diff --git a/views/sale_coupon_program_views.xml b/views/sale_coupon_program_views.xml
index dacb9279ab5..c06d2194983 100644
--- a/views/sale_coupon_program_views.xml
+++ b/views/sale_coupon_program_views.xml
@@ -182,20 +182,10 @@
             'search_default_opened': 1
             }</field>
         <field name="help" type="html">
-            <p class="oe_view_nocontent_create">
-                Click here to create a new coupon program.
-            </p>
-            <p>
-                Using coupon programs allows you to propose to your customers:<br/>
-                <ul>
-                    <li>Free products or discounts if some conditions on products or purchased amount are met.</li>
-                    <li>Promotional offers limited in time.</li>
-                    <li>Generate coupons for a customers group.</li>
-                    <li>Specific offers based on a customers group or a product set.</li>
-                    <li>A combination of the preceeding points.</li>
-                </ul><br/>
-                A coupon is applied by entering a valid code if the program rules are met and if the
-                reward is already in the order lines.
+            <p class="o_view_nocontent_smiling_face">
+                Create a new coupon program
+            </p><p>
+                Generate and share coupon codes with your customers to get discounts or free products.
              </p>
         </field>
     </record>
@@ -295,18 +285,11 @@
             'search_default_opened': 1
             }</field>
         <field name="help" type="html">
-            <p class="oe_view_nocontent_create">
-                Click here to create a new promotion program.
-            </p>
-            <p>
-                Using promotion programs allows you to propose to your customers:<br/>
-                <ul>
-                    <li>Promotional offers limited in time or a limited order number.</li>
-                    <li>Public code printed in advertisements, magasines, etc.</li>
-                    <li>Specific offers based on a customers group or a product set.</li>
-                    <li>A combination of the preceeding points.</li>
-                </ul><br/>
-                You may choose to apply the program reward immediatly on the sales order or to propose the reward for a next order. In the second case a coupon will be generated at the order confirmation for the customer to use it later.
+            <p class="o_view_nocontent_smiling_face">
+                Create a new promotion program
+            </p><p>
+                Build up promotion programs to attract more customers with discounts, free products, free delivery, etc.
+                You can share promotion codes or grant the promotions automatically if some conditions are met.
              </p>
         </field>
     </record>