diff --git a/addons/product/models/product_template.py b/addons/product/models/product_template.py
index c5c1e11184f..82b22ca8dbf 100644
--- a/addons/product/models/product_template.py
+++ b/addons/product/models/product_template.py
@@ -642,11 +642,7 @@ class ProductTemplate(models.Model):
                     if combination in existing_variants:
                         current_variants_to_activate += existing_variants[combination]
                     else:
-                        current_variants_to_create.append({
-                            'product_tmpl_id': tmpl_id.id,
-                            'product_template_attribute_value_ids': [(6, 0, combination.ids)],
-                            'active': tmpl_id.active,
-                        })
+                        current_variants_to_create.append(tmpl_id._prepare_variant_values(combination))
                         if len(current_variants_to_create) > 1000:
                             raise UserError(_(
                                 'The number of variants to generate is too high. '
@@ -682,6 +678,14 @@ class ProductTemplate(models.Model):
         self.invalidate_cache()
         return True
 
+    def _prepare_variant_values(self, combination):
+        self.ensure_one()
+        return {
+            'product_tmpl_id': self.id,
+            'product_template_attribute_value_ids': [(6, 0, combination.ids)],
+            'active': self.active
+        }
+
     def has_dynamic_attributes(self):
         """Return whether this `product.template` has at least one dynamic
         attribute.
diff --git a/addons/website_sale/__manifest__.py b/addons/website_sale/__manifest__.py
index 712f2e21937..0a9fa9539b9 100644
--- a/addons/website_sale/__manifest__.py
+++ b/addons/website_sale/__manifest__.py
@@ -30,6 +30,7 @@
         'views/res_config_settings_views.xml',
         'views/digest_views.xml',
         'views/website_sale_visitor_views.xml',
+        'views/base_unit_view.xml'
     ],
     'demo': [
         'data/demo.xml',
diff --git a/addons/website_sale/models/__init__.py b/addons/website_sale/models/__init__.py
index 241b499eee2..c0ad1ccb936 100644
--- a/addons/website_sale/models/__init__.py
+++ b/addons/website_sale/models/__init__.py
@@ -2,6 +2,7 @@
 # Part of Odoo. See LICENSE file for full copyright and licensing details.
 
 from . import account_move
+from . import base_unit
 from . import crm_team
 from . import ir_http
 from . import mail_compose_message
diff --git a/addons/website_sale/models/base_unit.py b/addons/website_sale/models/base_unit.py
new file mode 100644
index 00000000000..81e538b5635
--- /dev/null
+++ b/addons/website_sale/models/base_unit.py
@@ -0,0 +1,10 @@
+from odoo import fields, models
+
+
+class BaseUnit(models.Model):
+    _name = "website.base.unit"
+    _description = "Unit of Measure for price per unit on eCommerce products."
+    _order = "name"
+
+    name = fields.Char(help="Define a custom unit to display in the price per unit of measure field.",
+                       required=True, translate=True)
diff --git a/addons/website_sale/models/product.py b/addons/website_sale/models/product.py
index cb47cf64972..5fe419d6525 100644
--- a/addons/website_sale/models/product.py
+++ b/addons/website_sale/models/product.py
@@ -207,6 +207,52 @@ class ProductTemplate(models.Model):
 
     product_template_image_ids = fields.One2many('product.image', 'product_tmpl_id', string="Extra Product Media", copy=True)
 
+    base_unit_count = fields.Float('Base Unit Count', required=True, default=0,
+                                   compute='_compute_base_unit_count', inverse='_set_base_unit_count', store=True,
+                                   help="Display base unit price on your eCommerce pages. Set to 0 to hide it for this product.")
+    base_unit_id = fields.Many2one('website.base.unit', string='Custom Unit of Measure',
+                                   compute='_compute_base_unit_id', inverse='_set_base_unit_id', store=True,
+                                   help="Define a custom unit to display in the price per unit of measure field.")
+    base_unit_price = fields.Monetary("Price Per Unit", currency_field="currency_id", compute="_compute_base_unit_price")
+    base_unit_name = fields.Char(compute='_compute_base_unit_name', help='Displays the custom unit for the products if defined or the selected unit of measure otherwise.')
+
+    @api.depends('product_variant_ids', 'product_variant_ids.base_unit_count')
+    def _compute_base_unit_count(self):
+        self.base_unit_count = 0
+        for template in self.filtered(lambda template: len(template.product_variant_ids) == 1):
+            template.base_unit_count = template.product_variant_ids.base_unit_count
+
+    def _set_base_unit_count(self):
+        for template in self:
+            if len(template.product_variant_ids) == 1:
+                template.product_variant_ids.base_unit_count = template.base_unit_count
+
+    @api.depends('product_variant_ids', 'product_variant_ids.base_unit_count')
+    def _compute_base_unit_id(self):
+        self.base_unit_id = self.env['website.base.unit']
+        for template in self.filtered(lambda template: len(template.product_variant_ids) == 1):
+            template.base_unit_id = template.product_variant_ids.base_unit_id
+
+    def _set_base_unit_id(self):
+        for template in self:
+            if len(template.product_variant_ids) == 1:
+                template.product_variant_ids.base_unit_id = template.base_unit_id
+
+    @api.depends('price', 'lst_price', 'base_unit_count')
+    def _compute_base_unit_price(self):
+        for template in self:
+            template.base_unit_price = template.base_unit_count and (template.price or template.lst_price) / template.base_unit_count
+
+    @api.depends('uom_name', 'base_unit_id.name')
+    def _compute_base_unit_name(self):
+        for template in self:
+            template.base_unit_name = template.base_unit_id.name or template.uom_name
+
+    def _prepare_variant_values(self, combination):
+        variant_dict = super()._prepare_variant_values(combination)
+        variant_dict['base_unit_count'] = self.base_unit_count
+        return variant_dict
+
     def _get_website_accessory_product(self):
         domain = self.env['website'].sale_product_domain()
         return self.accessory_product_ids.filtered_domain(domain)
@@ -294,9 +340,14 @@ class ProductTemplate(models.Model):
             parent_combination=parent_combination, only_template=only_template)
 
         if self.env.context.get('website_id'):
+            context = dict(self.env.context, ** {
+                'quantity': self.env.context.get('quantity', add_qty),
+                'pricelist': pricelist and pricelist.id
+            })
+
+            product = (self.env['product.product'].browse(combination_info['product_id']) or self).with_context(context)
             partner = self.env.user.partner_id
             company_id = current_website.company_id
-            product = self.env['product.product'].browse(combination_info['product_id']) or self
 
             tax_display = self.user_has_groups('account.group_show_line_subtotals_tax_excluded') and 'total_excluded' or 'total_included'
             fpos = self.env['account.fiscal.position'].sudo().get_fiscal_position(partner.id)
@@ -317,6 +368,8 @@ class ProductTemplate(models.Model):
             has_discounted_price = pricelist.currency_id.compare_amounts(list_price, price) == 1
 
             combination_info.update(
+                base_unit_name=product.base_unit_name,
+                base_unit_price=product.base_unit_price,
                 price=price,
                 list_price=list_price,
                 has_discounted_price=has_discounted_price,
@@ -451,6 +504,29 @@ class Product(models.Model):
 
     website_url = fields.Char('Website URL', compute='_compute_product_website_url', help='The full URL to access the document through the website.')
 
+    base_unit_count = fields.Float('Base Unit Count', required=True, default=1, help="Display base unit price on your eCommerce pages. Set to 0 to hide it for this product.")
+    base_unit_id = fields.Many2one('website.base.unit', string='Custom Unit of Measure', help="Define a custom unit to display in the price per unit of measure field.")
+    base_unit_price = fields.Monetary("Price Per Unit", currency_field="currency_id", compute="_compute_base_unit_price")
+    base_unit_name = fields.Char(compute='_compute_base_unit_name', help='Displays the custom unit for the products if defined or the selected unit of measure otherwise.')
+
+    @api.depends('price', 'lst_price', 'base_unit_count')
+    def _compute_base_unit_price(self):
+        for product in self:
+            if not product.id:
+                product.base_unit_price = 0
+            else:
+                product.base_unit_price = product.base_unit_count and (product.price or product.lst_price) / product.base_unit_count
+
+    @api.depends('uom_name', 'base_unit_id')
+    def _compute_base_unit_name(self):
+        for product in self:
+            product.base_unit_name = product.base_unit_id.name or product.uom_name
+
+    @api.constrains('base_unit_count')
+    def _check_base_unit_count(self):
+        if any(product.base_unit_count < 0 for product in self):
+            raise ValidationError(_('The value of Base Unit Count must be greater than 0. Use 0 to hide the price per unit on this product.'))
+
     @api.depends_context('lang')
     @api.depends('product_tmpl_id.website_url', 'product_template_attribute_value_ids')
     def _compute_product_website_url(self):
@@ -458,6 +534,11 @@ class Product(models.Model):
             attributes = ','.join(str(x) for x in product.product_template_attribute_value_ids.ids)
             product.website_url = "%s#attr=%s" % (product.product_tmpl_id.website_url, attributes)
 
+    def _prepare_variant_values(self, combination):
+        variant_dict = super()._prepare_variant_values(combination)
+        variant_dict['base_unit_count'] = self.base_unit_count
+        return variant_dict
+
     def website_publish_button(self):
         self.ensure_one()
         return self.product_tmpl_id.website_publish_button()
diff --git a/addons/website_sale/models/product_product.py b/addons/website_sale/models/product_product.py
new file mode 100644
index 00000000000..d0fb1545563
--- /dev/null
+++ b/addons/website_sale/models/product_product.py
@@ -0,0 +1,88 @@
+# -*- coding: utf-8 -*-
+# Part of Odoo. See LICENSE file for full copyright and licensing details.
+
+from odoo import api, fields, models, _
+from odoo.exceptions import ValidationError
+
+
+class Product(models.Model):
+    _inherit = "product.product"
+
+    website_id = fields.Many2one(related='product_tmpl_id.website_id', readonly=False)
+
+    product_variant_image_ids = fields.One2many('product.image', 'product_variant_id', string="Extra Variant Images")
+
+    website_url = fields.Char('Website URL', compute='_compute_product_website_url', help='The full URL to access the document through the website.')
+
+    base_unit_count = fields.Float('Base Unit Count', required=True, default=1, help="Display base unit price on your eCommerce pages. Set to 0 to hide it for this product.")
+    base_unit_id = fields.Many2one('website.base.unit', string='Custom Unit of Measure', help="Define a custom unit to display in the price per unit of measure field.")
+    base_unit_price = fields.Monetary("Price Per Unit", currency_field="currency_id", compute="_compute_base_unit_price")
+    base_unit_name = fields.Char(compute='_compute_base_unit_name', help='Displays the custom unit for the products if defined or the selected unit of measure otherwise.')
+
+    @api.depends('price', 'lst_price', 'base_unit_count')
+    def _compute_base_unit_price(self):
+        for product in self:
+            if not product.id:
+                product.base_unit_price = 0
+            else:
+                product.base_unit_price = product.base_unit_count and (product.price or product.lst_price) / product.base_unit_count
+
+    @api.depends('uom_name', 'base_unit_id')
+    def _compute_base_unit_name(self):
+        for product in self:
+            product.base_unit_name = product.base_unit_id.name or product.uom_name
+
+    @api.constrains('base_unit_count')
+    def _check_base_unit_count(self):
+        if any(product.base_unit_count < 0 for product in self):
+            raise ValidationError(_('The value of Base Unit Count must be greater than 0. Use 0 to hide the price per unit on this product.'))
+
+    @api.depends_context('lang')
+    @api.depends('product_tmpl_id.website_url', 'product_template_attribute_value_ids')
+    def _compute_product_website_url(self):
+        for product in self:
+            attributes = ','.join(str(x) for x in product.product_template_attribute_value_ids.ids)
+            product.website_url = "%s#attr=%s" % (product.product_tmpl_id.website_url, attributes)
+
+    def _prepare_variant_values(self, combination):
+        variant_dict = super()._prepare_variant_values(combination)
+        variant_dict['base_unit_count'] = self.base_unit_count
+        return variant_dict
+
+    def website_publish_button(self):
+        self.ensure_one()
+        return self.product_tmpl_id.website_publish_button()
+
+    def open_website_url(self):
+        self.ensure_one()
+        res = self.product_tmpl_id.open_website_url()
+        res['url'] = self.website_url
+        return res
+
+    def _get_images(self):
+        """Return a list of records implementing `image.mixin` to
+        display on the carousel on the website for this variant.
+
+        This returns a list and not a recordset because the records might be
+        from different models (template, variant and image).
+
+        It contains in this order: the main image of the variant (if set), the
+        Variant Extra Images, and the Template Extra Images.
+        """
+        self.ensure_one()
+        variant_images = list(self.product_variant_image_ids)
+        if self.image_variant_1920:
+            # if the main variant image is set, display it first
+            variant_images = [self] + variant_images
+        else:
+            # If the main variant image is empty, it will fallback to template
+            # image, in this case insert it after the other variant images, so
+            # that all variant images are first and all template images last.
+            variant_images = variant_images + [self]
+        # [1:] to remove the main image from the template, we only display
+        # the template extra images here
+        return variant_images + self.product_tmpl_id._get_images()[1:]
+
+    def _is_sold_out(self):
+        combination_info = self.with_context(website_sale_stock_get_quantity=True).product_tmpl_id._get_combination_info(product_id=self.id)
+        return combination_info['product_type'] == 'product' and combination_info['free_qty'] <= 0
diff --git a/addons/website_sale/models/res_config_settings.py b/addons/website_sale/models/res_config_settings.py
index 8827ec8ad73..816d74984d7 100644
--- a/addons/website_sale/models/res_config_settings.py
+++ b/addons/website_sale/models/res_config_settings.py
@@ -18,6 +18,7 @@ class ResConfigSettings(models.TransientModel):
     ], string="Shipping Management")
 
     group_delivery_invoice_address = fields.Boolean(string="Shipping Address", implied_group='sale.group_delivery_invoice_address', group='base.group_portal,base.group_user,base.group_public')
+    group_show_uom_price = fields.Boolean(default=False, string="Base Unit Price", implied_group="website_sale.group_show_uom_price", group='base.group_portal,base.group_user,base.group_public')
 
     module_website_sale_digital = fields.Boolean("Digital Content")
     module_website_sale_wishlist = fields.Boolean("Wishlists")
diff --git a/addons/website_sale/security/ir.model.access.csv b/addons/website_sale/security/ir.model.access.csv
index 2e5d2523d30..a0f3aed3f3c 100644
--- a/addons/website_sale/security/ir.model.access.csv
+++ b/addons/website_sale/security/ir.model.access.csv
@@ -23,3 +23,5 @@ access_product_image_sale,product.image sale,model_product_image,sales_team.grou
 access_website_sale_payment_acquirer_onboarding_wizard,access.website.sale.payment.acquirer.onboarding.wizard,model_website_sale_payment_acquirer_onboarding_wizard,base.group_system,1,1,1,0
 access_ecom_extra_fields_public,access_ecom_extra_field public,model_website_sale_extra_field,,1,0,0,0
 access_ecom_extra_fields_publisher,access_ecom_extra_field publisher,model_website_sale_extra_field,website.group_website_publisher,1,1,1,1
+access_website_base_unit_public,website.base.unit public,model_website_base_unit,,1,0,0,0
+access_website_base_unit_sale_manager,website.base.unit sale manager,model_website_base_unit,sales_team.group_sale_manager,1,1,1,1
diff --git a/addons/website_sale/security/website_sale.xml b/addons/website_sale/security/website_sale.xml
index 4e14f89af8b..819db2a9bee 100644
--- a/addons/website_sale/security/website_sale.xml
+++ b/addons/website_sale/security/website_sale.xml
@@ -12,6 +12,11 @@
         <field name="perm_unlink" eval="False"/>
     </record>
 
+    <record id="group_show_uom_price" model="res.groups">
+        <field name="name">UOM Price Display for eCommerce</field>
+        <field name="category_id" ref="base.module_category_hidden"/>
+    </record>
+
     <record id="sales_team.group_sale_manager" model="res.groups">
         <field name="implied_ids" eval="[(4, ref('website.group_website_publisher'))]"/>
     </record>
diff --git a/addons/website_sale/static/src/js/variant_mixin.js b/addons/website_sale/static/src/js/variant_mixin.js
index a2afda68f5e..ab45708f2c2 100644
--- a/addons/website_sale/static/src/js/variant_mixin.js
+++ b/addons/website_sale/static/src/js/variant_mixin.js
@@ -11,12 +11,26 @@ var VariantMixin = require('sale.VariantMixin');
  * @param {string} uri The uri to adapt
  */
 VariantMixin._getUri = function (uri) {
-    if (this.isWebsite){
+    if (this.isWebsite) {
         return uri + '_website';
     } else {
         return uri;
     }
 };
+const originalOnChangeCombination = VariantMixin._onChangeCombination;
+VariantMixin._onChangeCombination = function (ev, $parent, combination) {
+    const $pricePerUom = $parent.find(".o_base_unit_price:first .oe_currency_value");
+    if ($pricePerUom) {
+        if (combination.is_combination_possible !== false && combination.base_unit_price != 0) {
+            $pricePerUom.parents(".o_base_unit_price_wrapper").removeClass("d-none");
+            $pricePerUom.text(this._priceToStr(combination.base_unit_price));
+            $parent.find(".oe_custom_base_unit:first").text(combination.base_unit_name);
+        } else {
+            $pricePerUom.parents(".o_base_unit_price_wrapper").addClass("d-none");
+        }
+    }
+    originalOnChangeCombination.apply(this, [ev, $parent, combination]);
+};
 
 const originalToggleDisable = VariantMixin._toggleDisable;
 /**
diff --git a/addons/website_sale/views/base_unit_view.xml b/addons/website_sale/views/base_unit_view.xml
new file mode 100644
index 00000000000..1999c18428e
--- /dev/null
+++ b/addons/website_sale/views/base_unit_view.xml
@@ -0,0 +1,12 @@
+<?xml version="1.0" encoding="utf-8"?>
+<odoo>
+    <record id='base_unit_action' model='ir.actions.act_window'>
+        <field name="name">Base Units</field>
+        <field name="res_model">website.base.unit</field>
+        <field name="view_mode">tree,form</field>
+    </record>
+
+    <menuitem name="Base Units" id="website_base_unit_menu" action="base_unit_action"
+              parent="website_sale.menu_product_settings" sequence="5" groups="website_sale.group_show_uom_price"/>
+
+</odoo>
diff --git a/addons/website_sale/views/product_views.xml b/addons/website_sale/views/product_views.xml
index 54644316fd5..04275f7d4ed 100644
--- a/addons/website_sale/views/product_views.xml
+++ b/addons/website_sale/views/product_views.xml
@@ -98,6 +98,43 @@
         </field>
     </record>
 
+    <record model="ir.ui.view" id="product_template_only_website_form_view">
+        <field name="name">product.template.product.only.website.form</field>
+        <field name="model">product.template</field>
+        <field name="inherit_id" ref="product.product_template_only_form_view"/>
+        <field name="arch" type="xml">
+            <xpath expr="//field[@name='uom_id']" position="after">
+                <label for="base_unit_count" groups="website_sale.group_show_uom_price"/>
+                <div name="base_unit_price" groups="website_sale.group_show_uom_price" class="o_row">
+                    <field name="base_unit_count" attrs="{'invisible': [('product_variant_count', '>', 1)]}" />
+                    <field name="base_unit_id" options="{'no_open': True}" attrs="{'invisible': [('product_variant_count', '>', 1)]}" />
+                    <span attrs="{'invisible': ['|', ('base_unit_price','=', 0), ('product_variant_count', '>', 1)]}">
+                        (<field name="base_unit_price"/> / <field name="base_unit_name"/>)
+                    </span>
+                    <span class='text-muted' attrs="{'invisible': [('product_variant_count', '&lt;=', 1)]}">Based on variants</span>
+                </div>
+            </xpath>
+        </field>
+    </record>
+
+    <record model="ir.ui.view" id="product_product_normal_website_form_view">
+        <field name="name">product.product.normal.view.website</field>
+        <field name="model">product.product</field>
+        <field name="inherit_id" ref="product.product_normal_form_view"/>
+        <field name="arch" type="xml">
+            <xpath expr="//field[@name='uom_id']" position="after">
+                <label for="base_unit_count" groups="website_sale.group_show_uom_price"/>
+                <div name="base_unit_price" groups="website_sale.group_show_uom_price" class="o_row">
+                    <field name="base_unit_count"/>
+                    <field name="base_unit_id" options="{'no_open': True}"/>
+                    <span attrs="{'invisible': [('base_unit_price','=', 0)]}">
+                        (<field name="base_unit_price"/> / <field name="base_unit_name"/>)
+                    </span>
+                </div>
+            </xpath>
+        </field>
+    </record>
+
     <record model="ir.ui.view" id="product_template_form_view">
         <field name="name">product.template.product.website.form</field>
         <field name="model">product.template</field>
@@ -133,6 +170,16 @@
         <field name="model">product.product</field>
         <field name="inherit_id" ref="product.product_variant_easy_edit_view"/>
         <field name="arch" type="xml">
+            <field name="standard_price" position="after">
+                <label for="base_unit_count" groups="website_sale.group_show_uom_price"/>
+                <div name="base_unit_price" groups="website_sale.group_show_uom_price" class="o_row">
+                    <field name="base_unit_count"/>
+                    <field name="base_unit_id" options="{'no_open': True}"/>
+                    <span attrs="{'invisible': [('base_unit_price','=', 0)]}">
+                        (<field name="base_unit_price"/> / <field name="base_unit_name"/>)
+                    </span>
+                </div>
+            </field>
             <sheet position="inside">
                 <group name="product_variant_images" string="Extra Variant Media">
                     <field name="product_variant_image_ids" class="o_website_sale_image_list" context="{'default_name': name}" mode="kanban" add-label="Add a Media" nolabel="1"/>
diff --git a/addons/website_sale/views/res_config_settings_views.xml b/addons/website_sale/views/res_config_settings_views.xml
index c2d093e879d..5c60ce74489 100644
--- a/addons/website_sale/views/res_config_settings_views.xml
+++ b/addons/website_sale/views/res_config_settings_views.xml
@@ -101,6 +101,18 @@
                             </div>
                         </div>
                     </div>
+
+                    <div class="col-12 col-lg-6 o_setting_box" id="ecom_uom_price_option_setting">
+                        <div class="o_setting_left_pane">
+                            <field name="group_show_uom_price"/>
+                        </div>
+                        <div class="o_setting_right_pane">
+                            <label for="group_show_uom_price"/>
+                            <div class="text-muted">
+                                Add price per base unit of measure on your Products
+                            </div>
+                        </div>
+                    </div>
                 </div>
 
                 <h2>Pricing</h2>
diff --git a/addons/website_sale/views/templates.xml b/addons/website_sale/views/templates.xml
index 3b68bf5fde4..f4f9849d446 100644
--- a/addons/website_sale/views/templates.xml
+++ b/addons/website_sale/views/templates.xml
@@ -571,6 +571,11 @@
         </xpath>
     </template>
 
+    <template id="base_unit_price" name="Product Bas eunit price">
+        (<span class="o_base_unit_price" t-field="product.base_unit_price" t-options="{'display_currency': website.currency_id}"/>
+         / <span class="oe_custom_base_unit" t-field="product.base_unit_name"/>)
+    </template>
+
     <template id="product" name="Product" track="1">
 
         <t t-set="combination" t-value="product._get_first_possible_combination()"/>
@@ -629,7 +634,12 @@
                             <form t-if="product._is_add_to_cart_possible()" action="/shop/cart/update" method="POST">
                                 <input type="hidden" name="csrf_token" t-att-value="request.csrf_token()" />
                                 <div class="js_product js_main_product mb-3">
-                                    <t t-call="website_sale.product_price" />
+                                    <div>
+                                        <t t-call="website_sale.product_price" />
+                                        <small class="ml-1 text-muted o_base_unit_price_wrapper d-none" groups="website_sale.group_show_uom_price">
+                                            <t t-call='website_sale.base_unit_price'/>
+                                        </small>
+                                    </div>
                                     <t t-placeholder="select">
                                         <input type="hidden" class="product_id" name="product_id" t-att-value="product_variant.id" />
                                         <input type="hidden" class="product_template_id" name="product_template_id" t-att-value="product.id" />
@@ -787,7 +797,7 @@
     </template>
 
     <template id="product_price">
-      <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer" class="product_price mt-2 mb-3">
+      <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer" class="product_price d-inline-block mt-2 mb-3">
           <h3 class="css_editable_mode_hidden">
               <span class="oe_price" style="white-space: nowrap;" t-esc="combination_info['price']" t-options="{'widget': 'monetary', 'display_currency': website.currency_id}"/>
               <span itemprop="price" style="display:none;" t-esc="combination_info['price']"/>
@@ -1054,7 +1064,7 @@
                         </td>
                         <td class="text-center td-price" name="price">
                             <t t-set="combination" t-value="line.product_id.product_template_attribute_value_ids + line.product_no_variant_attribute_value_ids"/>
-                            <t t-set="combination_info" t-value="line.product_id.product_tmpl_id._get_combination_info(combination, pricelist=website_sale_order.pricelist_id)"/>
+                            <t t-set="combination_info" t-value="line.product_id.product_tmpl_id._get_combination_info(combination, pricelist=website_sale_order.pricelist_id, add_qty=line.product_uom_qty)"/>
 
                             <t t-set="list_price_converted" t-value="website.currency_id._convert(combination_info['list_price'], website_sale_order.currency_id, website_sale_order.company_id, date)"/>
                             <t groups="account.group_show_line_subtotals_tax_excluded" t-if="(website_sale_order.pricelist_id.discount_policy == 'without_discount' and website_sale_order.currency_id.compare_amounts(list_price_converted, line.price_reduce_taxexcl) == 1) or website_sale_order.currency_id.compare_amounts(line.price_unit, line.price_reduce) == 1" name="order_line_discount">
@@ -1065,6 +1075,9 @@
                                 <del t-attf-class="#{'text-danger mr8'}" style="white-space: nowrap;" t-esc="list_price_converted" t-options="{'widget': 'monetary', 'display_currency': website_sale_order.currency_id}" />
                             </t>
                             <span t-field="line.price_reduce_taxinc" style="white-space: nowrap;" t-options="{'widget': 'monetary', 'display_currency': website_sale_order.currency_id}" groups="account.group_show_line_subtotals_tax_included" />
+                            <small t-if="not line._is_not_sellable_line() and line.product_id.base_unit_price" class="cart_product_base_unit_price d-block text-muted" groups="website_sale.group_show_uom_price">
+                                <t t-call='website_sale.base_unit_price'><t t-set='product' t-value='line.product_id' /></t>
+                            </small>
                         </td>
                         <td class="td-action">
                             <a href='#' aria-label="Remove from cart" title="Remove from cart" class='js_delete_product no-decoration'> <small><i class='fa fa-trash-o'></i></small></a>
diff --git a/addons/website_sale_comparison/views/website_sale_comparison_template.xml b/addons/website_sale_comparison/views/website_sale_comparison_template.xml
index 1438c73928e..6d1e7d5e04a 100644
--- a/addons/website_sale_comparison/views/website_sale_comparison_template.xml
+++ b/addons/website_sale_comparison/views/website_sale_comparison_template.xml
@@ -129,6 +129,9 @@
                                                 <strong>Price:</strong>
                                                 <del t-attf-class="text-danger mr8 {{'' if combination_info['has_discounted_price'] else 'd-none'}}" style="white-space: nowrap;" t-esc="combination_info['list_price']" t-options="{'widget': 'monetary', 'display_currency': website.currency_id}" />
                                                 <span t-esc="combination_info['price']" t-options="{'widget': 'monetary', 'display_currency': website.currency_id}"></span>
+                                                <small class="d-block text-muted" groups="website_sale.group_show_uom_price" t-if="product.base_unit_price">
+                                                    <t t-call='website_sale.base_unit_price'><t t-set='product' t-value='line.product_id' /></t>
+                                                </small>
                                             </span>
 
                                             <form action="/shop/cart/update" method="post" class="text-center">
diff --git a/addons/website_sale_wishlist/views/website_sale_wishlist_template.xml b/addons/website_sale_wishlist/views/website_sale_wishlist_template.xml
index e7d4e7efb1c..cfd0789ce83 100644
--- a/addons/website_sale_wishlist/views/website_sale_wishlist_template.xml
+++ b/addons/website_sale_wishlist/views/website_sale_wishlist_template.xml
@@ -187,6 +187,9 @@
                                         <td class="align-middle">
                                             <t t-set="combination_info" t-value="wish.product_id._get_combination_info_variant()"/>
                                             <t t-esc="combination_info['price']" t-options="{'widget': 'monetary', 'display_currency': website.pricelist_id.currency_id}"/>
+                                            <small t-if="wish.product_id.base_unit_price" class="cart_product_base_unit_price d-block text-muted" groups="website_sale.group_show_uom_price">
+                                                <t t-call='website_sale.base_unit_price'><t t-set='product' t-value='wish.product_id' /></t>
+                                            </small>
                                         </td>
                                         <td class='text-center td-wish-btn align-middle'>
                                             <input name="product_id" t-att-value="wish.product_id.id" type="hidden"/>