diff --git a/addons/project/static/src/js/project_task_kanban_examples.js b/addons/project/static/src/js/project_task_kanban_examples.js
index 72f09478df6..1717ae49778 100644
--- a/addons/project/static/src/js/project_task_kanban_examples.js
+++ b/addons/project/static/src/js/project_task_kanban_examples.js
@@ -39,6 +39,7 @@ function escFormat() {
 
 kanbanExamplesRegistry.add('project', {
     ghostColumns: [_lt('New'), _lt('Assigned'), _lt('In Progress'), _lt('Done')],
+    applyExamplesText: _lt("Use This For My Project"),
     examples:[{
         name: _lt('Software Development'),
         columns: [_lt('Backlog'), _lt('Specifications'), _lt('Development'), _lt('Tests'), _lt('Delivered')],
diff --git a/addons/utm/data/utm_data.xml b/addons/utm/data/utm_data.xml
index 0b9a5fb62d7..cf7bafd7134 100644
--- a/addons/utm/data/utm_data.xml
+++ b/addons/utm/data/utm_data.xml
@@ -1,22 +1,12 @@
 <?xml version="1.0" encoding="utf-8"?>
 <odoo>
         <!-- UTM Stage -->
+        <!-- This one is kept in data instead of demo to avoid crashing if the user starts creating campaigns
+        before stages have been created, as they are mandatory -->
         <record id="default_utm_stage" model="utm.stage">
             <field name="name">New</field>
             <field name="sequence">10</field>
         </record>
-        <record id="campaign_stage_1" model="utm.stage">
-            <field name="name">Schedule</field>
-            <field name="sequence">10</field>
-        </record>
-        <record id="campaign_stage_2" model="utm.stage">
-            <field name="name">Design</field>
-            <field name="sequence">20</field>
-        </record>
-        <record id="campaign_stage_3" model="utm.stage">
-            <field name="name">Sent</field>
-            <field name="sequence">30</field>
-        </record>
 
         <!-- UTM Source -->
         <record model="utm.source" id="utm_source_search_engine">
diff --git a/addons/utm/data/utm_demo.xml b/addons/utm/data/utm_demo.xml
index e4e44578fe0..1acae0f425c 100644
--- a/addons/utm/data/utm_demo.xml
+++ b/addons/utm/data/utm_demo.xml
@@ -1,26 +1,40 @@
-<?xml version="1.0"?>
+<?xml version="1.0" encoding="utf-8"?>
 <odoo>
-<data>
-    <!-- UTM Campaigns -->
-    <record model="utm.campaign" id="utm_campaign_fall_drive">
-        <field name="name">Sale</field>
-        <field name="stage_id" ref="utm.default_utm_stage"/>
-        <field name="is_website" eval="True"/>
-    </record>
-    <record model="utm.campaign" id="utm_campaign_christmas_special">
-        <field name="name">Christmas Special</field>
-        <field name="stage_id" ref="utm.default_utm_stage"/>
-        <field name="is_website" eval="True"/>
-    </record>
-    <record model="utm.campaign" id="utm_campaign_email_campaign_services">
-        <field name="name">Email Campaign - Services</field>
-        <field name="stage_id" ref="utm.default_utm_stage"/>
-        <field name="is_website" eval="True"/>
-    </record>
-    <record model="utm.campaign" id="utm_campaign_email_campaign_products">
-        <field name="name">Email Campaign - Products</field>
-        <field name="stage_id" ref="utm.default_utm_stage"/>
-        <field name="is_website" eval="True"/>
-    </record>
-</data>
+    <data>
+        <!-- UTM Stage -->
+        <record id="campaign_stage_1" model="utm.stage">
+            <field name="name">Schedule</field>
+            <field name="sequence">10</field>
+        </record>
+        <record id="campaign_stage_2" model="utm.stage">
+            <field name="name">Design</field>
+            <field name="sequence">20</field>
+        </record>
+        <record id="campaign_stage_3" model="utm.stage">
+            <field name="name">Sent</field>
+            <field name="sequence">30</field>
+        </record>
+
+        <!-- UTM Campaigns -->
+        <record model="utm.campaign" id="utm_campaign_fall_drive">
+            <field name="name">Sale</field>
+            <field name="stage_id" ref="utm.default_utm_stage" />
+            <field name="is_website" eval="True" />
+        </record>
+        <record model="utm.campaign" id="utm_campaign_christmas_special">
+            <field name="name">Christmas Special</field>
+            <field name="stage_id" ref="utm.default_utm_stage" />
+            <field name="is_website" eval="True" />
+        </record>
+        <record model="utm.campaign" id="utm_campaign_email_campaign_services">
+            <field name="name">Email Campaign - Services</field>
+            <field name="stage_id" ref="utm.default_utm_stage" />
+            <field name="is_website" eval="True" />
+        </record>
+        <record model="utm.campaign" id="utm_campaign_email_campaign_products">
+            <field name="name">Email Campaign - Products</field>
+            <field name="stage_id" ref="utm.default_utm_stage" />
+            <field name="is_website" eval="True" />
+        </record>
+    </data>
 </odoo>
diff --git a/addons/utm/static/src/js/utm_campaign_kanban_examples.js b/addons/utm/static/src/js/utm_campaign_kanban_examples.js
new file mode 100644
index 00000000000..a1b7ec622d1
--- /dev/null
+++ b/addons/utm/static/src/js/utm_campaign_kanban_examples.js
@@ -0,0 +1,34 @@
+odoo.define('utm.campaing_kanban_examples', function (require) {
+'use strict';
+
+var core = require('web.core');
+var kanbanExamplesRegistry = require('web.kanban_examples_registry');
+
+var _lt = core._lt;
+
+kanbanExamplesRegistry.add('utm_campaign', {
+    ghostColumns: [_lt('Ideas'), _lt('Design'), _lt('Review'), _lt('Send'), _lt('Done')],
+    applyExamplesText: _lt("Use This For My Campaigns"),
+    examples: [{
+        name: _lt('Creative Flow'),
+        columns: [_lt('Ideas'), _lt('Design'), _lt('Review'), _lt('Send'), _lt('Done')],
+        description: _lt("Collect ideas, design creative content and publish it once reviewed."),
+    }, {
+        name: _lt('Event-driven Flow'),
+        columns: [_lt('Later'), _lt('This Month'), _lt('This Week'), _lt('Running'), _lt('Sent')],
+        description: _lt("Track incoming events (e.g. : Christmas, Black Friday, ...) and publish timely content."),
+    }, {
+        name: _lt('Soft-Launch Flow'),
+        columns: [_lt('Pre-Launch'), _lt('Soft-Launch'), _lt('Deploy'), _lt('Report'), _lt('Done')],
+        description: _lt("Prepare your Campaign, test it with part of your audience and deploy it fully afterwards."),
+    }, {
+        name: _lt('Audience-driven Flow'),
+        columns: [_lt('New'), _lt('Gather Data'), _lt('List-Building'), _lt('Copywriting'), _lt('Sent')],
+        description: _lt("Gather data, build a recipient list and write content based on your Marketing target."),
+    }, {
+        name: _lt('Approval-based Flow'),
+        columns: [_lt('New'), _lt('To be Approved'), _lt('Approved'), _lt('Deployed')],
+        description: _lt("Prepare Campaigns and get them approved before making them go live."),
+    }],
+});
+});
diff --git a/addons/utm/views/assets.xml b/addons/utm/views/assets.xml
index 53ab3d95603..0195faae527 100644
--- a/addons/utm/views/assets.xml
+++ b/addons/utm/views/assets.xml
@@ -1,6 +1,9 @@
 <?xml version="1.0" encoding="utf-8"?>
 <odoo>
     <template id="assets_backend" name="utm assets" inherit_id="web.assets_backend">
+        <xpath expr="." position="inside">
+            <script type="text/javascript" src="/utm/static/src/js/utm_campaign_kanban_examples.js"></script>
+        </xpath>
         <xpath expr="link[last()]" position="after">
             <link rel="stylesheet" type="text/scss" href="/utm/static/src/scss/utm_views.scss"/>
         </xpath>
diff --git a/addons/utm/views/utm_campaign_views.xml b/addons/utm/views/utm_campaign_views.xml
index 74db9f88b9b..c390306d972 100644
--- a/addons/utm/views/utm_campaign_views.xml
+++ b/addons/utm/views/utm_campaign_views.xml
@@ -73,7 +73,7 @@
         <field name="name">utm.campaign.view.kanban</field>
         <field name="model">utm.campaign</field>
         <field name="arch" type="xml">
-            <kanban default_group_by='stage_id' class="o_utm_kanban" on_create="quick_create" quick_create_view="utm.utm_campaign_view_form_quick_create">
+            <kanban default_group_by='stage_id' class="o_utm_kanban" on_create="quick_create" quick_create_view="utm.utm_campaign_view_form_quick_create" examples="utm_campaign">
                 <field name='color'/>
                 <field name='user_id'/>
                 <field name="stage_id"/>
diff --git a/addons/utm/views/utm_views.xml b/addons/utm/views/utm_views.xml
index edf2273d8a1..97a1680da53 100644
--- a/addons/utm/views/utm_views.xml
+++ b/addons/utm/views/utm_views.xml
@@ -18,7 +18,10 @@
         <field name="view_mode">kanban,tree,form</field>
         <field name="help" type="html">
             <p class="o_view_nocontent_smiling_face">
-                Define a new UTM campaign
+                Create a campaign
+            </p>
+            <p>
+                Campaigns are used to centralize your marketing efforts and track their results.
             </p>
         </field>
     </record>
diff --git a/addons/web/static/src/js/views/kanban/kanban_column_quick_create.js b/addons/web/static/src/js/views/kanban/kanban_column_quick_create.js
index 21824c22100..c4bed5faa05 100644
--- a/addons/web/static/src/js/views/kanban/kanban_column_quick_create.js
+++ b/addons/web/static/src/js/views/kanban/kanban_column_quick_create.js
@@ -32,6 +32,7 @@ var ColumnQuickCreate = Widget.extend({
      */
     init: function (parent, options) {
         this._super.apply(this, arguments);
+        this.applyExamplesText = options.applyExampleText || _t("Use This For My Kanban");
         this.examples = options.examples;
         this.folded = true;
         this.isMobile = false;
@@ -186,12 +187,12 @@ var ColumnQuickCreate = Widget.extend({
             })),
             buttons: [{
                 classes: 'btn-primary float-right',
-                text: _t('Use This For My Project'),
+                text: this.applyExamplesText,
                 close: true,
                 click: function () {
                     const activeExample = self.examples[this.$('.nav-link.active').data("exampleIndex")];
                     activeExample.columns.forEach(column => {
-                        self.trigger_up('quick_create_add_column', {value: column.toString()});
+                        self.trigger_up('quick_create_add_column', { value: column.toString(), foldQuickCreate: true });
                     });
                 }
             }, {
diff --git a/addons/web/static/src/js/views/kanban/kanban_controller.js b/addons/web/static/src/js/views/kanban/kanban_controller.js
index a908eb0d138..a7ee449299b 100644
--- a/addons/web/static/src/js/views/kanban/kanban_controller.js
+++ b/addons/web/static/src/js/views/kanban/kanban_controller.js
@@ -226,7 +226,10 @@ var KanbanController = BasicController.extend({
             }).then(function () {
                 return self.update({}, {reload: false});
             }).then(function () {
-                self.renderer.quickCreateToggleFold();
+                let quickCreateFolded = self.renderer.quickCreate.folded;
+                if (ev.data.foldQuickCreate ? !quickCreateFolded : quickCreateFolded) {
+                    self.renderer.quickCreateToggleFold();
+                }
                 self.renderer.trigger_up("quick_create_column_created");
             });
         });
diff --git a/addons/web/static/src/js/views/kanban/kanban_renderer.js b/addons/web/static/src/js/views/kanban/kanban_renderer.js
index acf3fc7d7cd..1b1cfc5c147 100644
--- a/addons/web/static/src/js/views/kanban/kanban_renderer.js
+++ b/addons/web/static/src/js/views/kanban/kanban_renderer.js
@@ -373,6 +373,7 @@ var KanbanRenderer = BasicRenderer.extend({
 
             if (this.createColumnEnabled) {
                 this.quickCreate = new ColumnQuickCreate(this, {
+                    applyExamplesText: this.examples && this.examples.applyExamplesText,
                     examples: this.examples && this.examples.examples,
                 });
                 this.defs.push(this.quickCreate.appendTo(fragment).then(function () {
diff --git a/addons/web/static/src/scss/kanban_examples_dialog.scss b/addons/web/static/src/scss/kanban_examples_dialog.scss
index 2251896e3a0..82cb9e3c96c 100644
--- a/addons/web/static/src/scss/kanban_examples_dialog.scss
+++ b/addons/web/static/src/scss/kanban_examples_dialog.scss
@@ -33,6 +33,7 @@
     // content
     .o_kanban_examples_dialog_content {
         flex: 1 1 100%;
+        min-height: 300px;
 
         .o_kanban_examples_description {
             padding: 16px 16px 0;