diff --git a/addons/mass_mailing/data/mass_mailing_demo.xml b/addons/mass_mailing/data/mass_mailing_demo.xml
index 40d04fcd0c1..e2768d2ae16 100644
--- a/addons/mass_mailing/data/mass_mailing_demo.xml
+++ b/addons/mass_mailing/data/mass_mailing_demo.xml
@@ -129,27 +129,6 @@
                         <div class="o_mail_snippet_general" style="margin:0px auto 0px auto;background-color:rgb(255, 255, 255);max-width:600px;width:100%;">
                             <table align="center" cellspacing="0" cellpadding="0" class="o_mail_table_styles o_mail_full_width_padding" style="border-style:solid none none none;padding:20px 0 20px 0;border-top-color:rgb(245, 245, 245);border-top-width:2px;width:100%;border-collapse:separate;">
                                 <tbody>
-                                    <tr>
-                                        <td class="o_mail_footer_social" style="text-align:center;vertical-align:middle;">
-                                            <a title="Facebook" href="https://www.facebook.com/Odoo" style="text-decoration:none;font-weight:bold;background-color:transparent;color:rgb(100, 89, 116);">
-                                                <img src="/web_editor/font_to_img/61594/rgb(100,89,116)/16" data-class="fa fa-facebook" style="border-style:none;max-width:100%;width:100%;vertical-align:middle;height: auto; width: auto;"/> ​
-                                            
-                                            </a>
-                                            <a style="text-decoration:none;font-weight:bold;background-color:transparent;color:rgb(100, 89, 116);margin-left:10px" title="Google Plus" href="https://plus.google.com/+Odooapps">
-                                                <img src="/web_editor/font_to_img/61653/rgb(100,89,116)/16" data-class="fa fa-google-plus" style="border-style:none;max-width:100%;width:100%;vertical-align:middle;height: auto; width: auto;"/>
-                                            </a>
-                                            <a style="text-decoration:none;font-weight:bold;background-color:transparent;color:rgb(100, 89, 116);margin-left:10px" title="LinkedIn" href="https://www.linkedin.com/company/odoo">
-                                                <img src="/web_editor/font_to_img/61665/rgb(100,89,116)/16" data-class="fa fa-linkedin" style="border-style:none;max-width:100%;width:100%;vertical-align:middle;height: auto; width: auto;"/>
-                                            </a>
-                                            <a style="text-decoration:none;font-weight:bold;background-color:transparent;color:rgb(100, 89, 116);margin-left:10px" title="Twitter" href="https://twitter.com/Odoo">
-                                                <img src="/web_editor/font_to_img/61593/rgb(100,89,116)/16" data-class="fa fa-twitter" style="border-style:none;max-width:100%;width:100%;vertical-align:middle;height: auto; width: auto;"/>
-                                            </a>
-                                            <a style="text-decoration:none;font-weight:bold;background-color:transparent;color:rgb(100, 89, 116);margin-left:10px" title="Instagram" href="https://www.instagram.com/explore/tags/odoo/">
-                                                <img src="/web_editor/font_to_img/61805/rgb(100,89,116)/16" data-class="fa fa-instagram" style="border-style:none;max-width:100%;width:100%;vertical-align:middle;height: auto; width: auto;"/> ​
-                                            
-                                            </a>
-                                        </td>
-                                    </tr>
                                     <tr>
                                         <td class="o_mail_footer_links o_default_snippet_text" style="padding:10px 0 10px 0;text-align:center;vertical-align:middle;">
                                             <a href="/unsubscribe_from_list" class="btn btn-link o_default_snippet_text" style="text-decoration:none;border-radius:0.25rem;border-style:solid;padding:0px;cursor:pointer;line-height:1.5;font-size:12px;border-left-color:transparent;border-bottom-color:transparent;border-right-color:transparent;border-top-color:transparent;border-left-width:1px;border-bottom-width:1px;border-right-width:1px;border-top-width:1px;user-select:none;vertical-align:middle;white-space:nowrap;text-align:center;font-weight:bold;display:inline-block;background-color:transparent;color:rgb(100, 89, 116);">Unsubscribe</a> | 
@@ -176,9 +155,7 @@
         <tbody>
             <tr>
                 <td align="center" style="padding:16px 0 16px 0;" class="pt16 pb16">
-                  Powered by 
-                    
-                    <a target="_blank" href="https://www.odoo.com?utm_source=db&amp;utm_medium=email" style="text-decoration:none;background-color:transparent;color:#875A7B;">Odoo</a>
+                  Powered by <a target="_blank" href="https://www.odoo.com" style="text-decoration:none;background-color:transparent;color:#875A7B;">Odoo</a>
                 </td>
             </tr>
         </tbody>
@@ -195,6 +172,7 @@
             <field name="message_id">1111000@odoo.com</field>
             <field name="model">res.partner</field>
             <field name="res_id" ref="base.res_partner_address_7"/>
+            <field name="email">billy.fox45@example.com</field>
             <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
             <field name="opened" eval="(DateTime.today() - relativedelta(days=2)).strftime('%Y-%m-%d %H:%M:%S')"/>
             <field name="replied" eval="(DateTime.today() - relativedelta(days=1)).strftime('%Y-%m-%d %H:%M:%S')"/>
@@ -204,6 +182,7 @@
             <field name="message_id">1111001@odoo.com</field>
             <field name="model">res.partner</field>
             <field name="res_id" ref="base.res_partner_address_13"/>
+            <field name="email">kim.snyder96@example.com</field>
             <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
             <field name="opened" eval="(DateTime.today() - relativedelta(days=2)).strftime('%Y-%m-%d %H:%M:%S')"/>
             <field name="replied" eval="(DateTime.today() - relativedelta(days=0)).strftime('%Y-%m-%d %H:%M:%S')"/>
@@ -213,6 +192,7 @@
             <field name="message_id">1111002@odoo.com</field>
             <field name="model">res.partner</field>
             <field name="res_id" ref="base.res_partner_address_14"/>
+            <field name="email">edith.sanchez68@example.com</field>
             <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
             <field name="opened" eval="(DateTime.today() - relativedelta(days=2)).strftime('%Y-%m-%d %H:%M:%S')"/>
         </record>
@@ -221,6 +201,7 @@
             <field name="message_id">1111003@odoo.com</field>
             <field name="model">res.partner</field>
             <field name="res_id" ref="base.res_partner_address_24"/>
+            <field name="email">theodore.gardner36@example.com</field>
             <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
             <field name="opened" eval="(DateTime.today() - relativedelta(days=1)).strftime('%Y-%m-%d %H:%M:%S')"/>
         </record>
@@ -229,14 +210,15 @@
             <field name="message_id">1111004@odoo.com</field>
             <field name="model">res.partner</field>
             <field name="res_id" ref="base.res_partner_address_32"/>
+            <field name="email">sandra.neal80@example.com</field>
             <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
-            <field name="opened" eval="(DateTime.today() - relativedelta(days=1)).strftime('%Y-%m-%d %H:%M:%S')"/>
         </record>
         <record id="mass_mail_1_stat_5" model="mailing.trace">
             <field name="mass_mailing_id" eval="ref('mass_mail_1')"/>
             <field name="message_id">1111004@odoo.com</field>
             <field name="model">res.partner</field>
             <field name="res_id" ref="base.res_partner_address_33"/>
+            <field name="email">julie.richards84@example.com</field>
             <field name="sent" eval="False"/>
             <field name="exception" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
         </record>
@@ -245,6 +227,7 @@
             <field name="message_id">1111004@odoo.com</field>
             <field name="model">res.partner</field>
             <field name="res_id" ref="base.res_partner_address_34"/>
+            <field name="email">travis.mendoza24@example.com</field>
             <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
             <field name="bounced" eval="(DateTime.today() - relativedelta(days=3)).strftime('%Y-%m-%d %H:%M:%S')"/>
         </record>
diff --git a/addons/mass_mailing_sms/__manifest__.py b/addons/mass_mailing_sms/__manifest__.py
index a31778d1fd6..865a60a717e 100644
--- a/addons/mass_mailing_sms/__manifest__.py
+++ b/addons/mass_mailing_sms/__manifest__.py
@@ -27,6 +27,9 @@
         'wizard/mailing_sms_test_views.xml',
     ],
     'demo': [
+        'data/utm_demo.xml',
+        'data/mailing_list_demo.xml',
+        'data/mailing_demo.xml',
     ],
     'application': True,
 }
diff --git a/addons/mass_mailing_sms/data/mailing_demo.xml b/addons/mass_mailing_sms/data/mailing_demo.xml
new file mode 100644
index 00000000000..1aca8ed291e
--- /dev/null
+++ b/addons/mass_mailing_sms/data/mailing_demo.xml
@@ -0,0 +1,166 @@
+<?xml version="1.0" encoding="utf-8"?>
+<odoo><data noupdate="0">
+    <record id="mailing_sms_0" model="mailing.mailing">
+        <field name="name">XMas Promo</field>
+        <field name="mailing_type">sms</field>
+        <field name="state">done</field>
+        <field name="user_id" ref="base.user_admin"/>
+        <field name="sent_date" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+        <field name="campaign_id" ref="utm_campaign_0"/>
+        <field name="mailing_model_id" ref="base.model_res_partner"/>
+        <field name="mailing_domain" eval="[('parent_id', '=', ref('base.res_partner_4'))]"/>
+        <field name="body_plaintext">This week-end, incredible promotion for XMas ! See http://sms.example.com !</field>
+    </record>
+    <!-- Generate link tracker information from it -->
+    <function model="mailing.mailing" name="convert_links" eval="[ref('mass_mailing_sms.mailing_sms_0')]"/>
+    <!-- Simulate traces -->
+    <record id="mailing_sms_0_trace_0" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_0"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">+32465000000</field>
+        <field name="model">res.partner</field>
+        <field name="res_id" ref="base.res_partner_address_7"/>
+        <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+    <record id="mailing_sms_0_trace_1" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_0"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">+32465000001</field>
+        <field name="model">res.partner</field>
+        <field name="res_id" ref="base.res_partner_address_13"/>
+        <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+    <record id="mailing_sms_0_trace_2" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_0"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">+32465000002</field>
+        <field name="model">res.partner</field>
+        <field name="res_id" ref="base.res_partner_address_14"/>
+        <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+    <record id="mailing_sms_0_trace_3" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_0"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">+32465000003</field>
+        <field name="model">res.partner</field>
+        <field name="res_id" ref="base.res_partner_address_24"/>
+        <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+    <record id="mailing_sms_0_trace_4" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_0"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">+32465000004</field>
+        <field name="model">res.partner</field>
+        <field name="res_id" ref="base.res_partner_address_33"/>
+        <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+        <field name="exception" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+    <record id="mailing_sms_0_trace_5" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_0"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">123123</field>
+        <field name="model">res.partner</field>
+        <field name="res_id" ref="base.res_partner_address_33"/>
+        <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+        <field name="bounced" eval="(DateTime.today() - relativedelta(days=1)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+    <record id="mailing_sms_0_trace_6" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_0"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number"></field>
+        <field name="model">res.partner</field>
+        <field name="res_id" ref="base.res_partner_address_34"/>
+        <field name="sent" eval="False"/>
+        <field name="exception" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+
+    <!-- Generate some clicks -->
+    <function model="link.tracker.click" name="add_click">
+        <value model="link.tracker.code"
+            search="[('link_id.url', '=', 'http://sms.example.com')]"
+            use="code"/>
+        <value name="ip">100.01.02.03</value>
+        <value name="country_code">BE</value>
+        <value name="mailing_trace_id" eval="ref('mailing_sms_0_trace_0')"/>
+    </function>
+    <function model="link.tracker.click" name="add_click">
+        <value model="link.tracker.code"
+            search="[('link_id.url', '=', 'http://sms.example.com')]"
+            use="code"/>
+        <value name="ip">100.01.02.04</value>
+        <value name="country_code">BE</value>
+        <value name="mailing_trace_id" eval="ref('mailing_sms_0_trace_0')"/>
+    </function>
+    <function model="link.tracker.click" name="add_click">
+        <value model="link.tracker.code"
+            search="[('link_id.url', '=', 'http://sms.example.com')]"
+            use="code"/>
+        <value name="ip">100.01.02.05</value>
+        <value name="country_code">BE</value>
+        <value name="mailing_trace_id" eval="ref('mailing_sms_0_trace_1')"/>
+    </function>
+    <function model="link.tracker.click" name="add_click">
+        <value model="link.tracker.code"
+            search="[('link_id.url', '=', 'http://sms.example')]"
+            use="code"/>
+        <value name="ip">100.01.02.06</value>
+        <value name="country_code">BE</value>
+        <value name="mailing_trace_id" eval="ref('mailing_sms_0_trace_2')"/>
+    </function>
+
+    <record id="mailing_sms_1" model="mailing.mailing">
+        <field name="name">Extra Promo</field>
+        <field name="mailing_type">sms</field>
+        <field name="state">done</field>
+        <field name="user_id" ref="base.user_admin"/>
+        <field name="sent_date" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+        <field name="campaign_id" ref="utm_campaign_0"/>
+        <field name="mailing_model_id" ref="mass_mailing.model_mailing_list"/>
+        <field name="contact_list_ids" eval="[(5, 0), (4, ref('mass_mailing_sms.mailing_list_sms_0'))]"/>
+        <field name="body_plaintext">Extra promotion for you !</field>
+    </record>
+    <!-- Simulate traces -->
+    <record id="mailing_sms_1_trace_0" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_1"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">+32456001100</field>
+        <field name="model">mailing.contact</field>
+        <field name="res_id" ref="mass_mailing_sms.mailing_contact_0_0"/>
+        <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+    <record id="mailing_sms_1_trace_1" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_1"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">+32456001111</field>
+        <field name="model">mailing.contact</field>
+        <field name="res_id" ref="mass_mailing_sms.mailing_contact_0_1"/>
+        <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+    <record id="mailing_sms_1_trace_2" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_1"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">+32456001122</field>
+        <field name="model">mailing.contact</field>
+        <field name="res_id" ref="mass_mailing_sms.mailing_contact_0_2"/>
+        <field name="sent" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+    </record>
+    <record id="mailing_sms_1_trace_3" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_1"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">+32456001133</field>
+        <field name="model">mailing.contact</field>
+        <field name="res_id" ref="mass_mailing_sms.mailing_contact_0_3"/>
+        <field name="exception" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+        <field name="failure_type">sms_credit</field>
+    </record>
+    <record id="mailing_sms_1_trace_4" model="mailing.trace">
+        <field name="mass_mailing_id" ref="mailing_sms_1"/>
+        <field name="trace_type">sms</field>
+        <field name="sms_number">dummy</field>
+        <field name="model">mailing.contact</field>
+        <field name="res_id" ref="mass_mailing_sms.mailing_contact_0_4"/>
+        <field name="exception" eval="(DateTime.today() - relativedelta(days=5)).strftime('%Y-%m-%d %H:%M:%S')"/>
+        <field name="failure_type">sms_number_format</field>
+    </record>
+
+</data></odoo>
diff --git a/addons/mass_mailing_sms/data/mailing_list_demo.xml b/addons/mass_mailing_sms/data/mailing_list_demo.xml
new file mode 100644
index 00000000000..26fcaf8f688
--- /dev/null
+++ b/addons/mass_mailing_sms/data/mailing_list_demo.xml
@@ -0,0 +1,32 @@
+<?xml version="1.0" encoding="utf-8"?>
+<odoo><data noupdate="0">
+    <record id="mailing_list_sms_0" model="mailing.list">
+        <field name="name">Interested in Tree Promotions</field>
+    </record>
+
+    <record id="mailing_contact_0_0" model="mailing.contact">
+        <field name="name">Hubert Farnsworth</field>
+        <field name="mobile">+32456001100</field>
+        <field name="list_ids" eval="[(4, ref('mass_mailing_sms.mailing_list_sms_0'))]"/>
+    </record>
+    <record id="mailing_contact_0_1" model="mailing.contact">
+        <field name="name">Philip Fry</field>
+        <field name="mobile">+32456001111</field>
+        <field name="list_ids" eval="[(4, ref('mass_mailing_sms.mailing_list_sms_0'))]"/>
+    </record>
+    <record id="mailing_contact_0_2" model="mailing.contact">
+        <field name="name">Turanga Leela</field>
+        <field name="mobile">+32456001122</field>
+        <field name="list_ids" eval="[(4, ref('mass_mailing_sms.mailing_list_sms_0'))]"/>
+    </record>
+    <record id="mailing_contact_0_3" model="mailing.contact">
+        <field name="name">John Zoidberg</field>
+        <field name="mobile">+32456001133</field>
+        <field name="list_ids" eval="[(4, ref('mass_mailing_sms.mailing_list_sms_0'))]"/>
+    </record>
+    <record id="mailing_contact_0_4" model="mailing.contact">
+        <field name="name">Zapp Brannigan</field>
+        <field name="mobile">dummy</field>
+        <field name="list_ids" eval="[(4, ref('mass_mailing_sms.mailing_list_sms_0'))]"/>
+    </record>
+</data></odoo>
diff --git a/addons/mass_mailing_sms/data/utm_demo.xml b/addons/mass_mailing_sms/data/utm_demo.xml
new file mode 100644
index 00000000000..4fddf06f497
--- /dev/null
+++ b/addons/mass_mailing_sms/data/utm_demo.xml
@@ -0,0 +1,13 @@
+<?xml version="1.0" encoding="utf-8"?>
+<odoo><data noupdate="0">
+    <record id="mailing_tag_0" model="utm.tag">
+        <field name="name">Bioutifoul SMS</field>
+        <field name="color" eval="2"/>
+    </record>
+    <record id="utm_campaign_0" model="utm.campaign">
+        <field name="name">XMas Promo</field>
+        <field name="stage_id" ref="utm.campaign_stage_1"/>
+        <field name="user_id" ref="base.user_admin"/>
+        <field name="tag_ids" eval="[(4, ref('mailing_tag_0')), (4, ref('utm.utm_tag_1'))]"/>
+    </record>
+</data></odoo>