diff --git a/addons/web/static/lib/jquery.tipTip/jquery.tipTip.js b/addons/web/static/lib/jquery.tipTip/jquery.tipTip.js
index 0b3a24d4beb..d5295f1e155 100644
--- a/addons/web/static/lib/jquery.tipTip/jquery.tipTip.js
+++ b/addons/web/static/lib/jquery.tipTip/jquery.tipTip.js
@@ -94,7 +94,7 @@
 			
 				function active_tiptip(){
 					opts.enter.call(this);
-					var org_title = typeof opts.content === 'function' ? opts.content() : opts.content;
+					var org_title = typeof opts.content === 'function' ? opts.content.call(org_elem, opts) : opts.content;
 					org_title = org_title || org_elem.attr(opts.attribute);
 					tiptip_content.html(org_title);
 					tiptip_holder.hide().removeAttr("class").css("margin","0");