diff --git a/addons/utm/models/utm_campaign.py b/addons/utm/models/utm_campaign.py
index ecf5f77a73f..924a67a3214 100644
--- a/addons/utm/models/utm_campaign.py
+++ b/addons/utm/models/utm_campaign.py
@@ -9,6 +9,7 @@ class UtmCampaign(models.Model):
     _description = 'UTM Campaign'
     _rec_name = 'title'
 
+    active = fields.Boolean('Active', default=True)
     name = fields.Char(string='Campaign Identifier', required=True, compute='_compute_name',
                        store=True, readonly=False, precompute=True, translate=False)
     title = fields.Char(string='Campaign Name', required=True, translate=True)
diff --git a/addons/utm/models/utm_mixin.py b/addons/utm/models/utm_mixin.py
index 515c244826c..afb4b78b975 100644
--- a/addons/utm/models/utm_mixin.py
+++ b/addons/utm/models/utm_mixin.py
@@ -62,7 +62,7 @@ class UtmMixin(models.AbstractModel):
         """Based on the model name and on the name of the record, retrieve the corresponding record or create it."""
         Model = self.env[model_name]
 
-        record = Model.search([('name', '=', name)], limit=1)
+        record = Model.with_context(active_test=False).search([('name', '=', name)], limit=1)
 
         if not record:
             # No record found, create a new one
diff --git a/addons/utm/tests/test_utm.py b/addons/utm/tests/test_utm.py
index 5a05724061c..133490489d0 100644
--- a/addons/utm/tests/test_utm.py
+++ b/addons/utm/tests/test_utm.py
@@ -21,6 +21,14 @@ class TestUtm(TestUTMCommon):
         self.assertNotIn(source_4, source_1 | source_2)
         self.assertEqual(source_4.name, 'Source 3')
 
+    def test_find_or_create_with_archived_record(self):
+        archived_campaign = self.env['utm.campaign'].create([{
+            'active': False,
+            'name': 'Archived Campaign',
+        }])
+        campaign = self.env['utm.mixin']._find_or_create_record('utm.campaign', 'Archived Campaign')
+        self.assertEqual(archived_campaign, campaign, "An archived record must be found instead of re-created.")
+
     def test_name_generation(self):
         """Test that the name is always unique.
 
diff --git a/addons/utm/views/utm_campaign_views.xml b/addons/utm/views/utm_campaign_views.xml
index b86561ed3f4..cb34c83235e 100644
--- a/addons/utm/views/utm_campaign_views.xml
+++ b/addons/utm/views/utm_campaign_views.xml
@@ -9,6 +9,7 @@
                 <field name="tag_ids"/>
                 <field name="user_id"/>
                 <field name="is_auto_campaign"/>
+                <filter string="Archived" name="filter_inactive" domain="[('active', '=', False)]"/>
                 <group expand="0" string="Group By">
                     <filter string="Stage" name="group_stage_id"
                         context="{'group_by': 'stage_id'}"/>
@@ -30,7 +31,9 @@
                 <sheet>
                     <div class="oe_button_box d-flex justify-content-end" name="button_box">
                     </div>
+                    <widget name="web_ribbon" title="Archived" bg_color="bg-danger" attrs="{'invisible': [('active', '=', True)]}"/>
                     <group id="top-group">
+                        <field name="active" invisible="1"/>
                         <field class="text-break" name="title" string="Campaign Name" placeholder="e.g. Black Friday"/>
                         <field name="name" invisible="1"/>
                         <field name="user_id" widget="many2one_avatar_user" domain="[('share', '=', False)]"/>
@@ -81,6 +84,7 @@
                 <field name='color'/>
                 <field name='user_id'/>
                 <field name="stage_id"/>
+                <field name='active'/>
                 <templates>
                     <t t-name="kanban-menu">
                         <t t-if="widget.editable">
@@ -89,6 +93,10 @@
                         <t t-if="widget.deletable">
                             <a role="menuitem" type="delete" class="dropdown-item">Delete</a>
                         </t>
+                        <a role="menuitem" class="dropdown-item o_kanban_mailing_active" name="toggle_active" type="object">
+                            <t t-if="record.active.raw_value">Archive</t>
+                            <t t-else="">Restore</t>
+                        </a>
                         <div role="separator" class="dropdown-divider"/>
                         <ul class="oe_kanban_colorpicker" data-field="color"/>
                     </t>