diff --git a/openerp/fields.py b/openerp/fields.py
index 120de08b2fa..8186ca95fb8 100644
--- a/openerp/fields.py
+++ b/openerp/fields.py
@@ -15,7 +15,7 @@ import xmlrpclib
 from openerp.tools import float_round, frozendict, html_sanitize, ustr, OrderedSet
 from openerp.tools import DEFAULT_SERVER_DATE_FORMAT as DATE_FORMAT
 from openerp.tools import DEFAULT_SERVER_DATETIME_FORMAT as DATETIME_FORMAT
-from openerp.exceptions import UserError
+from openerp.tools.translate import xml_translate
 
 DATE_LENGTH = len(date.today().strftime(DATE_FORMAT))
 DATETIME_LENGTH = len(datetime.now().strftime(DATETIME_FORMAT))
@@ -1227,6 +1227,12 @@ class Html(_String):
         'strip_style': False,           # whether to strip style attributes
     }
 
+    def _setup_attrs(self, model, name):
+        super(Html, self)._setup_attrs(model, name)
+        # Translated html fields must use xml_translate or a callable.
+        if self.translate and not callable(self.translate):
+            self.translate = xml_translate
+
     _column_sanitize = property(attrgetter('sanitize'))
     _related_sanitize = property(attrgetter('sanitize'))
     _description_sanitize = property(attrgetter('sanitize'))