diff --git a/addons/web/controllers/main.py b/addons/web/controllers/main.py
index 6af25b7eaa0..fd24d253c21 100644
--- a/addons/web/controllers/main.py
+++ b/addons/web/controllers/main.py
@@ -1031,7 +1031,7 @@ class Binary(http.Controller):
         '/web/image/<int:id>-<string:unique>/<int:width>x<int:height>/<string:filename>'], type='http', auth="public")
     def content_image(self, xmlid=None, model='ir.attachment', id=None, field='datas',
                       filename_field='datas_fname', unique=None, filename=None, mimetype=None,
-                      download=None, width=0, height=0, crop=False, access_token=None):
+                      download=None, width=0, height=0, crop=False, access_token=None, avoid_if_small=False):
         status, headers, content = binary_content(
             xmlid=xmlid, model=model, id=id, field=field, unique=unique, filename=filename,
             filename_field=filename_field, download=download, mimetype=mimetype,
@@ -1055,7 +1055,7 @@ class Binary(http.Controller):
                 width = 500
             if height > 500:
                 height = 500
-            content = odoo.tools.image_resize_image(base64_source=content, size=(width or None, height or None), encoding='base64', filetype='PNG')
+            content = odoo.tools.image_resize_image(base64_source=content, size=(width or None, height or None), encoding='base64', filetype='PNG', avoid_if_small=avoid_if_small)
             # resize force png as filetype
             headers = self.force_contenttype(headers, contenttype='image/png')
 
diff --git a/addons/web/models/ir_qweb.py b/addons/web/models/ir_qweb.py
index 5c94da64d53..a7376e04b5d 100644
--- a/addons/web/models/ir_qweb.py
+++ b/addons/web/models/ir_qweb.py
@@ -42,7 +42,8 @@ class Image(models.AbstractModel):
 
         sha = hashlib.sha1(getattr(record, '__last_update').encode('utf-8')).hexdigest()[0:7]
         max_size = '' if max_size is None else '/%s' % max_size
-        src = '/web/image/%s/%s/%s%s?unique=%s' % (record._name, record.id, field_name, max_size, sha)
+        avoid_if_small = '&avoid_if_small=true' if options.get('avoid_if_small') else ''
+        src = '/web/image/%s/%s/%s%s?unique=%s%s' % (record._name, record.id, field_name, max_size, sha, avoid_if_small)
 
         alt = None
         if options.get('alt-field') and getattr(record, options['alt-field'], None):