diff --git a/addons/crm/views/crm_lead_views.xml b/addons/crm/views/crm_lead_views.xml
index 8b8c5730bab..c04283a08a9 100644
--- a/addons/crm/views/crm_lead_views.xml
+++ b/addons/crm/views/crm_lead_views.xml
@@ -273,7 +273,7 @@
                                         <field name="company_id"
                                             groups="base.group_multi_company"
                                             options="{'no_create': True}"/>
-                                        <field name="campaign_id" />
+                                        <field name="campaign_id" options="{'create_name_field': 'title', 'always_reload': True}"/>
                                         <field name="medium_id"/>
                                         <field name="source_id"/>
                                         <field name="referred"/>
@@ -319,7 +319,7 @@
                                         </div>
                                     </group>
                                     <group string="Marketing">
-                                        <field name="campaign_id" />
+                                        <field name="campaign_id" options="{'create_name_field': 'title', 'always_reload': True}"/>
                                         <field name="medium_id" />
                                         <field name="source_id" />
                                         <field name="referred"/>
diff --git a/addons/link_tracker/views/link_tracker_views.xml b/addons/link_tracker/views/link_tracker_views.xml
index 0270b003e99..b4e338c3ef4 100644
--- a/addons/link_tracker/views/link_tracker_views.xml
+++ b/addons/link_tracker/views/link_tracker_views.xml
@@ -44,7 +44,7 @@
                                 <field name="short_url"/>
                             </group>
                             <group name="utm" string="UTM">
-                                <field name="campaign_id"/>
+                                <field name="campaign_id" options="{'create_name_field': 'title', 'always_reload': True}"/>
                                 <field name="medium_id"/>
                                 <field name="source_id"/>
                             </group>
diff --git a/addons/mass_mailing/views/mailing_mailing_views.xml b/addons/mass_mailing/views/mailing_mailing_views.xml
index d59996437e3..893e7ea77cd 100644
--- a/addons/mass_mailing/views/mailing_mailing_views.xml
+++ b/addons/mass_mailing/views/mailing_mailing_views.xml
@@ -341,6 +341,7 @@
                                         <field name="campaign_id"
                                             string="Campaign"
                                             groups="mass_mailing.group_mass_mailing_campaign"
+                                            options="{'create_name_field': 'title', 'always_reload': True}"
                                             attrs="{'readonly': [('state', 'in', ('sending', 'done'))]}"/>
                                         <field name="medium_id"
                                              string="Medium"
diff --git a/addons/sale/views/account_views.xml b/addons/sale/views/account_views.xml
index f168484bf8f..cf3d2fca408 100644
--- a/addons/sale/views/account_views.xml
+++ b/addons/sale/views/account_views.xml
@@ -39,7 +39,7 @@
                         name="utm_link"
                         groups="base.group_no_one"
                         attrs="{'invisible': [('move_type', 'not in', ('out_invoice', 'out_refund'))]}">
-                    <field name="campaign_id"/>
+                    <field name="campaign_id" options="{'create_name_field': 'title', 'always_reload': True}"/>
                     <field name="medium_id"/>
                     <field name="source_id"/>
                 </group>
diff --git a/addons/sale/views/sale_order_views.xml b/addons/sale/views/sale_order_views.xml
index c518ab929c4..865b5ec2c46 100644
--- a/addons/sale/views/sale_order_views.xml
+++ b/addons/sale/views/sale_order_views.xml
@@ -644,7 +644,7 @@
                                     <field name="origin"/>
                                 </group>
                                 <group name="utm_link" colspan="2" class="mt-0">
-                                    <field name="campaign_id"/>
+                                    <field name="campaign_id" options="{'create_name_field': 'title', 'always_reload': True}"/>
                                     <field name="medium_id"/>
                                     <field name="source_id"/>
                                 </group>
diff --git a/addons/utm/models/utm_campaign.py b/addons/utm/models/utm_campaign.py
index b4548ba4844..ecf5f77a73f 100644
--- a/addons/utm/models/utm_campaign.py
+++ b/addons/utm/models/utm_campaign.py
@@ -44,7 +44,8 @@ class UtmCampaign(models.Model):
                 vals['title'] = vals['name']
         new_names = self.env['utm.mixin']._get_unique_names(self._name, [vals.get('name') for vals in vals_list])
         for vals, new_name in zip(vals_list, new_names):
-            vals['name'] = new_name
+            if new_name:
+                vals['name'] = new_name
         return super().create(vals_list)
 
     @api.model
diff --git a/addons/utm/tests/test_utm.py b/addons/utm/tests/test_utm.py
index 71d9c5505e9..5a05724061c 100644
--- a/addons/utm/tests/test_utm.py
+++ b/addons/utm/tests/test_utm.py
@@ -61,3 +61,7 @@ class TestUtm(TestUTMCommon):
 
             utm_8 = utm_7.copy()
             self.assertEqual(utm_8.name, 'UTM d [2]', msg='Must add a counter as suffix to ensure uniqueness')
+
+        # Test name uniqueness when creating a campaign using a title (quick creation)
+        utm_9 = self.env['utm.campaign'].create({'title': 'UTM dup'})
+        self.assertEqual(utm_9.name, 'UTM dup [6]', msg='Even if the record has been created using a title, the name must be unique')