diff --git a/addons/website/views/snippets/s_text_block.xml b/addons/website/views/snippets/s_text_block.xml
index 10727c7cc76..dd14c66fe70 100644
--- a/addons/website/views/snippets/s_text_block.xml
+++ b/addons/website/views/snippets/s_text_block.xml
@@ -4,8 +4,8 @@
 <template id="s_text_block" name="Text">
     <section class="s_text_block pt32 pb32">
         <div class="container s_allow_columns">
-            <p><b>Great stories have personality.</b> Consider telling a great story that provides personality. Writing a story with personality for potential clients will assists with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.</p>
-            <p><b>Great stories are for everyone even when only written for just one person.</b> If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.</p>
+            <p>Great stories have <b>personality</b>. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assists with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.</p>
+            <p>Great stories are <b>for everyone</b> even when only written <b>for just one person</b>. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.</p>
         </div>
     </section>
 </template>