diff --git a/addons/website_sale/static/src/js/website_sale.editor.js b/addons/website_sale/static/src/js/website_sale.editor.js
index 020f7c35507..dc17876942a 100644
--- a/addons/website_sale/static/src/js/website_sale.editor.js
+++ b/addons/website_sale/static/src/js/website_sale.editor.js
@@ -56,6 +56,7 @@ var options = require('web_editor.snippets.options');
 var publicWidget = require('web.public.widget');
 const Wysiwyg = require('web_editor.wysiwyg');
 const {qweb, _t} = require('web.core');
+const {Markup} = require('web.utils');
 
 Wysiwyg.include({
     custom_events: Object.assign(Wysiwyg.prototype.custom_events, {
@@ -79,7 +80,10 @@ Wysiwyg.include({
                 fields: ['id', 'html', 'bg_color', 'text_color', 'html_class'],
             });
         }
-        this.ribbons = Object.fromEntries(ribbons.map(ribbon => [ribbon.id, ribbon]));
+        this.ribbons = Object.fromEntries(ribbons.map(ribbon => {
+            ribbon.html = Markup(ribbon.html);
+            return [ribbon.id, ribbon];
+        }));
         this.originalRibbons = Object.assign({}, this.ribbons);
         this.productTemplatesRibbons = [];
         this.deletedRibbonClasses = '';
diff --git a/addons/website_sale/static/src/js/website_sale_video_field_preview.js b/addons/website_sale/static/src/js/website_sale_video_field_preview.js
index bd40b3b993e..c9641c1bb5c 100644
--- a/addons/website_sale/static/src/js/website_sale_video_field_preview.js
+++ b/addons/website_sale/static/src/js/website_sale_video_field_preview.js
@@ -4,6 +4,7 @@ odoo.define('website_sale.video_field_preview', function (require) {
 
 var AbstractField = require('web.AbstractField');
 var core = require('web.core');
+const {Markup} = require('web.utils');
 var fieldRegistry = require('web.field_registry');
 
 var QWeb = core.qweb;
@@ -16,7 +17,7 @@ var FieldVideoPreview = AbstractField.extend({
 
     _render: function () {
         this.$el.html(QWeb.render('productVideo', {
-            embedCode: this.value,
+            embedCode: Markup(this.value),
         }));
     },
 });
diff --git a/addons/website_sale/static/src/snippets/s_products_searchbar/000.js b/addons/website_sale/static/src/snippets/s_products_searchbar/000.js
index 2aaafca20b6..1cc3f00c217 100644
--- a/addons/website_sale/static/src/snippets/s_products_searchbar/000.js
+++ b/addons/website_sale/static/src/snippets/s_products_searchbar/000.js
@@ -5,6 +5,7 @@ const concurrency = require('web.concurrency');
 const publicWidget = require('web.public.widget');
 
 const { qweb } = require('web.core');
+const { Markup } = require('web.utils');
 
 /**
  * @todo maybe the custom autocomplete logic could be extract to be reusable
@@ -56,8 +57,8 @@ publicWidget.registry.productsSearchBar = publicWidget.Widget.extend({
     /**
      * @private
      */
-    _fetch: function () {
-        return this._rpc({
+    async _fetch() {
+        const res = await this._rpc({
             route: '/shop/products/autocomplete',
             params: {
                 'term': this.$input.val(),
@@ -70,6 +71,10 @@ publicWidget.registry.productsSearchBar = publicWidget.Widget.extend({
                 },
             },
         });
+        if (this.displayDescription) {
+            res.products.forEach(p => {p.description_sale = Markup(p.description_sale);});
+        }
+        return res;
     },
     /**
      * @private
diff --git a/addons/website_sale/static/src/xml/website_sale.xml b/addons/website_sale/static/src/xml/website_sale.xml
index 2b9e9e9a169..2c8fd7504b0 100644
--- a/addons/website_sale/static/src/xml/website_sale.xml
+++ b/addons/website_sale/static/src/xml/website_sale.xml
@@ -4,7 +4,7 @@
 
     <t t-name="productVideo">
         <div class="embed-responsive embed-responsive-16by9 mt-2" t-if="embedCode">
-            <t t-raw="embedCode"/>
+            <t t-out="embedCode"/>
         </div>
     </t>
 
diff --git a/addons/website_sale/static/src/xml/website_sale_utils.xml b/addons/website_sale/static/src/xml/website_sale_utils.xml
index 9aaed80e1ea..bbc58a752bb 100644
--- a/addons/website_sale/static/src/xml/website_sale_utils.xml
+++ b/addons/website_sale/static/src/xml/website_sale_utils.xml
@@ -16,18 +16,18 @@
             </t>
             <div class="media-body px-3">
                 <t t-set="description" t-value="widget.displayDescription and product['description_sale']"/>
-                <h6 t-attf-class="font-weight-bold #{description ? '' : 'mb-0'}" t-esc="product['name']"/>
-                <p t-if="description" class="mb-0" t-raw="description"/>
+                <h6 t-attf-class="font-weight-bold #{description ? '' : 'mb-0'}" t-out="product['name']"/>
+                <p t-if="description" class="mb-0" t-out="description"/>
             </div>
             <div t-if="widget.displayPrice" class="flex-shrink-0">
                 <t t-if="product['has_discounted_price']">
                     <span class="text-danger text-nowrap" style="text-decoration: line-through;">
-                        <t t-raw="product['list_price']"/>
+                        <t t-out="product['list_price']"/>
                     </span>
                     <br/>
                 </t>
                 <b class="text-nowrap">
-                    <t t-raw="product['price']"/>
+                    <t t-out="product['price']"/>
                 </b>
             </div>
         </div>
@@ -39,7 +39,7 @@
 
 <!-- Products Search Bar autocomplete item -->
 <we-button t-name="website_sale.ribbonSelectItem" t-att-data-set-ribbon="ribbon.id">
-    <t t-raw="ribbon.html"/>
+    <t t-out="ribbon.html"/>
     <span t-attf-class="fa fa-#{isTag ? 'tag' : 'bookmark'} ml-auto"></span>
     <span t-attf-class="fa fa-arrow-#{isLeft ? 'left' : 'right'} ml-1"></span>
     <span t-attf-class="o_wsale_color_preview #{colorClasses} ml-1" t-attf-style="background-color: #{ribbon.bg_color}"></span>