diff --git a/addons/crm/web_planner_data.xml b/addons/crm/web_planner_data.xml
index ec8c834285a..74341ea180e 100644
--- a/addons/crm/web_planner_data.xml
+++ b/addons/crm/web_planner_data.xml
@@ -237,7 +237,7 @@
                             </tr>
                             <tr>
                                 <td><span class="fa fa-thumbs-o-down fa-2x text-danger"/></td>
-                                <td><strong>You</strong> understand the customer need, it's budget and his pain points</td>
+                                <td><strong>You</strong> understand the customer's needs and pain points, and you have a fairly good idea of his budget to spend</td>
                                 <td><span class="fa fa-thumbs-o-down fa-2x text-danger"/></td>
                                 <td><strong>You</strong> called the prospect for a follow up on your offer</td>
                             </tr>