diff --git a/addons/utm/data/utm_data.xml b/addons/utm/data/utm_data.xml
index 8e940fc0f88..1f63451a71c 100644
--- a/addons/utm/data/utm_data.xml
+++ b/addons/utm/data/utm_data.xml
@@ -71,16 +71,16 @@
             <field name="name">Email</field>
         </record>
         <record model="utm.medium" id="utm_medium_banner">
-            <field name="name">Banner Ads</field>
+            <field name="name">Banner</field>
         </record>
         <record model="utm.medium" id="utm_medium_twitter">
-            <field name="name">Twitter Ads</field>
+            <field name="name">Twitter</field>
         </record>
         <record model="utm.medium" id="utm_medium_facebook">
-            <field name="name">Facebook Ads</field>
+            <field name="name">Facebook</field>
         </record>
         <record model="utm.medium" id="utm_medium_linkedin">
-            <field name="name">LinkedIn Ads</field>
+            <field name="name">LinkedIn</field>
         </record>
         <record model="utm.medium" id="utm_medium_television">
             <field name="name">Television</field>