diff --git a/addons/calendar/calendar_view.xml b/addons/calendar/calendar_view.xml
index 56ea4f5041f..50015b7a0ee 100644
--- a/addons/calendar/calendar_view.xml
+++ b/addons/calendar/calendar_view.xml
@@ -291,7 +291,7 @@
                 <field name="class" string="Privacy"/>
                 <filter string="My Events" domain="[('user_id','=',uid)]" help="My Events"/>
                 <filter string="My Meetings" help="My Meetings" name="mymeetings" context='{"mymeetings": 1}'/>
-                <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                 <separator/>
                 <group expand="0" string="Group By">
                     <filter string="Responsible" domain="[]" context="{'group_by':'user_id'}"/>
diff --git a/addons/crm/crm_lead_view.xml b/addons/crm/crm_lead_view.xml
index 51efe49e18b..3f4074ac0a7 100644
--- a/addons/crm/crm_lead_view.xml
+++ b/addons/crm/crm_lead_view.xml
@@ -327,7 +327,7 @@
                                     <div class="o_kanban_footer">
                                         <field name="priority" widget="priority" groups="base.group_user"/>
                                         <t t-if="record.message_needaction_counter.raw_value">
-                                            <span class='oe_kanban_mail_new' title='Important Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
+                                            <span class='oe_kanban_mail_new' title='Unread Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
                                         </t>
                                         <img t-att-src="kanban_image('res.users', 'image_small', record.user_id.raw_value)" t-att-title="record.user_id.value" width="24" height="24" class="oe_kanban_avatar pull-right"/>
                                     </div>
@@ -362,7 +362,7 @@
                             domain="[('user_id','=', False)]"
                             help="No salesperson"/>
                     <separator />
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <filter string="Archived" name="archived" domain="[('active', '=', False)]"/>
                     <separator />
                     <filter string="Exclude Opt Out"
@@ -632,7 +632,7 @@
                             domain="[('date_action', '&lt;=', context_today().strftime('%Y-%m-%d') )]"
                             help="Show all opportunities for which the next action date is today or before"/>
                     <separator/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <filter string="Archived" domain="[('active', '=', False)]"/>
                     <group expand="0" string="Group By" colspan="16">
                         <filter string="Salesperson" context="{'group_by':'user_id'}"/>
diff --git a/addons/event/views/event_views.xml b/addons/event/views/event_views.xml
index 19434a8d58b..91be22c65d5 100644
--- a/addons/event/views/event_views.xml
+++ b/addons/event/views/event_views.xml
@@ -239,7 +239,7 @@
             <field name="arch" type="xml">
                 <search string="Events">
                     <field name="name" string="Events"/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <separator/>
                     <filter string="Unconfirmed" name="draft" domain="[('state','=','draft')]" help="Events in New state"/>
                     <filter string="Confirmed" domain="[('state','=','confirm')]" help="Confirmed events"/>
@@ -385,7 +385,7 @@
                 <search string="Event Registration">
                     <field name="id" string="Registration ID"/>
                     <field name="name" string="Participant" filter_domain="['|', '|', ('name', 'ilike', self), ('email', 'ilike', self), ('origin', 'ilike', self)]"/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <filter string="Expected" name="expected" domain="[('state', 'in', ['draft', 'open', 'done'])]"/>
                     <separator/>
                     <field name="event_id"/>
diff --git a/addons/hr/hr_view.xml b/addons/hr/hr_view.xml
index f33fc395e4b..e727df043c8 100644
--- a/addons/hr/hr_view.xml
+++ b/addons/hr/hr_view.xml
@@ -124,7 +124,7 @@
                     <field name="department_id"/>
                     <field name="category_ids" groups="base.group_hr_user"/>
                     <field name="job_id" />
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <filter string="Archived" name="inactive" domain="[('active','=',False)]"/>
                     <group expand="0" string="Group By">
                         <filter string="Manager" domain="[]" context="{'group_by':'parent_id'}"/>
@@ -155,7 +155,7 @@
                             <img t-att-src="kanban_image('hr.employee', 'image_medium', record.id.value)"/>
                             <div class="o_employee_summary_icons">
                                 <t t-if="record.message_needaction_counter.raw_value">
-                                    <span class='oe_kanban_mail_new' title='Important Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
+                                    <span class='oe_kanban_mail_new' title='Unread Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
                                 </t>
                                 <span title='Messages'><i class='fa fa-comments'/><t t-esc="record.message_ids.raw_value.length"/></span>
                                 <span title='Followers'><i class='fa fa-users'/><t t-esc="record.message_follower_ids.raw_value.length"/></span>
@@ -362,7 +362,7 @@
                     <filter domain="[('state','=','recruit')]" string="In Recruitment" name="in_recruitment"/>
                     <field name="department_id"/>
                     <separator/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <group expand="0" string="Group By">
                         <filter string="Department" domain="[]" context="{'group_by':'department_id'}"/>
                         <filter string="Status" domain="[]" context="{'group_by':'state'}"/>
@@ -457,7 +457,7 @@
                 <search string="Departments">
                     <field name="name" string="Department"/>
                     <field name="manager_id" />
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                 </search>
              </field>
         </record>
diff --git a/addons/hr_contract/hr_contract_view.xml b/addons/hr_contract/hr_contract_view.xml
index c89f05c29cc..541f4a05854 100644
--- a/addons/hr_contract/hr_contract_view.xml
+++ b/addons/hr_contract/hr_contract_view.xml
@@ -67,7 +67,7 @@
                     <separator />
                     <filter string="Current Employee" name="current_employee" domain="[('employee_id.active','=',True)]"/>
                     <separator/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <group expand="0" string="Group By">
                         <filter string="Employee" domain="[]" context="{'group_by':'employee_id'}"/>
                         <filter string="Job" domain="[]" context="{'group_by':'job_id'}"/>
diff --git a/addons/hr_equipment/views/hr_equipment_views.xml b/addons/hr_equipment/views/hr_equipment_views.xml
index 1e184d1fd46..3c63d6716fa 100644
--- a/addons/hr_equipment/views/hr_equipment_views.xml
+++ b/addons/hr_equipment/views/hr_equipment_views.xml
@@ -16,7 +16,7 @@
                 <separator/>
                 <filter string="My Requests" domain="['|', ('employee_id.user_id', '=', uid), ('department_id.manager_id.user_id', '=', uid)]"/>
                 <separator/>
-                <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                 <group  expand='0' string='Group by...'>
                     <filter string='Users' domain="[]" context="{'group_by': 'user_id'}"/>
                     <filter string='Category' domain="[]" context="{'group_by' : 'category_id'}"/>
@@ -112,7 +112,7 @@
                                 </div>
                                 <div class="oe_kanban_footer_left" style="margin-top:2px;">
                                     <t t-if="record.message_needaction_counter.raw_value">
-                                        <span class='oe_kanban_mail_new' title='Important Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
+                                        <span class='oe_kanban_mail_new' title='Unread Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
                                     </t>
                                     <span t-if="record.category_id.raw_value"><field name="category_id"/></span>
                                 </div>
@@ -345,7 +345,7 @@
                 <separator/>
                 <filter string="My Equipments" domain="[('employee_id.user_id', '=', uid)]"/>
                 <separator/>
-                <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                 <group  expand='0' string='Group by...'>
                     <filter string='Users' domain="[]" context="{'group_by': 'user_id'}"/>
                     <filter string='Category' domain="[]" context="{'group_by': 'category_id'}"/>
diff --git a/addons/hr_holidays/hr_holidays_view.xml b/addons/hr_holidays/hr_holidays_view.xml
index 9d828e7ef54..6a04dadda15 100644
--- a/addons/hr_holidays/hr_holidays_view.xml
+++ b/addons/hr_holidays/hr_holidays_view.xml
@@ -27,7 +27,7 @@
                     <separator/>
                     <filter name="active_types" string="Active Types" domain="[('holiday_status_id.active', '=', True)]" help="Filters only on allocations and requests that belong to an holiday type that is 'active' (active field is True)"/>
                     <separator/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <separator/>
                     <filter string="My Department Leaves" name="department" domain="[('department_id.manager_id.user_id', '=', uid)]" help="My Department Leaves"/>
                     <filter string="My Team Leaves" domain="[('employee_id.parent_id.user_id', '=', uid)]" groups="base.group_hr_manager" help="Leaves of Your Team Member"/>
diff --git a/addons/hr_recruitment/views/hr_recruitment_views.xml b/addons/hr_recruitment/views/hr_recruitment_views.xml
index 6bec4c631c8..4926c8f3003 100644
--- a/addons/hr_recruitment/views/hr_recruitment_views.xml
+++ b/addons/hr_recruitment/views/hr_recruitment_views.xml
@@ -217,7 +217,7 @@
                 <filter string="Next Actions" context="{'invisible_next_action':False, 'invisible_next_date':False}"
                     domain="[('date_action','&lt;&gt;',False)]" help="Filter and view on next actions and date"/>
                 <separator/>
-                <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                 <filter string="Archived" name="inactive" domain="[('active','=',False)]"/>
                 <field name="job_id"/>
                 <field name="department_id"/>
@@ -314,7 +314,7 @@
                                 </div>
                                 <div class="oe_kanban_bottom_left oe_margin_top_4">
                                     <t t-if="record.message_needaction_counter.raw_value">
-                                        <span class='oe_kanban_mail_new' title='Important Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
+                                        <span class='oe_kanban_mail_new' title='Unread Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
                                     </t>
                                     <a t-if="record.attachment_number" name="action_get_attachment_tree_view" type="object"> <field name="attachment_number"/> Documents</a>
                                 </div>
@@ -371,7 +371,7 @@
         <field name="arch" type="xml">
             <field name="department_id" positon="after">
                 <separator/>
-                <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
             </field>
         </field>
     </record>
diff --git a/addons/hr_timesheet_sheet/hr_timesheet_sheet_view.xml b/addons/hr_timesheet_sheet/hr_timesheet_sheet_view.xml
index cf3f0a05399..f924d3ec76d 100644
--- a/addons/hr_timesheet_sheet/hr_timesheet_sheet_view.xml
+++ b/addons/hr_timesheet_sheet/hr_timesheet_sheet_view.xml
@@ -183,7 +183,7 @@
                     <field name="date_from"/>
                     <filter name="new" string="In Draft" domain="[('state','in',('draft', 'new'))]" help="Unvalidated Timesheets"/>
                     <filter name="to_approve" string="To Approve" domain="[('state','=','confirm')]" help="Confirmed Timesheets"/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <field name="employee_id"/>
                     <field name="department_id"/>
                     <group expand="0" string="Group By">
diff --git a/addons/mail/views/mail_channel_views.xml b/addons/mail/views/mail_channel_views.xml
index 04bb865cc07..aaad4b1a372 100644
--- a/addons/mail/views/mail_channel_views.xml
+++ b/addons/mail/views/mail_channel_views.xml
@@ -77,7 +77,7 @@
                                     </div>
                                     <div class="oe_kanban_bottom_left">
                                         <t t-if="record.message_needaction_counter.raw_value">
-                                            <span class='oe_kanban_mail_new' title='Important Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
+                                            <span class='oe_kanban_mail_new' title='Unread Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
                                         </t>
                                     </div>
                                     <div class="oe_group_button">
diff --git a/addons/mail/views/mail_message_views.xml b/addons/mail/views/mail_message_views.xml
index 0a4685f180e..62df3dd6e49 100644
--- a/addons/mail/views/mail_message_views.xml
+++ b/addons/mail/views/mail_message_views.xml
@@ -90,7 +90,7 @@
                     <field name="res_id"/>
                     <field name="parent_id"/>
                     <filter string="Need Action"
-                            name="message_needaction" help="Important messages"
+                            name="message_needaction" help="Unread messages"
                             domain="[('needaction', '=', True)]"/>
                     <separator/>
                     <filter string="Has attachments"
diff --git a/addons/project/project_view.xml b/addons/project/project_view.xml
index 80469003917..f0f05f81ac2 100644
--- a/addons/project/project_view.xml
+++ b/addons/project/project_view.xml
@@ -34,7 +34,7 @@
                     <separator/>
                     <filter string="New" name="draft" domain="[('stage_id.sequence', '&lt;=', 1)]"/>
                     <separator/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <filter string="Archived" name="inactive" domain="[('active','=',False)]"/>
                     <group expand="0" string="Group By">
                         <filter string="Project" name="project" context="{'group_by':'project_id'}"/>
@@ -164,7 +164,7 @@
                     <filter string="Manager" domain="[('user_id','=',uid)]"/>
                     <filter string="Followed by Me" domain="[('message_is_follower','=',True)]"/>
                     <separator/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <filter string="Archived" name="inactive" domain="[('active','=',False)]"/>
                     <field name="user_id" string="Project Manager"/>
                     <field name="partner_id" string="Contact" filter_domain="[('partner_id', 'child_of', self)]"/>
@@ -361,7 +361,7 @@
                                 <div class="oe_kanban_bottom_left">
                                     <field name="priority" widget="priority"/>
                                     <t t-if="record.message_needaction_counter.raw_value">
-                                        <span class='oe_kanban_mail_new' title='Important Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
+                                        <span class='oe_kanban_mail_new' title='Unread Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
                                     </t>
                                 </div>
                                 <div class="oe_kanban_bottom_right">
diff --git a/addons/project_issue/project_issue_view.xml b/addons/project_issue/project_issue_view.xml
index f0fc7e40d99..7c7355cb09c 100644
--- a/addons/project_issue/project_issue_view.xml
+++ b/addons/project_issue/project_issue_view.xml
@@ -104,7 +104,7 @@
                     <separator/>
                     <filter string="New" name="draft" domain="[('stage_id.sequence', '=', 1)]"/>
                     <separator/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <filter string="Archived" name="inactive" domain="[('active','=',False)]"/>
                     <group expand="0" string="Group By" >
                         <filter string="Assigned to" name="Responsible" context="{'group_by':'user_id'}" />
@@ -180,7 +180,7 @@
                                     <div class="oe_kanban_bottom_left">
                                         <field name="priority" widget="priority"/>
                                         <t t-if="record.message_needaction_counter.raw_value">
-                                            <span class='oe_kanban_mail_new' title='Important Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
+                                            <span class='oe_kanban_mail_new' title='Unread Messages'><i class='fa fa-comments'/><t t-raw="record.message_needaction_counter.raw_value"/></span>
                                         </t>
                                     </div>
                                     <div class="oe_kanban_bottom_right">
diff --git a/addons/sale/sale_view.xml b/addons/sale/sale_view.xml
index a9d9634c5b3..800d9416c73 100644
--- a/addons/sale/sale_view.xml
+++ b/addons/sale/sale_view.xml
@@ -366,7 +366,7 @@
                     <filter string="To Invoice" domain="[('invoice_status','=','to invoice')]"/>
                     <filter string="Upselling" domain="[('invoice_status','=','upselling')]"/>
                     <separator/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <group expand="0" string="Group By">
                         <filter string="Salesperson" domain="[]" context="{'group_by':'user_id'}"/>
                         <filter name="customer" string="Customer" domain="[]" context="{'group_by':'partner_id'}"/>
diff --git a/addons/website_event_track/views/event_backend.xml b/addons/website_event_track/views/event_backend.xml
index f3d6067d50d..1ae4ee106e4 100644
--- a/addons/website_event_track/views/event_backend.xml
+++ b/addons/website_event_track/views/event_backend.xml
@@ -74,7 +74,7 @@
                     <field name="location_id"/>
                     <field name="state"/>
                     <field name="speaker_ids"/>
-                    <filter string="Important Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
+                    <filter string="Unread Messages" name="message_needaction" domain="[('message_needaction','=',True)]"/>
                     <group expand="0" string="Group By">
                         <filter string="Responsible"  context="{'group_by': 'user_id'}"/>
                         <filter string="Status" context="{'group_by':'state'}"/>