web/static/src/scss/ui.scss
+++ b/addons/web/static/src/scss/ui.scss
@@ -55,3 +55,18 @@
         }
     }
 }
+
+.o_catch_attention {
+    position: relative;
+    z-index: 1;
+    animation: catchAttention 200ms ease 0s infinite normal;
+}
+
+@keyframes catchAttention {
+    0% {
+        outline: 0px solid fade-out($o-brand-primary, 0.0);
+    }
+    100% {
+        outline: 20px solid fade-out($o-brand-primary, 1.0);
+    }
+}