diff --git a/addons/website/static/src/js/plausible.js b/addons/website/static/src/js/plausible.js
index fa8e3027faf..72ddb281f52 100644
--- a/addons/website/static/src/js/plausible.js
+++ b/addons/website/static/src/js/plausible.js
@@ -25,7 +25,7 @@ publicWidget.registry.o_plausible_push = publicWidget.Widget.extend({
      * `data-event-params`
      */
     _push() {
-        const evName = this.$el.data('event-name');
+        const evName = this.$el.data('event-name').toString();
         const evParams = this.$el.data('event-params') || {};
         window.plausible(evName, {props: evParams});
     },
diff --git a/addons/website/views/website_templates.xml b/addons/website/views/website_templates.xml
index 1e2928fd3fa..449a914df51 100644
--- a/addons/website/views/website_templates.xml
+++ b/addons/website/views/website_templates.xml
@@ -2174,6 +2174,12 @@
     </t>
 </template>
 
+<template id="404_plausible" inherit_id="http_routing.404" name="Plausible 404">
+    <div id='wrap' position="inside">
+        <input t-if='website.plausible_shared_key' type='hidden' class='js_plausible_push' data-event-name='404' t-attf-data-event-params='{"path": "#{request.httprequest.path}"}' />
+    </div>
+</template>
+
 <template id="protected_403" name="Page Protected">
     <t t-call="website.login_layout">
         <div class="container">