diff --git a/addons/website/static/src/js/menu/content.js b/addons/website/static/src/js/menu/content.js
index c0cadc43f67..63792007f88 100644
--- a/addons/website/static/src/js/menu/content.js
+++ b/addons/website/static/src/js/menu/content.js
@@ -692,7 +692,7 @@ var EditMenuDialog = weWidgets.Dialog.extend({
             var newMenu = {
                 'fields': {
                     'id': _.uniqueId('new-'),
-                    'name': link.content,
+                    'name': _.unescape(link.content),
                     'url': link.url,
                     'new_window': link.isNewWindow,
                     'is_mega_menu': menuType === 'mega',
@@ -738,7 +738,7 @@ var EditMenuDialog = weWidgets.Dialog.extend({
             }, menu.fields));
             dialog.on('save', this, link => {
                 _.extend(menu.fields, {
-                    'name': link.content,
+                    'name': _.unescape(link.content),
                     'url': link.url,
                     'new_window': link.isNewWindow,
                 });